Online over offline market. Small impact over offline but caused a serious problem. Customers towards simplified shopping experience. Believing technology more than humans.

1. DISRUPTIVETECHNOLOGY
IN RETAIL MARKETING AND
ITS FUTURE.
OSCAR RUBAN. S
ST.JOSEPH’S INSTITUTE OF MANAGEMENT(JIM)

2. Contents
• Introduction
• The game changers
• Trends in disruptive technology
• Future
• Advantages
• Disadvantages
• Conclusion
• Reference

3. Introduction
• Customers move towards physical shops.
• Rise of super markets.
• Arrival of new technologies.
• Online stores.
• People between online & offline stores.

4. The game changers
• Online over offline market.
• Small impact over offline but caused a serious problem.
• Customers towards simplified shopping experience.
• Believing technology more than humans.

5. Trends in Disruptive technology
IoT Artificial Intelligence
Personalized
Shopping experience
Virtual Company
Bridge between Online
& Offline Stores

6. Trends in Disruptive technology
• Voice commands.
• Acts in a smarter way.
• Simplifies life.
Internet of Things

7. Trends in Disruptive technology
• Bots more than human.
• Reduce waiting time.
• Future machines.
Influence of Artificial
Intelligence

8. Trends in Disruptive technology
• A companion to human
• Avoids returning the
product
• Customer comfortability
Virtual Company

9. Trends in Disruptive technology
Personalized Shopping
experience
• Providing customers own
preferences.
• Reduce time in looking for
other products.
• Customer can design their
products.

10. Trends in Disruptive technology
• Change in trend
• Online & Offline stores
• Maximum reach
• Amazon go
Bridge between Online & Offline
stores

11. Trends in Disruptive technology
Tracking
IoT
Amazon, Flipkart, etc…
Artificial Intelligence
Printvenue.com
Personalized
Shopping experience Lens kart
Virtual Company
Amazon go.
Bridge between Online
& Offline Stores

12. Futureof Online
Markets.
 Personalized experience.
 Unique products.
 It destroyed the physical retail markets and
now they have created their own markets.
 Huge rise of online shopping in developing
nations.
“Five years from now, we won’t be debating whether ‘e-tailors’ are taking share from brick-and-mortar retailers,
because they are all the same” said Derek Thompson.

13. Future trends of
RETAIL
MARKETING

14. Online retail market
Advantages
• No need of physical store.
• Reaching customers is made
easy.
• Boost to small retailers.
• Expansion is possible.
Disadvantages
• High setup cost.
• Security concerns.
• Customer loyalty is minimum.
• High competition.

15. Conclusion
• Getting adapted to the technology.
• Online taking up the market of offline.
• Save customers time.
• Unnoticed areas by these online retailers.
• Making use of the available resources.
• First generation technology & Second generation
technology.

16. References
• Beebom. (2017, February 19). Retrieved from beebom.com:
https://beebom.com/examples-of-internet-of-things-technology/
• Hudson, M. (2017, February 15). The balance. Retrieved from
https://www.thebalance.com/selling-online-retailing-storefront-alternatives-2890252
• Müller, T. C. (2017, July 5). linkedin. Retrieved from Linkedin:
https://www.linkedin.com/pulse/6-new-ecommerce-trends-shaping-future-online-retail-c-a-m%C3%BCller
• Nevogt, D. (2015, May 11). Hubstaff Blog. Retrieved from blog.hubstaff.com:
https://blog.hubstaff.com/virtual-assistant-companies-in-india/
• SALIM, N. (2017, September 11). Fingent. Retrieved from www.fingent.com:
https://www.fingent.com/blog/5-disruptive-technology-trends-for-your-retail
• Wallstreet Journal. (n.d.). Retrieved from deloitte.wsj.com:
http://deloitte.wsj.com/cio/2015/11/04/retail-industry-undergoing-massive-disruption/

17. Thank You…!