The document discusses Ireland's efforts to become a leader in digital media and a test bed for digital technologies. It outlines Ireland's plans to use EU-sponsored digital networks and infrastructure, develop test bed schemes locally, and attract overseas entrepreneurs from 2010-2020 as part of establishing a "smart economy." Specific initiatives discussed include the Exemplar Network test bed, Smartbay water management project, and winning proposals from the "Your Country Your Call" competition around making Ireland a global media hub and developing green data centers powered by renewable energy.

1. Digital Media in a State

2. One way to look at it:

3. Or :)
• Use new EU and State sponsored digital
networks
• work locally with test bed schemes
• export your proven digital work and ideas
• Stay relevant

4. 1. EU Digital Agenda
2010
September 27th 2010: “Driving the Digital Agenda
Conference”, Dublin.
1. A digital single market. (e.g. selling copyright content across 27 states,
securely, open border ecommerce...)
2. Standards setting for “interoperability”- networks/systems communicating
hassle free
3. Fast/Ultra Fast Internet (and what to do with it)
4. R&D Innovation funding being made available from Europe
5. Enhancing digital literacy, inclusion and access
6. Benefits for environment, society, climate (e.g. measurement and smart,
efficient energy systems, security and privacy, open/neutral systems...)

5. Use the EU:
• http://ec.europa.eu/information_society/
digital-agenda/index_en.htm

6. 2. Irish Digital Media
2010
• 2000-present: efforts were focused on
attracting multinational operations to
Ireland.
• 2010-2020 is “the decade of attracting
overseas entrepreneurs to
Ireland.” (Innovation Open Labs Europe
7/9/2010)
• The “Smart Economy”: dependent on
Ireland being a test bed for digital media.

7. Testing, testing, testing.
• The government has spent large sums of
money to build a “test bed” for digital R&D
• This is an infrastructure that mirrors
development of digital media networks in
the rest of the world.
• It is an open testing environment, run by
the government and accessible to everyone
(with a plan)

8. Scale
Dublin London Singapore
County Dublin Area Pop:1,186,159 London Area Pop: 7,512,400 Singapore Area Pop: 5,800,000
DENSITY 1218/km2 DENSITY: 4,758/km2 DENSITY: 7022/km2

9. The Singapore Example
• Singapore’s “next generation broadband
network” was necessary as demand for
broadband outstrips supply in a high density
population
• The whole infrastructure was rewired to
supply faster broadband- super fast (up to
1GB/s
• Ireland wants similar. Some places are
testing for this...

10. State Owned “smart”
incentives:
1. Exemplar Network
2. Smartbay (smart water management)
3. Frequency Spectrum Playground
4. Environmental Sensor Web
5. Smart Power Grids
6. Communication Networks

11. Exemplar Network
• West Dublin test bed for super fast
broadband companies and research to try
new things
• http://www.siliconrepublic.com/video/v/
334-digital-21-the-exemplar/

12. Your Country Your Call
• Your Country Your Call winners:
I. Make Ireland a Global Media Hub (Neil Leyden) “a
Global Media Hub for the creation and distribution of
media... film, television content, music, games, mobile
content, news, books or whatever hybrid media
emerges.” (SEE ALSO IRELAND/WALES FIBRE
CABLE...)
II. Data Island Strategy: “By 2020, Ireland is the market
leader in Global Green Mega Data Centres powered
directly by our abundant wind and ocean renewable
energy sources.”

13. Find people involved in
the “Smart Economy”
• Your Country Your Call winners
• EU reps
• Minister Eamon Ryan (total geek!)
• Intune Networks (Exemplar)
• Other universities and businesses

14. Areas to look at
• content production and distribution
• data management, storage and processing
• information and content services
• cloud computing
• measurement, feedback and analysis systems in cities and high population
areas
• video, games and entertainment
• health
• privacy and security

15. Links:
• Digital Agenda: http://ec.europa.eu/information_society/newsroom/cf/itemdetail.cfm?item_id=5826
• European Digital Agenda: http://ec.europa.eu/information_society/digital-agenda/index_en.htm
• Make Ireland a Global Digital Hub: http://bit.ly/avO6iJ
• http://www.calico.ie/2009/02/manifesto-for-international-content.html
• Data Island Strategy: http://bit.ly/9NnL0R
• Exemplar Network: http://www.siliconrepublic.com/innovation/item/16994-irelands-next-big-thing
• Digital 21: http://www.digital21.ie/campaigns/item/16/digital-media/
• Independent article on Exemplar Network: http://bit.ly/9GySyF
• Smartbay: http://bit.ly/aW9aYx
• Ireland-Wales fibre cable: http://www.siliconrepublic.com/comms/item/14608-construction-begins-
on-15
• Silicon Republic: www.siliconrepublic.com
• Platform Ireland : http://platformireland.ie/