The document discusses conventions used in magazine double page spreads. It analyzes spreads from NME, Q Magazine, and New Musical Express. Key conventions highlighted include:
- Using white space, pull quotes, and photos to guide the reader through articles spanning two pages.
- Including page numbers, magazine mastheads, and dates as recurring design elements.
- Introducing articles with headlines, captions, and blurbs to provide context.
- Incorporating vital stats, quotes, and continuing arrows to break up longform pieces.
- Adopting consistent color schemes and typefaces aligned with each publication's brand.