This document discusses the domain name industry and the new gTLD program. It provides statistics on the number of new gTLDs delegated and registered domains. The top ten registrars and top ten new gTLDs by registration are listed. Updates are given on early developments and uptake of the new gTLDs. Sunrise periods closing in the next 30 days are also noted.

1. CENTR
Stockholm
12
March
2013

2. theDNA.
org
The
DNA
&
Our
Industry
• Non-­‐profit
global
business
associa@on
represen@ng
the
interests
of
the
en@re
domain
name
industry
• The
Domain
Name
industry
controls
key
/
vital
Internet
infrastructure
and
access
to
it
• Resolving
106
queries/sec
Suppor@ng
$1012
in
ecommerce
Registering
108
domain
names

3. queens.london
库尔特@麻将.游戏
gTLD
REGISTRYGNSO
IP and
BUSINESS
SSAC
ALAC
GAC
UNGEGN
ISO
IETF
IGF
GOV’TS
Contract
ACCESS
PROMOTION &
P
R
O
B
L
E
M
S
O
L
V
I
N
G
POLICY GUIDANCE
COMMUNICATION
!

4. information
ICANN
DomainIncite
CircleID
RrTDL
TDL
Rr
TDL TDL
TDL
….
….
Aggregators,
filterers
Improving Access to Information

5. information
RrTDL
TDL
Rr
TDL TDL
TDL
Improving Access to Information

6. information
ICANN
DomainIncite
CircleID
RrTDL
TDL
Rr
TDL TDL
TDL
….
….
Aggregators,
filterers
Improving Access to Information

7. information
ICANN
DomainIncite
CircleID
RrTDL
TDL
Rr
TDL TDL
TDL
….
….
Aggregators,
filterers
Improving Access to Information

8. information
ICANN
DomainIncite
CircleID
RrTDL
TDL
Rr
TDL TDL
TDL
….
….
Aggregators,
filterers
Improving Access to Information

9. Sample
Communica;ons
• Policy
reports
• Weekly
Internet
Governance
Updates
• Industry
Sta@s@cs
• Technical
CommiRee
• Marke@ng
CommiRee
• Member
roundtables
• whatdomain.org

10. TLDs
–
The
value
in
a
domain
name:
• The
primary
mechanism
for
establishing
Internet
presence
• Best
value
for
star@ng
businesses,
establishing
community
&
cultural
presence,
global
reach,
and
organizing
• New
availability
&
choices,
more
intui@ve,
the
right
of
the
dot
is
meaningful
• Domain
name
presence
vs.
Search
– Price
certain
−
Price
uncertain
– Permanent
−
Temporary
– Your
brand
−
Uncertain
longevity
– Can’t
be
taken
away
−
Uncertain
effec@veness
• Which
of
these
are
“scannable”?
Which
is
the
most
memorable?
thedna.org

11. Services
for
Rights
Holders:
• First
URS
case
• DPML
• PICs
Early
uptake
of
domain
names:
• .guru
• .photography
“best”
names
to
come
Services
for
Registrants:
• Domain
Matching
• Bundling
Registrant
tools:
• Intelligent
interfaces
• SLD
–
TLD
Matching
Provisioners:
• DNS
providers
• Back-­‐end
services
• An@-­‐abuse
applica@ons
• Financial
applica@ons
• Registrar
services
A
Marathon
not
a
Sprint
Early
developments
in
new
TLDs:
New
Regions
Engaged:
みんな

12. Early
numbers
• 167
TLDs
delegated
as
part
of
new
gTLD
program
• 129
TLDs
have
registered
second-­‐level
names
– 224,689
SLDs
–
by
86
registrars
TOP
TEN
REGISTRARS
Godaddy
(US)
39.9%
Enom
(US)
11.1%
united-­‐domains
(DE)
7.2%
1&1
Internet
(DE)
5.6%
Name.com
(US)
3.8%
Cronon
AG
(DE)
3.3%
Mesh
Digital
(UK)
3.3%
Tucows
(CN)
3.1%
101Domain
(US)
2.7%
Key-­‐Systems
(DE)
2.1%
TOP
TEN
NAMES
.guru
42,875
.photography
26,382
.today
13,050
.@ps
12,811
.technology
9,688
.directory
8,791
.clothing
8,651
.bike
8,479
.land
8,045
.gallery
7,779

13. CEO
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EMAIL
ONL
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SUPPORT
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DEMOCRAT
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PINK
SHIKSHA
CODES
FARM
VIAJES
Sunrise
Periods
Closing
in
Next
30
Days
*
38
of
71
“geographic”
TLDs
represent
European
loca@ons