The film introduces the main characters of Anchorman through a helicopter shot of San Diego and a voiceover. It then cuts to shots of each character at their news desk, starting with Will Ferrell's Ron Burgundy who is prideful in his flashy outfit. The other main characters, played by Christina Applegate, Paul Rudd, David Koechner and Steve Carell, are similarly introduced. The opening establishes the self-important but comedic personalities of the main characters through these shots and establishes the film's comic tone.