The document describes a promotional campaign for the Discovery Channel in Ukraine with the goal of raising awareness of the channel and its ratings. The campaign involved creating an online psychological test that matched users to heroes from Discovery Channel shows. Users who shared their results on social media were entered to win prizes. The low-budget campaign became viral and resulted in over 450,000 site visits, a viral coefficient of 7, increased requests from TV providers in Ukraine, and a 15% rise in the channel's ratings over 3 months.