In 2014, Québec International multiplied its initiatives to help the region’s businesses and research centres throughout 2014. Notably, our agency organized 112 activities and events, participated in 27 international missions and welcomed 49 economic delegations. In all, 4,750 individuals from 1,100 businesses and research centres participated in our activities. With $153M in economic benefits, it is safe to say that these efforts have paid off. More results at www.quebecinternational.ca/highlights2014.
In 2014, Québec International multiplied its initiatives to help the region’s businesses and research centres throughout 2014. Notably, our agency organized 112 activities and events, participated in 27 international missions and welcomed 49 economic delegations. In all, 4,750 individuals from 1,100 businesses and research centres participated in our activities. With $153M in economic benefits, it is safe to say that these efforts have paid off. More results at www.quebecinternational.ca/highlights2014.
The Role of Freight Forwarders and their Marketing in International BusinessViraj Hegde
Analytical study on The Role of Freight Forwarders & their Marketing in International Business done by Viraj Hegde for PG Diploma in International Business
A brief study on understanding the role of freight forwarders in the International Business landscape. This project was facilitated by Channel Freights Pvt. Ltd. (www.channel-freight.com)
Management experience, in national and international context, with considerable skills in the Development of Information Technologies, Operations Management, Process Management, Quality Management, Planning and Project Management, Digital Transformation and General Management.
Experience in the design and implementation of change processes, team motivation, genuine commitment to quality and results oriented.
Consolidated capacity in leadership, negotiation, flexibility, resilience, creativity, customer orientation and complex problem resolution.
Senior Consultant and Entrepeneur, since March 2011, several national and international projects, Citypost Portugal and Ireland. Developing strategies to implement new products and services, developing and implementing processes, motivating people, defining objectives and always looking for better solutions that can add value and increase the “bottom line”.
Keynote Speaker in International Business, Human Resources Management, Digital Trnasformations and Operations Management.
System Auditor for the Accreditation of Continuing Engineers Education, Engineers Association (Ordem dos Engenheiros) since 2014.
Creation of the Blog Pássaro no Ombro® in November 2017. In full activity and growing, integrated in the most known social networks. Some milestones available in Facebook page.
Responsable, period 2015-2016, for the Project Production of the Telephone Directories for Universal Service in partnership with CityPost and PT/Meo.
Consultant for the strategic issues concerning Cuba Yelow Pages. Responsible for the analysis, study and recommendations, in order to enable “Páginas Amarillas” to create sustainable strategies. Evaluation and discussion during the Conference, in La Habana, April 2016, “El Futuro de Páginas Amarillas”.
Owning the trademark We Make It Happen Senior Consulting® and an online platform to offer senior consultancy: http://makeithappenconsulting.com/. .
Owner of Portugal is Paradise® trademark, which intends to attract foreigners to live in Portugal. Developing the online platform http://www.portugalisparadise.com and Social Media presence. At the end of 1st year, the site was at top of the search results and more than 10.000 Fans in Facebook.
Chapter 8 & Chapter 9 of the TextbookSource Keegan, W. J., & GrJinElias52
Chapter 8 & Chapter 9 of the Textbook
Source: Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Retrieved from https://www.vitalsource.com
8-1 Export Selling and Export Marketing: A Comparison
8-1 Compare and contrast export selling and export marketing.
To better understand importing and exporting, it is important to distinguish between export selling and export marketing. First, export selling does not involve tailoring the product, the price, or the promotional material to suit the requirements of global markets. Also, the only marketing mix element that differs is the “place”—that is, the country where the product is sold. The export selling approach may work for some products or services; for unique products with little or no international competition, such an approach is feasible. Similarly, companies new to exporting may initially experience success with selling. Even today, the managerial mind-set in many companies still favors export selling. However, as companies mature in the global marketplace or as new competitors enter the picture, export marketing becomes necessary.
Export marketing targets the customer in the context of the total market environment. The export marketer does not simply take the domestic product “as is” and sell it to international customers. Instead, to the export marketer, the product offered in the home market represents a starting point. This product is then modified as needed to meet the preferences of international target markets; for example, this is the approach the Chinese have adopted in the U.S. furniture market. Similarly, the export marketer sets prices to fit the marketing strategy and does not merely extend home-country pricing to the target market. Charges incurred in export preparation, transportation, and financing must be taken into account in determining prices. Finally, the export marketer adjusts strategies and plans for communication and distribution to fit the market. In other words, effective communication about product features or uses to buyers in different export markets may require creating brochures with different copy, photographs, or artwork. As the vice president of sales and marketing of one manufacturer noted, “We have to approach the international market with marketing literature as opposed to sales literature.”
