Dods Public Sector provides products and services to help organizations engage with the UK public sector. It outlines the public sector decision making and purchasing cycle, and how Dods can help companies highlight their brand at each stage. It then describes Dods' services such as events, publishing, research and data, which help clients understand the public sector and develop relationships. These include publications, conferences, awards, and bespoke consulting services.

1. Dods Public Sector
Knowledge, Insight and Engagement
www.dods.co.uk

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Dods Public Sector | Knowledge, Insight and Engagement
www.dods.co.uk
PUBLIC SECTOR DECISION MAKING AND PURCHASE CYCLE
The cycle shows the various stages that the public sector goes through in its decision making and purchasing process. Dods can help you highlight
your brand or organisation and interact with the public sector at these stages to help reach your business goals.
TENDER
WIN CONTRACT
CHALLENGE
POLICY
IDENTIFY ENGAGE
DISSEMINATEUNDERSTAND
• Upcoming opportunities - align your company
before tenders hit bid channels
• Target market - discover where the perception
to buy your solutions is most favourable
• Policy developments and bid notifications -
keep up-to-date and ahead of competitors
• Future strategy - inform and establish yourself
as an innovator and thought leader
• Emerging government policies and
strategies - identify what’s affecting
your target market
• Determine your competition - help
make your bid more successful
• Understand purchasing histories -
be aware of contractor preferences
• Extend your public sector contacts -
gain knowledge of the people who matter
• Create business opportunities within
government - create tailored messaging
using your understanding the public
sector’s needs
• Drive interest in your products and
service - highlight your expertise through
the use of public sector focused collateral
• Highlight your capabilities in context -
align your message with government policy
• Establish strategic alliances - align
yourself with prime government contractors
• Make your marketing more effective -
improve the business development team’s
public sector knowledge
REACTIVEPROACTIVE

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Dods Public Sector | Knowledge, Insight and Engagement
www.dods.co.uk
PUBLIC
SECTOR
RESEARCH,
PEOPLE,
DATA &
POLLING
AWARDS
SUMMITS
BESPOKE
CONFERENCES
POLICY &
PRACTICE
BRIEFINGS
WEBSITES
PRINT
PUBLISHING
EVENTS
TRAINING
UK BASED
INTERNATIONAL
DODS PUBLIC SECTOR
Dods Public Sector is the UK’s leading provider of
products and services to facilitate engagement
with government. Our integrated multimedia
platforms mean we are uniquely placed to
enable clients to gain expert understanding of,
and develop lasting relationships with, local and
central government and the health service.
Trusted and respected by our partners, Dods
Public Sector has a reputation for honesty,
objectivity and a deep understanding of
government and health service culture, ethos
and working methods.
Our partners include NHS England and the
Cabinet Office.

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Dods Public Sector | Knowledge, Insight and Engagement
www.dods.co.uk
WHITE PAPERS
White papers are a powerful medium for
highlighting areas of business experts. White
papers can be hosted on a dedicated section
on www.publictechnology.net or
www.civilserviceworld.com.
LEAD GENERATIONMARKET INTELLIGENCE
RESEARCH
Gain a deeper insight into your market
and establish yourself as an innovator and
thought leader by commissioning an in-depth
research report.
We work with you to determine the insight you
need to meet your key business goals, then
carefully plan and carry out the necessary
research. Our approach takes into account the
views of decision-makers and end users to provide
a comprehensive, focused study that will enable
you to make better, more informed decisions.
PEOPLE DATA
Harness the power to reach the people who matter
in the civil service with Dods Civil Service People,
featuring details of more than 5,000 key decision
makers across the organisation and 400 more
in-depth profiles of senior individuals.
Whether you want to invite permanent secretaries
to your white paper launch, or simply identify your
key IT or Procurement audience, Civil Service
People is the most reliable and accurate resource
available.
POLLING
Inform future strategy in public sector spheres
by commissioning a poll from our expert team.
This service helps raise the profile of your
organisation, gauge the perception of your
brand and measure sentiment.
The perfect complement to our monitoring
service, our polling consultants work with
you to examine your key objectives.We plan
the necessary research to deliver the right
information to meet your requirements.
Our strong reputation and extensive network
of contacts provides Dods with comprehensive
access to UK politicians, including MPs, peers,
prospective parliamentary candidates, MEPs,
MSPs and local councillors.We also offer full
support in drafting questions and interpreting
the results.
KEEPING ABREAST OF
POLITICAL AND POLICY
DEVELOPMENTS,
WITH TAILORED
TIMELY INTELLIGENCE

