The document discusses the essential components for a successful online business, focusing on the importance of a well-defined technology stack and effective team roles. It outlines the process of selecting a technology stack, including budget considerations, development specifications, and necessary roles such as designers and developers. Additionally, it highlights the significance of aligning business goals with technical strategies and provides guidance on filling these roles with the right talent.

1. The Digital
Success Stack
Every online business needs a technology stack
and the right people to run it

2. What we’re
going to talk
about?
Deciding your best development
technology stack
High-level overview of any development
process
The different technology roles you
need
How to fill those roles with the best
people

3. Be ready for scalable growth
(rebuilding from scratch when just getting
traction SUCKS)
How is this going to help you?
Better align business goals & needs
with techical strategy
Better lead your tech team
(or easier to talk to your CTO, Technical PM
or lead dev)
Convince you, you do NOT need to be a tech
master to run a successful online (soft) biz

4. Introduction & Background

5. We are super-heroes, the people with the invisible capes. We create our
own path. We pursue social, financial and spiritual growth. People ignore
us at their own peril. First they question us, then they follow us. With our
open and abundant mindset, we build businesses that shape a global
society. With one eye on the present, and one on the future, we are
building a legacy for our next generation. Most of all - we do it for our
family, our friends, and ourselves.
We create in the morning, sell in the afternoon, and make the world a
better place in the evening.

6. What we’re
going to talk
about?
Deciding your best development technology stack

7. Deciding Your Technology stack
YOUR SERVER
Operating System
Web Server
Database
Programming Language
Web Framework
USER’S BROWSER
HTML
CSS
Java Script
USER’S PHONE
Native Application

8. What are you building?
Deciding Your Technology Stack

9. 1. Write (Tech) Specification doc 2. Create Mockups
1. List of competitors (similar solutions)
2. Look at your competitors and write
down all the features / functions that
you want
3. Write down what you specifically do
NOT want as well (scope)
4. Who are you building it for (customer
avatar, target audience etc)
You can use pen & paper or tools like
balsamiq
Deciding Your Technology stack

10. 1. What is your budget?
2. What skills do you already have?
3. Are you MVP’ing?
(And how hard?)
4. How will it be used?
(Mobile only, Mobile first, Mobile later)
5. Size & complexity
(Has it been done before, # of features,
size of user base)
Deciding Your
Technology stack

13. • Start with project specifications –
Without it nobody can make a real
balanced decision
• Answer all questions, stated
previously
• It’s never set in stone, but
changing CAN be expensive
• There is no ‘ONE stack’ – 2018 is
mix and match
Deciding Your Technology
stack Conclusion

15. What we’re
going to talk
about? High-level overview of any development process

16. High-Level overview of any development process
1. Documentation 2. Concept Mockups 3. UX wireframes 4. UX Designs 5. Slicing
(Design > Views)
6. DevOps Setup 7. (Backend)
Development
8. (Frontend)
Development
9. Testing 10. Release 11. Validation

17. High-Level overview of any development process
Dev Workstation
Dev Workstation
Dev Workstation
Dev Workstation
Dev Workstation
QA Server
QA Server
QA Server
Development
Server
Production ClusterStaging Cluster
Psuedo-anonymized
copy of production

19. What we’re
going to talk
about?
The different technology roles you need

20. 1. Documentation
2. Concept Mockups
3. UX wireframes
4. (UX) Designs
5. Slicing (Design -> Views)
--------------------------------
6. DevOps Setup
7. Backend development
8. Frontend development
9. Testing
10. Release
11. Validation
The different technology
roles you need
1. Product Owner
2. Product Owner
3. UX designer
4. Designer
5. Slicer (HTML/CSS Dev)
--------------------------------
6. DevOps Engineer & System Admin
7. Backend developer
8. Frontend developer
9. Tester (or QA agent)
10. Tech PM or Lead Dev
11. Tester (or QA agent)

21. The different technology roles you need
Technical Project
Manager (10%)
Lead Developer
(20%)
Senior Developer
(20%)
Developer (30%) Junior Developer
(20%)
• Plan sprints, do reporting (KPIs), keep taps
• Manage GIT
• Approve code
• Enforce & Teach best practices