Export marketing is the integrated marketing of goods and services that are destined for customers in international markets. Export marketing requires:
An understanding of the target market environment
The use of marketing research and identification of market potential
Decisions concerning product design, pricing, distribution channels, advertising, and communications—the marketing mix
After the research effort has zeroed in on potential markets, there is no substitute for a personal visit to size up the market firsthand and begin the development of an actual export-marketing program. A market visit should accomplish several ...
The inaugural print issue of Trade for Development News, the platform of the Enhanced Integrated Framework (EIF), features stories on Cambodia, Zambia, Vanuatu and more.
Envisioning destination intelligence 3.0 explains how nationwide destinations may foster a tourism development towards Tourism 3.0 through a collaborative intelligence system where all stakeholders are empowered to participate in order to leverage the collective intelligence for the benefit of the destination
Export Potential Map showcases results from the ITC export potential and diversification assessment methodology that spots:
1. Products, markets and suppliers with (untapped) export potential
2. Opportunities for export diversification.
The increased focus on the issue of human rights reflects a growing sense that private sector actors must take responsibility for violations with which they are associated.
The Role of Freight Forwarders and their Marketing in International BusinessViraj Hegde
Analytical study on The Role of Freight Forwarders & their Marketing in International Business done by Viraj Hegde for PG Diploma in International Business
A brief study on understanding the role of freight forwarders in the International Business landscape. This project was facilitated by Channel Freights Pvt. Ltd. (www.channel-freight.com)
Management experience, in national and international context, with considerable skills in the Development of Information Technologies, Operations Management, Process Management, Quality Management, Planning and Project Management, Digital Transformation and General Management.
Experience in the design and implementation of change processes, team motivation, genuine commitment to quality and results oriented.
Consolidated capacity in leadership, negotiation, flexibility, resilience, creativity, customer orientation and complex problem resolution.
Senior Consultant and Entrepeneur, since March 2011, several national and international projects, Citypost Portugal and Ireland. Developing strategies to implement new products and services, developing and implementing processes, motivating people, defining objectives and always looking for better solutions that can add value and increase the “bottom line”.
Keynote Speaker in International Business, Human Resources Management, Digital Trnasformations and Operations Management.
System Auditor for the Accreditation of Continuing Engineers Education, Engineers Association (Ordem dos Engenheiros) since 2014.
Creation of the Blog Pássaro no Ombro® in November 2017. In full activity and growing, integrated in the most known social networks. Some milestones available in Facebook page.
Responsable, period 2015-2016, for the Project Production of the Telephone Directories for Universal Service in partnership with CityPost and PT/Meo.
Consultant for the strategic issues concerning Cuba Yelow Pages. Responsible for the analysis, study and recommendations, in order to enable “Páginas Amarillas” to create sustainable strategies. Evaluation and discussion during the Conference, in La Habana, April 2016, “El Futuro de Páginas Amarillas”.
Owning the trademark We Make It Happen Senior Consulting® and an online platform to offer senior consultancy: http://makeithappenconsulting.com/. .
Owner of Portugal is Paradise® trademark, which intends to attract foreigners to live in Portugal. Developing the online platform http://www.portugalisparadise.com and Social Media presence. At the end of 1st year, the site was at top of the search results and more than 10.000 Fans in Facebook.
Chapter 8 & Chapter 9 of the TextbookSource Keegan, W. J., & GrJinElias52
Chapter 8 & Chapter 9 of the Textbook
Source: Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Retrieved from https://www.vitalsource.com
8-1 Export Selling and Export Marketing: A Comparison
8-1 Compare and contrast export selling and export marketing.
To better understand importing and exporting, it is important to distinguish between export selling and export marketing. First, export selling does not involve tailoring the product, the price, or the promotional material to suit the requirements of global markets. Also, the only marketing mix element that differs is the “place”—that is, the country where the product is sold. The export selling approach may work for some products or services; for unique products with little or no international competition, such an approach is feasible. Similarly, companies new to exporting may initially experience success with selling. Even today, the managerial mind-set in many companies still favors export selling. However, as companies mature in the global marketplace or as new competitors enter the picture, export marketing becomes necessary.
Export marketing targets the customer in the context of the total market environment. The export marketer does not simply take the domestic product “as is” and sell it to international customers. Instead, to the export marketer, the product offered in the home market represents a starting point. This product is then modified as needed to meet the preferences of international target markets; for example, this is the approach the Chinese have adopted in the U.S. furniture market. Similarly, the export marketer sets prices to fit the marketing strategy and does not merely extend home-country pricing to the target market. Charges incurred in export preparation, transportation, and financing must be taken into account in determining prices. Finally, the export marketer adjusts strategies and plans for communication and distribution to fit the market. In other words, effective communication about product features or uses to buyers in different export markets may require creating brochures with different copy, photographs, or artwork. As the vice president of sales and marketing of one manufacturer noted, “We have to approach the international market with marketing literature as opposed to sales literature.”
