This presentation is an insight of methods any financial, non- financial institution has to keep in consideration while making markups or profits for their businesses. Also puts light on the methods of profit making and upselling

2. Importance
1. Enables vendors to easily calculate profits.
2. Requires little information as information on demand and costs might not always be avail
able.
3. Markup pricing provides the means by which fair prices can be easily found.
4. Prices based on full cost are more morally defensible and allow for revision of final prices
based on changes in price of raw materials etc.
5. Markup pricing reduces the cost of decision-making.
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3. Sources
1. Hotels and Apartments
2. Travel Itineraries
3. Transportation ( self driven/chauffeur driven)
4. Gift Assistance
5. Shipping facility
6. Article sourcing
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4. Hotels and Apartments
Hotel booking channels we utilize :
1. Hotel Room sales manager connects
2. Directly with the hotel’s reservation team
3. Reference website : Innstant, Expedia, Booking.com
4. Travel agencies like Odysseus, Astral, FSR(only domestic hotel queries)
5. International team of Quintessentially Travel
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5. Travel Itineraries
As we know many members love to travel across the globe and make certain travel plans and schedule for a par
ticular destinations which they would like to visit.
Not everyone these days have enough time or energy to do the brainstorming which results in an incomplete or
overpriced travel for the member.
Solution :
1. Considering the different seasons and travel patterns, for example Oktoberfest in Germany and Cherry blos
som in Japan. We can utilize these seasons to upsell a travel itinerary to the member.
2. Customized predesigned itineraries should be shared with the member at least 2 months before the event
proactively.
Here we can take up 2 approaches,
1. First is to contact local offices and ask for an itinerary with Pricing
2. Secondly compare their costing with the costing of our travel team and
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6. Transportation (Self Driven/Chauffeur Driven)
1. Domestic : 60% requests are for chauffeur driven cars in different parts of India by the mem
bers
2. International : 20% requests are for Chauffeur driven, 10% for Self driven
3. 10% is for miscellaneous modes of transportation like sea transfers (Yachts, speedboats and
Jet Skis) or trains
and minivans
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7. Gift Assistance
1. Try and check with the stores if they can provide us a discount on the purchased goods
2. Check if we have any contractual obligations with the brand which can given us some roya
lty
3. By applying sourcing fee, runner fee and packaging charges etc.
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8. Shipping Facility
1. Most of the times using logistics like Ship Out From USA or Air logix
2. Using Air Cargo services for domestic express deliveries
3. Runner charges to be set for locations and not based on labour
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9. Business Promotion Ideas
1
2
3
4
5
Hotel/ Resort Experience
s
Pre crafted travel itineraries and experiences with cost
ing
Rare articles for sale/ Priority Procurem
ent
Procuring more discounts on commoditi
es and services as much as we can
Liasoning with various restaurants for promoting their restaurant
dining experiences

10. Do’s
1. Make Sure Your Price Covers All Costs : This may seem like a “duh” statement, but all too often, we see client
s that do not account for all costs when determining the appropriate price for their product. Think about staf
fing, marketing and overhead, not just material costs. Know the appropriate markup to meet your profit mar
gin goal.
2. Lower Costs to Lower Prices : Remember that the best way to offer lower prices is by lowering your costs. As
you become a more efficient machine, you can look to lower your prices, if that seems appropriate for your
market.
3. Perform Market Research : Do you have a 500 percent profit margin when most of your industry peers are of
fering 300 percent? This is crucial research to do ahead of time and to review periodically to ensure you are
competitive in your market. Do not forget to also review prices when there is any inflation or recession in the
economy or if you are entering a new market
4. Target Volumes : There is a perception which Asian countries follow “ it is rabbit punches over hard throb Ja
bs”. So try to target
volumes of the mark up requests rather than trying to earn all of it in one go.
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11. Do’s
5. Do Focus on Providing Great Service : No matter what type of product or service you offer, providing a great e
xperience to customers should always be a top priority. Doing so can help you build repeat business and even
gain referrals, which essentially serve as free marketing.
6. Do Negotiate Constantly : It’s also a good idea to negotiate with the vendors so you can get better prices rath
er than just paying the full cost, which can sometimes be excessive.
7. Do Make Buying as Easy as Possible : Another potential roadblock is a difficult buying process. If customers ha
ve to jump through 10 different hoops in order to complete a purchase, they’re more likely to go with a compe
titor instead.
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12. DON’TS
1. Don’t Go After Every New Opportunity That Sounds Exciting : New opportunities can really help to grow a business. But t
hat doesn’t mean you should always chase after the next big thing. Carefully research and consider the risks involved wi
th new opportunities before pursuing them so you don’t end up wasting tons of time and resources.
2. Don’t Undervalue Your Time: Just as product businesses sometimes undervalue their physical goods, service businesses
can sometimes minimize profits by not valuing their time as they should. So you need to set prices taking all parts of th
e process into account, including any administration work involved in providing a specific type of service.
3. Don’t Undercharge Customers : One of the major mistakes businesses make that leads to low profits is undercharging. I
f your prices are so low that you can barely cover expenses, you might want to re-think your offerings to make everythi
ng more sustainable.
4. Non automation : Since some of the low value or mundane activities you want to cut out are essential functions, you nee
d to find ways to accomplish them without spending tons of time on them.
5. Don’t just fly off : Mark up is an essential profit which should earned in an essential manner and not by a heaping appro
ach.
Remember that you cannot take out your hand out of a jar while it is full of candies.
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