22. The different technology roles you need
Technical Project
Manager (10%)
Lead Developer
(20%)
Senior Developer
(20%)
Developer (30%) Junior Developer
(20%)
• (co)Approve code
• Enforce & Teach best practices
• Data model design
• Class diagram design
• Do code review
• Code new features (+ unit tests)

23. The different technology roles you need
Technical Project
Manager (10%)
Lead Developer
(20%)
Senior Developer
(20%)
Developer (30%) Junior Developer
(20%)
• Do code review
• Code new features (+ unit tests)
• Fix Critical bugs
• Refactor code

24. The different technology roles you need
Technical Project
Manager (10%)
Lead Developer
(20%)
Senior Developer
(20%)
Developer (30%) Junior Developer
(20%)
• Do code review
• Code new features (+ unit tests)
• Fix ‘normal’ bugs
• Refactor code

25. The different technology roles you need
Technical Project
Manager (10%)
Lead Developer
(20%)
Senior Developer
(20%)
Developer (30%) Junior Developer
(20%)
• Do code review
• Code new features (+ unit tests)
• Fix ‘normal’ bugs
• Refactor code

26. The different technology
roles you need
What does a
CTO do?
• Align business needs with Tech
• Plan and steer long-term tech vision
• Solve problems
• Make sure team functions and
everybody has what they need to
function optimal (KPI’s)
And occasionally give talks in DCBKK
with awesome people

27. What we’re
going to talk
about?
How to fill those roles with the best people

28. How to fill those roles with
the best people
UX Designers &
Designers
UX Designers
Supply: Very hard to find
Salary: Expensive ($30-$100)
• Please tell me?
Designers
Supply: Easy to find
Salary: Cheap ($3-$15)
• Designers; lot of talent in the Philippines
• Sites like dribbble, 99designs, Awwwards, Behance,
Carbonmade, onlinejobs.ph, even Fiverr.com

29. How to fill those roles with
the best people
Slicers (HTML devs)
Slicers
Supply: Easy to find
Salary: Cheap ($4-$8)
• Mostly via Upwork
• Always via test. Take 1 design you have and have all applicants
slice it
• Have a dev check the HTML code
• HTML properly indented
• Use of <div…/>
• Low HTML code vs content ratio
• JS code at the bottom
• CSS is pixel perfect (viewing the page in multiple browsers +
make screen big & small)
• CSS code is properly documented (SCSS a plus)
• Low image usage, and images optimized for size

30. How to fill those roles with
the best people
DevOps Engineer &
System Admin
DevOps Engineer
Supply: Hard to find
Salary: Expensive ($20-$60)
• Ask your devs and fellow entrepreneurs to share.
• You must –really– trust them hence we do by reference only
System Admin
Supply: Easy to find
Salary: mid-range ($10-$25)
• Upwork/serverfault.com, superuser.com, askubuntu.com
• You must trust them so pref by reference or limit access in begin

31. How to fill those roles with
the best people
Developers
Developers
($20-$60)
• Money is never their biggest motivator!
• Technical challenge => learning/working with new
technologies is
• 2nd is proper management. #1 reason developers leave
current job: poor management
• Working with people they can learn from
• The product itself (they all want actual users, using what
they build!)
• Then salary and the extra’s. Devs love extras.
• Especially with remote workers: stability. A contract.

32. How to fill those roles with
the best people
Developers
Developers
Supply: heavily depends on skills needed
Salary: wide range ($8-$60)
• Place ads on sites where they go for documentation/help/libraries
(phpclasses.org, stackoverflow, forums)
• Ask referrals from your current devs
• Job sites. JobRack, Upwork, Angel.co, FreeeUp, and many more
• Ask your email list / social network

33. How to fill those roles with
the best people
Testers
Testers
Supply: Easy to find
Salary: wide range ($5-$30)
Depends on:
• Some companies make testers end-responsible, full task owners
• Do you make testers write unit tests?
• Test scenario creation or not?
• Use standard job sites to find them

34. Discussion & Questions
Kyvio Platform: https://kyvio.com
Let’s Connect:
https://www.facebook.com/Stevenvanderpeijl
steven@kvsocial.com