DLF, India's largest real estate company, hired Mindshare for a large outdoor advertising campaign to promote Aircel across 127 cities. The campaign involved placing over 1000 ads across 8 different media formats and required printing an estimated 30,000 square feet of creative material daily. Mindshare was able to successfully execute the massive campaign due to its depth of infrastructure, manpower, and monitoring capabilities, allowing it to emerge as DLF's preferred partner over competing large agencies.