- The document discusses tourism statistics for Croatia which show steady growth between 2013-2014, with over 13 million tourists and 66.5 million overnight stays in 2014. - It introduces a website that aims to provide one-stop booking for tourists visiting Croatia, allowing them to book accommodation, flights, tours, car rentals, and ferry/bus tickets on a single platform. - The website has signed contracts with 16 travel agencies in Croatia to offer over 200 things to do. It plans to launch bus and ferry booking capabilities soon. - The business model involves taking commissions from partners ranging from 5-20% for different booking types like accommodation, flights, tours. - The founders are raising $150,000

1. www.discoveringcroatia.hr

2.  13.1 million of Tourists in 2014 (up 5,5% from 2013).
 66,5 million overnights in 2014 (up 2,6 % from 2013).
 Average stay was 5 days.
 More than 40% will book tours and other things to do.
 The Croatian tourism industry generated an income of 7.4
billion euros in 2014, up 2.8 percent compared with 2013
 Croatian Tourism Ministry predicts that those numbers will
continue to steadily grow and reach 14,3 billion with 86
million overnights in 2020.

3. How does the average booking process
look for tourists traveling to Croatia?

4. Arghh, I
thought I was
here on
vacation?!?
ACCOMMODATION
Search & book
accommodation
among 100s of
websites
FLIGHTS
Search & book flights
among 100s of
websites
ARRIVE IN CROATIA
THINGS TO DO
Look for things to do.
Where?? Maybe I
should visit tourist
offices to look for
agencies offering for
things to do??
But wait what if I want to
travel by bus or ferry to
another city, where do I
book tickets?? I guess
searching for ticket
office is my only option

5. Why not use just 1 website to book all
those things?

6. ACCOMMODATION
FLIGHTS
THINGS TO DORENT-A CAR
BUS & FERRY
TICKETS

7. PARTNERS
+
SIGNED CONTRACTS WITH 16 TRAVEL
AGENCIES IN CROATIA OFFERING
MORE THAN 200 THINGS TO DO
COMING SOON
( )
+

8. Business Model
ACCOMMODATION
• 5% of amount paid
for by the customer
at the time of the
booking
• 50% of the
commission
collected from the
hotel
FLIGHTS
• For pay-per-
booking partners,
50% of the booking
commission
• Other bookings on
pay-per-lead
commission
THINGS TO DO
• 20% of each
booking made
through our
website
RENT-A-CAR
• 10% of each
booking made
through our
website
FERRIES
• Still to be
agreed on.
Will range
between 10%
and 15% for
each booking
BUSES
• Still to be
agreed on.
Will probably
be 10% of
each booking

9. Competitive Landscape
No direct booking
Direct booking, Unable to
book accommodation and
flights. Small amount of
things to do
Like Croatia croatia-tickets

10. Website development & Milestones
June 2014 –
May 2015
Website
Development
May 2015 –
Private Beta
Launch
June 2015 –
Public
Launch,
Marketing
July 2015
– First
Profit
September
2015 – Bus &
Ferry bookings

11. TEAM
Sanja Jovanovic – Co-Founder
Southern Methodist University, Dallas
Web Design & Development, Expert traveler and
web development enthusiast.
Sandro Jovanovic– Co-founder
Faculty of Political Science Zagreb
Business Development, Has extensive experience
managing accommodations bookings in Dalmatia.
Nikolina Klincic – Co-founder
Faculty of Economics and Business Zagreb,
Marketing –Sales, 5 years of experience working in
the travel and tourism industry.

12. We’re raising $150,000
GOALS
 SEO campaign
 Targeted advertising
 Incorporate Ferry & Bus bookings

13. contact@discoveringcroatia.hr