ISKANDAR MALAYSIA is an economic zone in Johor, Malaysia that is poised to become a flagship development. It focuses on unique business propositions and branding. The development includes Legoland Malaysia, Hello Kitty Town, a film studio, hospitals, government centers, industrial parks, and more. By 2025, IRDA aims to attract RM382 billion in investments and create over 346,000 jobs to support a population of 500,000 people in the developed city of Nusajaya. The development offers incentives for foreign property buyers and new creative, education, healthcare, and other businesses setting up in the Medini area.