2. Born and raised in Africa’s most populus country,
Nigeria. I have also been fortunate enough to have
lived in 3 other amazing continents. Ranging from
Europe to America to Asia.
The social, cultural, traditional and religious views of
the countries of these continents have constantly
engaged my mind and sparked my creativity. Even
more intriguing to me is the way I have seen different
international brands represented.
Hence my desire to better understand the thinking of
the wizards behind the imaginary world of advertising.
I became a copywriter, and even through my
continuous learning in this industry, I have come to
understand that I now know enough to know, i don’t
know much.
Academic Qualifications:
B.A. Degree, Business and Finance (South Thames
College, UK.)
B.S in Economics. (Towson University, U.S.A.)
PORTFOLIO
“ I know enough, to know, I dont know much”
- Olu.A.Banjo
4. Not surprisingly “the tree of life”
understands the true riches of Madagascar.
It’s root-like branches produce the most
nutritious fruits from the soil of the island.
The vitamin C content of one fruit
is equivalent to four oranges.
Hence the strong immunity of the locals.
High in protein, calcium and oil,
its seeds not only enrich the soils
but beautify the land.
Its fibrous trunk is capable of holding
120,000 litres of water that nourish the soil.
Even more, they can be woven into rope
mats, paper, beer and tea for leisure,
clothing and feeding. Undoubtedly the
riches of the island are the wealth from nature.
In an Island where 6 out of the 8 species of
the baobab trees resides, your discovery
of this unique tree and many more hidden
treasure are guaranteed to have you
measure your riches in memories.
A Fortune of a Different Kind.
madagascar-tourisme.com
In Madagascar, wealth is turned on its head.
Much like the baobab trees.
5. madagascar-tourisme.com
In their search for gold and silver on the island,
the 17th century pirates discovered a world of
treasure more valuable than precious stones.
They were surrounded by evergreen trees
that grew as high as 100 feet tall.
These trees produced exotic fruits
called Lychees.
These fruits have unique nutrients called
oligonol, which contains a number of
valuable antioxidants. The antioxidants
cured scurvy that many pirates suffered from.
It Improved their blood flow, and helped
effectively fight diseases. It also protected
their skin from Uv rays.
With the nutritious white juice from the
fruits, the rich reddish look of its skin and
the healthy green leaves of its branches the
Lychee trees represent the colourful flag of
the island. Surely these trees are not only filled
with nutrients but they are also rich in culture.
A culture that gives the rightful meaning
of wealth awaits you. Like the pirates
discovered the true treasure of the
Madagascar, Visit the island and you are
also guaranteed to measure your riches
in memories.
In Madagascar Money Really Does Grow on Trees.
A Fortune of a Different Kind.
madagascar-tourisme.com
In Madagascar wealth is not measured
in currency, but more in the value of life’s
experiences. Quite surprising, even all the
lemurs on the island seem to understand.
It sounds rather clichéd, but wealth
to them is health. This explains why they
feed on the most nutritious and organic
fruits and vegetables produced on the
fertile soil of the island. A wise choice the
human race can learn from.
Even more, these animals do not feed
just for themselves like inconsiderate land
owners, they have a sense of responsibility.
They replenish their vegetation by
dispersing seeds of the variety of fruits
eaten back on the fertile soil of their
dwelling.
And with a sense of true ownership they
rule and reign over the beautiful landscape
and vegetation of the island.
But these animals are not only wise,
sensible and responsible. They also
express a warm welcoming social culture,
by singing like whales and sashying across
the sand like ballet dancers.
Experience the lemurs and many other
unique animals on the island, and you are
sure to measure riches in memories.
Our locals are so wealthy
they own a whole island.
A Fortune of a Different Kind.
10. “Boris, a 23 year old male is tired of job hunting due to futile results.
He lets out his frustration by exercising and keeping fit.
Flattering compliments on how good he looked encouraged him to keep at it.
Repeated questions asked about how he does it, motivated him to start a video blog onhealth and fitness.
These days Boris is not just successfully self-employed.
He speaks at various youth events encouraging others like him to do the same.”
MVO
ANNCR “Don’t wait to be hired, be the change you want to see, Lead SA”.
“Visit www.leadsa.com to learn more.”
Radio Script 1
Client: Lead SA
Title: Unemployment in South Africa
11. “Zainab interviewed for the role of a financial analyst at AWC.
Not surprising, like many other interviews, she has had in the past she was not selected.
Instead she got numerous compliments on how beautiful her self- made tailored suit was.
