The document discusses Ireland's efforts to become a leader in digital media and a test bed for digital technologies. It outlines Ireland's plans to use EU-sponsored digital networks and infrastructure, develop test bed schemes locally, and attract overseas entrepreneurs from 2010-2020 as part of establishing a "smart economy." Specific initiatives discussed include the Exemplar Network test bed, Smartbay water management project, and winning proposals from the "Your Country Your Call" competition around making Ireland a global media hub and developing green data centers powered by renewable energy.