Digital marketing (DM) involves using digital channels like search engines, social media, mobile apps, and email to promote brands and services. DM offers benefits like reaching a large audience, allowing for instant communication, and being cost-effective. Common forms of DM include search engine optimization, social media marketing, pay-per-click advertising, cost per impression, affiliate marketing, and email marketing. Websites are collections of web pages written in HTML code to serve a purpose, and web browsers like Chrome and Mozilla display these pages in a human-readable format. Major search engines like Google, Bing, and Yahoo act as databases that index web content and return relevant results when users search with keywords.

2.  (what is dm)DM is also known as online marketing . It is a technique and tactics to
promote a brand, individual, or a services throught digital channels.
 (what are DC)Digital channels : Search Engine (tk find e.g. of search engine), Socal
Media , Mobile,E-mail Affiliate , etc.
 (Diff btw Trad. & DM and Benefits of DM) Reach is maximum, Instant
communication to your audience, Cost efficient, Easy to reach target audience , cost
efficient, Easy to reach target audience, Quick analysis (tk create 1 feb page and instar
account with same name.
 (Various Domain of DM) SEC, SMO, PPC, CPM, Affiliate, E-mail, E- commerce , SMM

3.  (What is Website) Website is a collection of various webpages. Webpages are the html
codes, written for a purpose.
 (What is webbrowser) it is a software program that convert html to human
understandable format. e.g. chrome, mozila
 (What is search engine) Huge Database of internet resources such as: webpage,
newspaper, image etc. user search smt by keyword and it return the related, Relevent
and similar information . e.g. Yahoo, Askme, Bing, Google, Altavista(tk type same
keyword all search engine and check diff.)
 (What is URL) Uniform Resource Locator. Also known as web address. It consist of
Protocol, Domain and Path.(tk find 2 website with same format)
 Domain Name and Hosting Definition and (sw).

4.  The first website was made in approx.1989 and it about 1991 SEO came in picture
because many website were formed of various niches and for easy of information
search Engine was made.
 There are various search engine but the vast audience is shifted to google for
searching. There are nearly 4.3 billion user of google.
 Various Google Algorithm are:Panda, Penguin, Hummingbird, Mobile, Rank Brain,
Medic, Bert, Core Update.
 Google Updates (sw)
 So We will read only Google.

5.  Crawling: Google downloads text, image and videos from pages it found on the
internet with automated program called crawlers. Cache:url (tk find 5 website with
info)
 Indexing: Google analyzes the text, image and video files on the page, and stores the
information in the Google index, which is a large database. Site:url (tk find 5 website
with inf.)
 Serving search results: when a user searches on Google, Google returns information
that’s relevant, related and similar to the user’s query.
 (sw)