This is a digital release strategy that I made up for an artist by the name of Todd Carey. *this was just for the assignment*.

1. Todd Carey-Digital
Release Strategies
Kathleen Boushele
Full Sail University

2. Sales Funnel

3. Social Media Calendar

4. Sales Projections

5. Release Strategy

6. Profit & Loss

7. Future Opportunities
• We will try to break out into Canada. We have had
a few shows on the border and it’s just naturally
where we will be heading.
• Making shirts and other merchandise to go along
with the album can totally help us get more money.
• The best thing for Todd would be to get it so him
and his family can live off of what he makes being
a musicians and not have to worry about where the
money was coming from.