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Dods Public Sector | Knowledge, Insight and Engagement
www.dods.co.uk
EVENTS
Reach the most senior figures from across the
health and social care spectrum. Building on
the success of last year’s inaugural conference,
Future of Health provides an arena for senior
health and social figures to develop a whole-
system approach to health care. Through a unique
partnership between NHS England, UCLPartners
and Dods, this national conference attracts
over 400 leaders from across the improvement,
commissioning and provider landscapes. With the
People’s Panel focusing speakers and delegates
alike on patient needs, Future of Health
continues to set the pace for change in
the long term.
Engage with ICT professionals from across
the public sector. With councils, the NHS,
emergency services and the third sector
facing tighter budgets and heightened citizen
expectations, there is a real need to construct
and realise a compelling vision for online
public services. Socitm provides an exciting
opportunity to ensure this happens. Drawing
on contributions from leading politicians,
industry experts and local practitioners, the
event will help ICT professionals from across
the public sector to take on the challenge
of designing and articulating the value of a
deeper digital presence.
Network and build relationships with
civil servants working in government
departments and agencies. Civil
Service Live is a series of learning
events delivered through a partnership
between the Cabinet Office and Dods.
These collaborative, interactive and
practical events facilitate sharing of
ideas and develop methods to make
best practice the norm.
2014
Interact with the leading figures from across the public
sector. Run in partnership with both the Cabinet Office
and CIPFA, Fraud Error and Debt draws together leading
figures from right across the public sector, allowing
delegates to hear speakers from central government,
the health service and local government, as well as
suppliers and experts from the commercial and not-
for-profit sectors. Drawing on two days of cutting edge
sessions and content, this event is
a must for all those seeking to tackle financial
loss in the public sector at a time of
uncertainty and change.
2015
Take advantage of the opportunity to
reach 5,000+ patient representatives,
industry leaders and partners across
the health and social care sector – all
meeting with the aim of delivering a
sustainable NHS for the future. Run by
Dods, this is NHS England’s flagship
annual event and, as a consequence
this high quality event is the healthcare
event in the sector.

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Dods Public Sector | Knowledge, Insight and Engagement
www.dods.co.uk
SUMMITS
Summits provide sponsors with the
opportunity to fulfil thought leadership,
brand recognition and lead generation
objectives across a variety of audiences.
The high-profile summits attract an
audience of up to 350 people. They cover a
range of broad topics, from cyber security
to skills and procurement, with a lead time
of up to 12 months, summits also provide
a chance for commercial organisations to
benefit from significant pre-event and
post-event marketing in the form of
e-shots, social media campaigns and
editorial coverage.
POLICY AND
PRACTICE BRIEFINGS TRAINING
Benefit from
our unparalleled
understanding of public
sector culture.
In our position as market leader, we ran over
1,000 events last year with over 10,000
people gaining from our 20 years
of experience.
Dods Training is the learning and
development division of Dods. We work with
the public, private and third sectors across
the UK, Europe and internationally. We also
host international delegations who want to
increase their knowledge and improve
their skills.
As well as our acclaimed
open courses we design,
develop and deliver
bespoke training. Extend
your learning and
development through
half-day master-classes
to full programmes
of events.
THE PUBLIC SECTOR ICT SUMMIT
Reach over 200 technology leaders,
currently spending around £7bn per annum
on ICT, all brought together by The Public
Sector ICT Summit.
At the summit, a range of high-profile
speakers deliver thought-provoking
presentations on topics such as cyber
security, cloud computing and information
governance, providing suppliers with
appropriate channels through which to
promote their services to buyers.
Establish yourself as a thought leader and network
with senior decision makers, policy makers and
influencers in the public sector.
A policy and practice briefing is a half-day event that allows delegates from the wider
public sector – local government, NHS, emergency services and education – to take
part in an in-depth examination of a niche public policy topic and study best practice
examples of implementing the policy in question.

