The document outlines various aspects of digital marketing, including its objectives, types, and strategies such as SEO, SEM, social media marketing, content marketing, and email marketing. It highlights the importance of building brand awareness, customer relationships, and utilizing digital technologies for marketing. Additionally, it discusses tools like CMS and messenger automation to enhance marketing efforts.

2. Become a Digital Marketer
Asif Ahmed Rakib
Digital Marketing & SEO Expert
asifahmedrakib@gmail.com

3. Agenda
● Marketing or Main Objectives of Marketing.
● Understanding of Digital Marketing.
● SEO & Website Better Ranking Factor.
● Understanding of Google AdWords (PPC) or SEM
● Paid Social Media Marketing (Facebook, Instagram
& Youtube)
● Social Media Optimization (SMO)
● Content Marketing & Inbound Marketing
● Email Marketing
● Affiliate Marketing
● Messenger Automation (Chatbot)

4. Marketing
The activity, set of institutions, and
processes for creating, communicating,
delivering, and exchanging offerings that
have value for customers, clients, partners,
and society at large"
Simply Marketing means selling of goods
and services to consumer and satisfying
their needs.

5. Objective of Marketing
● Build Brand Awareness
● Launch New Products or Services
● Target Potential Customers
● Creation Customer Relationships
● Customer Satisfaction
● Increase Sales
● Improve Internal Communications
● Increase Profit

6. Digital/ Internet Marketing
Digital marketing is the marketing of
products or services using digital
technologies, mainly on the Internet, but also
including mobile phones, display advertising,
and any other digital medium.
2 Type of Digital Marketing
● Online Marketing
● Offline Marketing

7. Type of Digital Marketing (Online)
● Search Engine Optimization (SEO)
● Search Engine Marketing (SEM) or PPC
(Google Ads)
● Social Media Marketing (SMM)
● Social Media Optimization (SMO)
● Content Marketing (Website or Blog)
● Email Marketing
● Affiliate Marketing
● Messenger Automation
Etc...

8. Type of Digital Marketing (Offline)
● Tv Advertising
● Radio Advertising
● SMS Marketing
● Sales Call
● Digital Billboard

9. Search Engine Optimization (SEO)
Search engine optimization is a methodology
of strategies, techniques and tactics used to
increase the amount of visitors to a website
by obtaining a high-ranking placement in the
search results page of a search engine
(SERP) — including Google, Bing, Yahoo and
other search engines.

10. SEO Ranking Factors
There are more than 200 signals these crawlers use to determine what a page is
about, but here’s a breakdown of what Google search engines look for:
● Secured Sites (HTTPS vs. HTTP)
● Websites that are Mobile-Friendly
● Webpage Content Quality
● Webpage Content Length
● Optimize for Click Thru Rate (CTR)
In the SERPS
● Page Speed
● Social Signals
● Quality Backlinks
● Optimized Images
● Domain age

11. Google Ads (PPC/ SEM)

12. Social Media Optimization
● Facebook
● Instagram
● YouTube
● LinkedIn
● Twitter
● Pinterest
● Quora (Q/A)
● Tumblr (Blog)
● Reddit (Q/A)
● Medium (Blog)

13. Facebook Campaign Planning (SMM)
Awareness Consideration Conversion
Campaign Funnel
Objective
Retargeting

14. Target Group (TG)
Geographic: (Depending on the Brand)
Age: (Depending on the Brand)
Gender: (Depending on the Brand)
Occupation: (Depending on the Brand)
Interests: (Depending on the Brand)
Behavior: (Depending on the Brand)

15. Facebook Ad Placement Type

16. Instagram Ads Type

17. Instagram Video Ads
Can share videos up to 60
seconds long in landscape or
square format and Stories video
ads can only be 1-15 seconds
long.

18. Content Marketing
Content marketing is a form of marketing
focused on creating, publishing, and
distributing content for a targeted audience
online.
Inbound marketing is a business methodology
that attracts customers by creating valuable
content and experiences tailored to them.
While outbound marketing interrupts your
audience with content they don't want, inbound
marketing forms connections they're looking for
and solves problems they already have.
Inbound Marketing

19. CMS & WordPress
CMS
A content management system manages the
creation and modification of digital content. It
typically supports multiple users in a collaborative
environment. CMS features vary widely.
Example:
Wordpress, Jhoomla, Magento (e-commerce)
WordPress
WordPress is a content management system
based on PHP and MySQL that is usually used with
the MySQL or MariaDB database servers but can
also use the SQLite database engine.

20. WordPress Interface

21. Email Marketing
Email marketing is important for building relationships with prospects, leads,
current customers, and even past customers because it gives you a chance
to speak directly to them, in their inbox, at a time that is convenient for them.

22. Affiliate Marketing
Affiliate marketing is a type of
performance-based marketing in
which a business rewards one or
more affiliates for each visitor or
customer brought by the
affiliate's own marketing efforts.

23. Messenger Automation Chatbot
Basically, a chatbot is a piece of
automated messaging software
that uses AI to converse with
people. Bots are programmed to
understand questions, provide
answers, and execute tasks.
From a customer's perspective,
they're a friendly and accessible
time-saver.

24. Any Question?