Interestingly two of her interviewers liked her suit so much, that they placed orders with her.
Today Zainab’s dream of becomimg a financial analyst does not exist.
She owns two fashion outfits in Cape Town, a sewing school and a successful online store.”
Radio Script 2
FVO
“Don’t wait to be hired, be the change you want to see, Lead SA”.
“Visit www.leadsa.com to learn more”
ANNCR
Client: Lead SA
Title: Uneployment in South Africa
12. “Adrien a teenage Capetonian boy had a huge desire to learn French online.
The sound of the accent was synonymous to whispers of sweet nothings in his ears
and its intonation was just what he felt he needed to get the girls. “
Voice of teenage boy: “B-o-n-jour, q-ui, n-on, et, au re-vo-ir “(attempted in a French accent.)
“Surely, Adrien needs more time to impress the girls, fortunately,
his unlimited data plan affords him the luxury of time to perfect his French”
“MWEB, connect and you can”.
Radio Script 1
MVO
MVO
ANNCR
“hahahhaahahhhahahah” (laughing)FMV
Client: MWEB
Title: MWEB, Breaking Language Barriers
13. “Sarah, a thirty-nine year old, single mother of two, had dreams of singing on the world’s largest stages.
She records her performance and downloads her videos on youtube daily.
With a passionte but a husky voice, she belts out tunes from the four walls of her room.”
Sarah’s voice: Singing the chorus of her song “don’t be silent about your violence”.
“Surely, Sarah needs more time to impress the world, fortunately her unlimited data
plan affords her the luxury of time to prefect her act”
“MWEB connect and you can”
Radio Script 2
FMV
FMV
ANNCR
ChucklesMVO
Client: MWEB
Title: MWEB, Connecting the World with the power of Music.
19. Here would be the copy that speaks about this post.
It needs to fill
this
entire
section
Biltonguistics
The language everyone understands
The saddest moment of your taste buds!
n. The phobia of finishing your
last piece of biltong
Zerophobia
v. The act of sneaking biltong into
your mouth during an interview
Sneakview
n. The feeling you have when your
child asks for your last piece of biltong
Deny-all
J&M Biltonguistics The language everyone understands
v. The act of eating your biltong in a
dark cupboard so no-one sees it
How far would you go to keep your biltong away from your friends? Drop
a comment below with your Biltonguistics word. You could stand the chance
to be the weekly winner of a J&M hamper and have your word featured as
the Word of the Week!
The J&M Biltonguistics campaign will launch on Facebook with
fun posts of biltong scenarios. The hope of this is to create
excitement around the brand and entice people to share the
funny images with their friends; thus growing J&M’s Facebook
followers. The campaign’s second phase will launch a weekly
competiton where images with a definition, but no Biltonguistic
word, will be posted. Users will then be invited to comment with
their made up word and stand a chance to win.
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20. The language everyone understands
MAKE YOUR OWN WORD
Make your word that matches the
To keep creating visit here.
v.The act of eating your biltong in a
dark cupboard so no-one sees it
MAKE YOUR OWN WORD
Make your word that matches the
To keep creating visit here.
v.The act of eating your biltong in a
dark cupboard so no-one sees it
The banner ad will be situated on the Food Blog Cape Town site. When
the viewer scrolls their mouse over the banner it will drop down and
the viewer is able to interact by creating their own‘Biltonguistics’ words
for the given definitions. For further brand interaction, the viewer can
click the link through to the landing page.
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21. The language everyone understands
BiltonguisticsHome Store Finder
The language everyone understands
J&M has a one-of-a-kind biltong for a country like no other.
Biltonguistics is your new lingo to express anything and
everything to do with the delicious dried meat you love.
To get your friends laughing with the J&M Biltonguistics
lingo, create and share the most outrageous words to
match the biltong scenarios.
MAKE YOUR OWN WORD
Make your word that matches the
To get your friends laughing with the J&M Biltonguistics
lingo, create and share the most outrageous words to
match the biltong scenarios.
MAKE YOUR OWN WORD
Make your word that matches the
To keep creating visit here.
v.The act of eating your biltong in a
dark cupboard so no-one sees it
Copywrite J&M Biltong 2015
To top
Contact ShareAbout
F
The landing site serves as a platform for viewers to find
out more about J&M Biltong. They can interact with the
game, view galleries of other‘Biltonguistic’ words and visit
the storefinderto searchfortheJ&M branch closest to them.
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22. +27 71 280 7466
oluabanjo@gmail.com
Thank you.
Contact me
