The document outlines a digital product concept for Lululemon, including a vision statement, pain points, opportunities, and potential ROI. It describes the proposed product or service, customer experience, and minimum viable product features. Additionally, it highlights risks and challenges associated with the concept.

1. Digital Product Concept: Template

2. Digital Product Concept
Concept name…
Vision Statement
xxxxx….
Current State Pain Points / Problem to be Solved
xxxxx….
Possible Opportunities for lululemon
xxxxx….
Potential Impact / ROI of a lululemon Offering
xxxxx….
Risks and Challenges
xxxxx….

3. Proposed Digital Product or Service
Concept name…
Product Description
Visualization or Description of Customer Experience Minimum Viable Product Features / Functionality
xxxxx….
xxxxx….