Digital Marketing Vs. Marketing 2015 DigiPharm London
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Similar to Digital Marketing Vs. Marketing 2015 DigiPharm London
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Digital Marketing Vs. Marketing 2015 DigiPharm London
- 1. FACT Visual data is processed 60,000 times faster by the brain than text
- 2. Photo by ocean.flynn - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/89488115@N00 Created with Haiku Deck
- 3. Photo by kari_1981 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/11082242@N05 Created with Haiku Deck
- 4. Photo by shawncampbell - Creative Commons Attribution License https://www.flickr.com/photos/59077136@N00 Created with Haiku Deck
- 5. Photo by Juliana Coutinho - Creative Commons Attribution License https://www.flickr.com/photos/10217810@N05 Created with Haiku Deck
- 6. Photo by archer10 (Dennis) REPOSTING - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/22490717@N02 Created with Haiku Deck
- 7. Photo by Maryam Abdulghaffar مريمعبدالغفار - Creative Commons Attribution License https://www.flickr.com/photos/47910063@N06 Created with Haiku Deck
- 9. Photo by simpleinsomnia - Creative Commons Attribution License https://www.flickr.com/photos/95329455@N02 Created with Haiku Deck Marc Prensky, Digital natives, digital immigrants. NCB University Press, Vol. 9 No. 5, October 2001
- 10. Photo by j.reed - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/45383134@N00 Created with Haiku Deck Tommy Kok Annfeldt, pharmacist and marketer on a mission, 2015
- 11. A new breed of customers …
- 12. FACT When we add up all the online activities in the “average” day of a Digital Native it results in 27 hours!
- 13. Photo by Wesley Fryer - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/31442459@N00 Created with Haiku Deck
- 14. Photo by mrbill78636 - Creative Commons Attribution License https://www.flickr.com/photos/88611824@N00 Created with Haiku Deck
- 15. FACT 77% of buyers are more likely to buy from a company if its CEO uses social media. Yet, 36% of executives say their CEO either “does not care,” or “cares little” about the company's reputation on social media.
- 16. Photo by alpoma - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/12261901@N00 Created with Haiku Deck
- 17. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck
- 18. Photo by moirabot - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/18004443@N00 Created with Haiku Deck
Editor's Notes
- Marc Prensky is the author of Digital Game-Based Learning (McGraw-Hill 2001) and Founder and CEO of Games2Train. First used the term digital native in a paper on the struggles teachers had in teaching the “new” students. They weren't paying attention, and didn´t seem to care much about studying the way the proffers where used to. Even though we are not teachers, we have many similarities. I say…
- Last year (2014) was a tipping point, there are now more digital native Dr. than there are Dr. who are not digital native. Off cause many of our customers are the more experienced doctors who are not digital natives, but not for long. Last year, one of our top TL was a 32 year old physician. He was not even a finished with his specialty training. But he was already the “digital media” editor for one of the most important scientific journals within this specific therapeutic area (Mikkel Fode, Urology, American journal of urology) Many of the more experienced Dr. looked at him (an some other young Dr.), because he (they) could find data and new knowledge in a fast pace that none of them had ever could before.
- Digital natives are: native speakers of the digital language Grew up with videogames, internet, instant messaging, social medias, #, twitter handles Their brains are effectively wired in a different manner think and process information fundamentally different Parallel process and multitask prefer graphics before text Prefer reading in print! I will not go too much in depth with the three terms but briefly touch upon them in order to appreciate their differences - To understand why digital plans are dead, we must understand the three terms “digital native”, “digital settler” and “digital immigrant” The term digital native was coined and popularized by education consultant, Marc Prensky in his 2001 article entitled Digital Natives, Digital - Different kinds of experiences lead to different brain structures “digital native”, “digital generation”, “born digital” Born after 1980 The brains of Digital natives are wired differently than digital settlers or digital immigrants Digiatl natives prefer reading in print! According to Michael S. Rosenwald, Washington post (http://www.washingtonpost.com/local/why-digital-natives-prefer-reading-in-print-yes-you-read-that-right/2015/02/22/8596ca86-b871-11e4-9423-f3d0a1ec335c_story.html)
- … and who will invent tomorrows … ? Digital immigrants and digital natives could equally invent tomorrows business models, the question is who dares …