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DISTRIBUTION CHANNELS.pptx

This document discusses steps in developing integrated marketing communication including determining promotion objectives, identifying target audiences, and allocating appropriate budgets for online marketing promotion strategies.

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1 UNIT - IV
STEPS IN DEVELOPING COMMUNICATION
INTEGRATED MARKETING COMMUNICATION
ONLINE MARKETING PROMOTION
PROMOTION BUDGET
DISTRIBUTION CHANNELS.pptx
DISTRIBUTION CHANNELS.pptx
DISTRIBUTION CHANNELS.pptx

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DISTRIBUTION CHANNELS.pptx