The document discusses diversity in advertising and its importance. It defines diversity as being composed of different elements and having variety, such as differences in age, race, and gender. Advertising is defined as calling attention to something publicly through various media forms to sell objects or services. Diversity in advertising provides new perspectives, ideas, and reflects societal diversity, while strengthening social bonds and promoting multiculturalism. The document then discusses different age groups, children's advertising, niche marketing which targets specific groups, the pros and cons of niche marketing, mass marketing, and ideal target markets.

1. Diversity In
Advertising

2. What Is Diversity?
• To be composed of
different elements
and to have variety
• There are different
groups such as
age, race, and
gender that can
have a diverse
number

3. What Is Advertising?
• To call something to
the attention of the
public
• Can be found in
many different forms
of media
• A way to sell an
object or service
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4. Diversities' Importance
- Provides new perspective
and point of view
- new ideas and different
opinions
- Reflects and shows the
growing diversity in our
society
- Brings in new social group
strengthens societal bonds
- creates multiculturalism

5. Ageism
The act of discriminating against a
certain group or person due to
age

6. List Of Age Groups
Age Group
0-2 Babies
3-5 Toddlers
6-12 Children
13-19 Teens
20-35 Young adult
35-50 Middle aged
50 + Elderly adult

7. Children's Advertising

8. Children’s Advertising

9. Niche Marketing
- To target a certain market
for a specified
age, race, gender etc. or
group
- Usually based on marketing
research or statistics
- Targets using ads in specific
places or shows etc.
- Usually costs less but
reaches less people

10. Pros Of Niche Marketing

11. Cons Of Niches Marketing

12. Mass Marketing
- Aims to sell/ advertise to a
wide audience
- Compels as many people as
possible to buy the product
- Usually used to advertise
generic products
- can come in media forms
widely distributed
- Also called undifferentiated
marketing

15. Ideal Markets
- The consumer group that is
most desirable to a marketer
- Usually based on market
research o
- reflects on what society
believes is the ideal group
- Advertisers spend the most
money on the ideal market

16. Buying Power