Export marketing is the integrated marketing of goods and services that are destined for customers in international markets. Export marketing requires:
An understanding of the target market environment
The use of marketing research and identification of market potential
Decisions concerning product design, pricing, distribution channels, advertising, and communications—the marketing mix
After the research effort has zeroed in on potential markets, there is no substitute for a personal visit to size up the market firsthand and begin the development of an actual export-marketing program. A market visit should accomplish several ...
The inaugural print issue of Trade for Development News, the platform of the Enhanced Integrated Framework (EIF), features stories on Cambodia, Zambia, Vanuatu and more.
Envisioning destination intelligence 3.0 explains how nationwide destinations may foster a tourism development towards Tourism 3.0 through a collaborative intelligence system where all stakeholders are empowered to participate in order to leverage the collective intelligence for the benefit of the destination
Export Potential Map showcases results from the ITC export potential and diversification assessment methodology that spots:
1. Products, markets and suppliers with (untapped) export potential
2. Opportunities for export diversification.
The increased focus on the issue of human rights reflects a growing sense that private sector actors must take responsibility for violations with which they are associated.
dkompany Story | Every business has a story. Here's ours.dkompany Pvt Ltd
We invite you to use this catalogue to learn and communicate who dkompany is, what we do and how we aspire to do, thus driving an engaging dialogue with everyone we touch.
Use it. Like it. Share it.
Integrating Trade in Nepal’s Development Strategiesdkompany Pvt Ltd
As I wrote in my earlier post, I am happy to share link of dkompany’s debut paper on ‘Integrating Trade in Nepal’s Development Strategies’ presented at the UNCTAD Discussion Forum on Why Trade Matters in Development Strategies, Geneva, 27-29 November 2013.
You will find the source link here
http://unctad.org/meetings/en/Contribution/ditc_dir_2013_PaperNepal.pdf
Here’s dkompany’s debut presentation on ‘Integrating Trade in Nepal’s Development Strategies’ at the UNCTAD Discussion Forum on Why Trade Matters in Development Strategies, Geneva, 27-29 November 2013.
A paper complimenting this presentation will be shortly published by the UN which I will share next.
You will find the source link here
http://unctad.org/meetings/en/Presentation/ditc_dir_2013_ppt_Nepal.pdf
Here's a presentation 'Export Market of Nepal Organic Coffee' that our group presented to the audience and jury at the end of 'Researching and Analysing Export Markets' workshop series, that was jointly organised by ITC and TEPC and supported by USAID and EU.
This presentation is different for the fact that we used Prezi (and later converted to pdf), a realtime collaborative tool to bring our ideas to life and avoided 'death by powerpoint' :) Have a look, you will be thrilled.
Here's wishing you a very Happy Dashain, the greatest festival of Nepalis and Hindus.
May enmity and ill-will be forgiven and forgotten, victory of light prevail over darkness, good over evil, truth over falsehood, and righteousness over unrighteousness!
That we call a deal.
Here's a recent issue of dk digest, featuring Project Management National Conference, India 2013. Trust that you find it informative and (digestible) :)
Happy weekend!
Seeking MBA or a post-MBA career?
Here's MBA Career Stories, an inspirational book written in co-operation by 33 MBAs from around the world. If you are interested in knowing more about the MBA as a degree and want to read real life career stories, this is the book for you.
Glad to inform that me and my alma mater, Kathmandu University School of Management's story is profiled too :)
1. dk digest 180513 www.dkompany.biz
ITC/TEPC Workshop 1May 14 – 17, 2013
Develop trade advisers and
exporters’ capacity to
identify attractive markets
and understand the key
success criteria to enter a
target market
Researching and Analysing Export Markets
The fours days (May 14 Tues – May 17 Friday, 2013) workshop cum
training programme on Researching and Analysing Export Markets,
jointly organized by International Trade Centre (ITC) in Geneva and
Trade and Export Promotion Centre (TEPC) in Nepal, concluded on a
highly productive note, yesterday.
This capacity building initiatives on market analysis and research for
exporters, trade analysts and staff of Trade Support Institutions (TSIs) in
Nepal, is part of USAID’s and the E.U.’s overall partnership with the ITC
to improve global transparency of international trade, directly
empowering SMEs, trade advisers and policy makers to make better
trade related decisions.
The objective of this programme that includes a series of 3 face-to-face
workshops and remote mentoring over the period of next three months
is to reinforce the capacities in:
• Identifying potential markets using a quantitative market scanning
methodology, and
• Preparing a piece of market research to support an export strategy
It is expected that trade advisers and market analysts after completing
this training programme will provide better advice to their exporting
companies, and exporters will obtain greater knowledge to research
international markets by developing an actionable market research
report of immediate relevance to their company’s products or services.
For more information, visit www.intracen.org
Let’s stay connected