Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case

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The document discusses using virtual and augmented reality technologies to improve the customer experience for Taylor Made Market's tailored clothing configurator. It outlines challenges like the enormous number of fabric and style combinations and proposes solutions like 3D digital draping and automatic texturing to efficiently model outfits in VR. The goal is to build an industrial pipeline to fulfill orders from the configurator and integrate the system into their design process for remote updates and analytics.

Technology Business

Virtual & Augmented reality
For Customer Experience
In
Taylor Made Market

Andrea Carignano
CEO seac02

All right reserved 2011 seac02

Virtual reality

All rights reserved 2011 seac02

Augmented reality

All rights reserved 2011 seac02

ZEGNA PROJECT #2011
All right reserved 2011 seac02

Zegna goal:

Grant a better user
experience for the
taylor made
customers

Show all the possible
configurations of
clothes in terms of
shapes and fabrics
All rights reserved 2011 seac02

The problem:

Jackets 4
Pants 4
Fabrics 3500
Shirts 8
Fabrics 500
Tie 1
Fabrics 200

All rights reserved 2011 seac02

The problem:

Jackets 4
Pants 4
Fabrics 3500
Shirts 8
Fabrics 500
Tie 1
Fabrics 200
44.800.000.000,00
All rights reserved 2011 seac02

The Constraint:

Build an industrial pipeline to be able to
fulfill the configurator every season
Integrate in the actual design process
Be able to update remotely
Get analytics of the usage of the app

All rights reserved 2011 seac02

Models of the Clothes:

Integration with their actual textile
CAD software
Starting by 2D pattern and
sewing digitally in 3D

All rights reserved 2011 seac02

Fabrics:

Standardizing texture setup
Cloud based automatic texturing
permuting
all the possible combinations

All rights reserved 2011 seac02

Thank you

Andrea Carignano

Mail: andrea.carignano@seac02.it
Twitter: acarignano
Web: www.seac02.it

All rights reserved 2011 seac02

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