The document discusses the importance of companies using their own web mapping applications to demonstrate quality and capabilities. It notes that by using their own product, companies can identify issues and actively work to fix them. Additionally, when others also use the application, especially the right others to solve business problems, it will lead the application to get better and help the company survive. The presentation emphasizes how dogfooding a product helps ensure it works as intended and meets user needs.

1. How's your dog food taste?
Presented by: Learon Dalby
Date: 10/30/2013
@learondalby

2. @learondalby
@learondalby
©2013, The Sanborn Map Company, Inc.
2

3. Meet Will & Helen
@learondalby
@learondalby
©2013, The Sanborn Map Company, Inc.
3

4. Will built this house… with his own two
hands, and almost no help.
@learondalby
©2013, The Sanborn Map Company, Inc.
4

5. Detail to functionality
@learondalby
©2013, The Sanborn Map Company, Inc.
5

6. Will & Helen
@learondalby
©2013, The Sanborn Map Company, Inc.
6

7. You use your web mapping application?
@learondalby
©2013, The Sanborn Map Company, Inc.
7

8. BE HONEST
@learondalby
©2013, The Sanborn Map Company, Inc.
8

9. Who else uses it?
@learondalby
©2013, The Sanborn Map Company, Inc.
9

10. Does it save time, $, or
solve a problem?
@learondalby
©2013, The Sanborn Map Company, Inc.
10

11.  But I get a whole bunch of hits…
 I serve a whole bunch of tiles…
@learondalby
©2013, The Sanborn Map Company, Inc.
11

12.  But I get a whole bunch of hits…
 I serve a whole bunch of tiles…
@learondalby
©2013, The Sanborn Map Company, Inc.
12

13. http://mapbrief.com/
The Tyranny of “Requirements”
FAST • INTUITIVE • INFORMATIVE • FAST
@learondalby
©2013, The Sanborn Map Company, Inc.
13

14. MapThis.net
 Six Reasons Why the Public Hates Your Web Mapping
Application
 It is slow to load
 It is ugly
 You can’t print from it
 Your data is incomplete and outdated
 It can’t be figured out in five seconds
 It is not mobile friendly
@learondalby
©2013, The Sanborn Map Company, Inc.
14

15.  Do any of the following use your app to solve
a business problem?
 Private Sector
Governor
 Legislator
 Executive
 County Official
 Joe Schmo
@learondalby
©2013, The Sanborn Map Company, Inc.
15

16. @learondalby
©2013, The Sanborn Map Company, Inc.
16

17. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
@learondalby
©2013, The Sanborn Map Company, Inc.
17

18. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
@learondalby
©2013, The Sanborn Map Company, Inc.
18

19. @learondalby
©2013, The Sanborn Map Company, Inc.
19

20. Eating your own dog food, also
called dogfooding, is a slang term used to
reference a scenario in which a company
(usually, a computer software company) uses
its own product to demonstrate the quality
and capabilities of the product.
@learondalby
©2013, The Sanborn Map Company, Inc.
20

21.  You use it, it will get better
 Others use it, it will get better
 The RIGHT “others” use it, you will
survive
@learondalby
©2013, The Sanborn Map Company, Inc.
21

22. I may or may not have…
 We use it…
 We know when it’s broke
 We know its shortcomings
 We actively fix issues
@learondalby
©2013, The Sanborn Map Company, Inc.
22

23. Credits








@learondalby
Slide 2: http://www.buildingsarasota.com/pictures/640_hausbau_stari-lepel.jpg
Slide 3 – 6: http://offbeathome.com/2011/07/hand-built-house-alabama
Slide 12: http://www.alexabsalom.com/wp-content/uploads/so-what-baby.jpg
Slide 13: http://www.hdwallpapers3d.com/wp-content/uploads/2013/05/nascar.jpg
Slide 16: http://2.bp.blogspot.com/-GwVYEo2QZfk/Te0Jdt0GjVI/AAAAAAAADx0/b6Y6DKGrpYg/s1600/+vicious+circle+.jpg
Slide 19: http://developers.sugarcrm.com/wordpress/wp-content/uploads/2010/05/dog-food.jpg
Slide 19: http://en.wikipedia.org/wiki/Eating_your_own_dog_food
Slide 19: http://developers.sugarcrm.com/wordpress/wp-content/uploads/2010/05/dog-food.jpg
©2013, The Sanborn Map Company, Inc.
23

24. Learon Dalby
Sanborn
ldalby@sanborn.com
@learondalby
@learondalby
©2013, The Sanborn Map Company, Inc.
24