Econsultancy keeps assessing Digital practitioners time to time to keep the tab on the leading professional and who are improving their skills.

1. 7/29/2015 Digital Skills Index Lite
https://skills­index.econsultancy.com/1/results 1/5
Digital Skills Index Lite  back to Econsultancy
1 About you 2 Test your knowledge 3 Your details 4 See how you scored
This puts you
In the top 10% of everyone who has completed the Digital Skills
Index Lite
In the top 11% of everyone in Professional services
In the top 9% of those at Mid­level level
Econsultancy creates in­depth customized
team assessments for companies that want
to improve skills. Contact us today to find
out how we can help you.
Email us: skills@econsultancy.com or call your
local team:
EMEA
Sarah Edwards: +44 207 269 1450
Americas
David Tradewell: +1 212 971 0637
APAC
Jefrey Gomez: +65 6653 1911
Brilliant result! You scored 86%

See how you scored versus:
Your expectations Other Mid­level Everyone in Professional services Everyone

2. 7/29/2015 Digital Skills Index Lite
https://skills­index.econsultancy.com/1/results 2/5
Share your score:
Our recommendations for you
Based on your results, we have some recommendations for you to further your digital skills.
Everyone who took this assessment
Your score
Advertising
Content
Customer
experience
Data and
analytics
Ecommerce
Email
marketing
Mobile
marketing
Search
marketing
Social
media
Strategy
and
operations
0%
50%
100%
Highcharts.com
Advertising // Expert Content // Expert

3. 7/29/2015 Digital Skills Index Lite
https://skills­index.econsultancy.com/1/results 3/5
Congratulations! You’re an expert in display marketing. But
even experts need to keep learning. Learn how to increase
your ROI with the Increased ROI – A statistical
examination of ad optimization report and take your
campaigns further by executing and measuring successful
multichannel integrated campaigns with the Managing Media
Convergence report.
View all Advertising resources
Great job! You got top scores in content marketing. Take
your content strategy to new heights and deliver a quality
customer experience across multiple channels. The Content
Strategy Best Practice Guide will show you what other
organizations are doing to achieve this.
View all Content resources
Customer experience // Expert
Join the company of other experts in the intensive three­day
Masterclass: Developing Positive Customer Experiences.
Addressing the key principles of user­centered design,
setting appropriate metrics and developing information
architecture, this course will help you master the entire
customer experience process. If you can’t commit to a
training course, read up on key trends, such as real­time
marketing, in our Real­Time Marketing report.
View all Customer Experience resources
Data and analytics // Expert
You’re an expert in analytics and data, so you’re confident
understanding your customer’s behaviour online. A ‘single
customer view’ is the nirvana of data­driven marketing and
customer engagement. Make sure you understand the key
challenges in relation to creating a single customer view with
the report, Single Customer View ­ Myth or Reality?
View all Data and Analytics resources
Ecommerce // Expert
Great work! Optimization is key to on­going success. Use
the Checkout Optimization Guide: 70 ways to increase
conversion rates to boost your conversions and check back
on the Econsultancy blog regularly for the latest best
practice advice and case studies on conversion optimisation.
View all Ecommerce resources
Email marketing // Competent
You’re competent in email marketing so you’re probably used
to working in this area of digital. But there are lots of ways
you can take your email campaigns from good to great. The
Email Marketing Best Practice Guide is filled with expert
tips on segmenting, targeting, optimising your campaigns and
more – all written to help you implement and execute email
strategies to maximize ROI.
View all Email Marketing resources

4. 7/29/2015 Digital Skills Index Lite
https://skills­index.econsultancy.com/1/results 4/5
If the above recommendations don’t keep you busy, visit Econsultancy.com for a wealth of resources. From training courses, to Best
Practice guides, you’ll find a huge amount of practical information and ways to constantly stay ahead.
Take me back to Econsultancy.com
Mobile marketing // Expert
Wow! You’re an expert in mobile, that’s pretty impressive.
Make sure your skills don’t plateau. Review the mobile
landscape and how companies are orchestrating their
marketing activities across a range of channels in the Cross­
Channel Marketing Report.
View all Mobile Marketing resources
Search marketing // Expert
As an expert in SEM, you’re rightly confident about what
you’re doing. But you know better than most that it’s
important you stay up to date with your skills and knowledge.
Learn from the experts with a customized in­house training
program and subscribe to the free Daily Pulse emails to
receive the latest news and best practice tips on SEM.s
View all Search Engine Marketing resources
Social media // Expert
You’re an expert in social media, but even experts need to
keep up to date in this extremely quick­changing area. Today
the consumer voice has never been stronger, and a key
focus for businesses should be to take their customer’s input,
much of the time collected via social media, and feed it back
into the business. Learn more in the Voice of the Customer:
Listen, Measure, Act report.
View all Social Media resources
Strategy and operations // Expert
You’re an expert in strategy and operations, but do you have
the right team in place to hit your strategic goals? The Digital
Marketing: Organisational Structures and Resourcing
Guide highlights several different ways you can structure
your team depending on your digital maturity. Equally, just
because you’re an expert doesn’t mean you can’t learn a
thing or two from your peers. Check out the Leading a
Digital Marketing Evolution report to understand how
some of the world’s top organisations are dealing with, and
leading, strategic change.
View all Strategy and Operations resources

5. 7/29/2015 Digital Skills Index Lite
https://skills­index.econsultancy.com/1/results 5/5
Want to chat about your digital knowledge?
Get in touch or call EMEA +44 207 269 1450 // Americas +1 212 971 0637 // APAC +65 6653 1911