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Dods Public Sector | Knowledge, Insight and Engagement
www.dods.co.uk
CIVIL SERVICE AWARDS
Engage and network with
permanent secretaries and
senior civil servants in one
room. The Civil Service
Awards provide you with a unique chance
to enhance or improve the government’s
view of your brand.
Led by the Cabinet Office, Civil Service
Awards is the leading awards programme
for HMG and was hosted by Her Majesty
The Queen and The Duke of Edinburgh at
Buckingham Palace in 2010, the Prime
Minister regularly addresses the Civil
Service Awards.
This prestigious and historic ceremony
is directed and hosted by the Cabinet
Secretary and Head of the Civil Service.
All permanent secretaries and the “Top
200”, which includes chief executives,
directors general and the key heads from
every single government department, will
be invited by the Cabinet Office to attend
along with the shortlisted finalists.
DIVERSITY & EQUALITY
AWARDS
Network with permanent
secretaries and senior civil
servants and show your
support to the top echelons
of the civil service.
The Civil Service Diversity & Equality
Awards identify and celebrate the many
exceptional achievements that are made
across government every day. They
demonstrate the importance of promoting
diversity and equality in the workplace,
and provide an opportunity to share
knowledge and best practice.
AWARDS BESPOKE EVENTS
CONFERENCES
Raise your profile and establish yourself as
an innovator and thought leader through the
sponsorship of bespoke conferences.
Bespoke conferences either take place over
half a day for up to 50 delegates, or over
a full day for up to 80 delegates.These
conferences include presentations and
discussions from experts.
They offer delegates the opportunity to
engage in an open and honest discussion
about the challenges faced by the Civil
Service, with colleagues from across
government departments, health and local
government.
ROUND TABLES
Receive exposure as a thought leader within
any sector.
Round tables provide a key opportunity
to network directly with a highly targeted
and selected group of existing or desirable
stakeholders. Our carefully designed round
tables are facilitated by a chairperson from
Civil Service World.
They enable a carefully selected group
to discuss and debate topics that are of
particular relevance and interest to the
participants.A summary of the round
table is disseminated through Civil Service
World magazine or online via
CivilServiceWorld.com.
2014
Diversity & Equality
Awards
Civil Service

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Dods Public Sector | Knowledge, Insight and Engagement
www.dods.co.uk
www.CivilServiceWorld.com
PUBLISHING
Reach our civil service and public sector audiences,
including senior civil servants, managers and
frontline staff through Civil Service World in print
and online.
Published alongside CSW magazine, CivilServiceWorld.com
provides civil service leaders and managers with a news platform
that helps them understand their working environments and excel
in their roles. CivilServiceWorld.com offers analysis, policy review
and high profile interviews.
Its purpose is to create a community of highly engaged civil
servants that look to the site for digital engagement via live Q&A’s,
constructive debate, comment, the sharing of best practice, to
source jobs and look for peer to peer events to attend.
THETAGGERS,
TAGGED The art
of being
PEOPLE
POWER
The future of
Whitehall HR
Contractors
brought to
Justice
JENNY
GREY
DRIVING
CHANGE
Meet the DVLA’s
Oliver Morley
ONTARGET?
Appraising perm
secs’ appraisals
ALSO IN THIS ISSUE
SIOBHAN BENITA | ABRAHAM STANYAN | ROBERT CRULL | MAURICE KENDALL | DAVID PARKER | RUTH LEA | SILIUS TITUS
Issue 227 | July 2014 | www.civilserviceworld.com
cover.indd 1 17/04/2014 14:59
2014
www.civilservicelive.com

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Dods Public Sector | Knowledge, Insight and Engagement
www.dods.co.uk
Interact with IT professionals and
business decision makers on a
platform that delivers topical, practical
content to purchasers, vendors and
analysts in Cloud Computing.
Business-cloud.com is the UK’s first
dedicated Cloud Computing online
publication bringing news, analysis,
market commentary and practical
content. Our content on Business
Cloud presents a trusted environment
for sector stakeholders and provides
a level of interactivity that gives us
the edge over competitors and draws
members back day after day.
Reach ICT leaders in UK local authorities
through PublicTechnology.net, a news
and analysis resource.
PublicTechnology.net highlights the
transformational impact of technology
on front-line council service delivery
and back office efficiency through
best practice, while providing thought
leadership, expert commentary and
practical guidance in key strategic
areas such as cloud computing, shared
services and supplier relationship
management.
Find new business opportunities in
the public sector swiftly. Through
PublicTenders.net you can access all
public tenders from across the EU
that are published through the Official
Journal of the European Union (OJEU).
Dods update PublicTenders.net
overnight with the latest UK and EU
tenders and deliver the ones that
you want, direct to your inbox, every
working day.
In addition, Dods also publish extra
tenders from the UK that fall outside
of the OJEU regulations (often called
‘Below OJEU’ tenders).
PUBLISHING

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Dods Public Sector | Knowledge, Insight and Engagement
www.dods.co.uk
OUR KEY CUSTOMERS

11. www.dods.co.uk
Sales Enquiries
Mark Lacey
Mark.Lacey@dods.co.uk
020 7593 5648
Event and Awards Enquiries
Stuart King
Stuart.King@dods.co.uk
020 7593 5735
Training Enquiries
Tom Brown
Tom.Brown@dods.co.uk
020 7593 5753
Market Intelligence Enquiries
Rebecca Sims-Robinson
Rebecca.Sims@dods.co.uk
020 7593 5603
For more information contact