Downloaded 29 times
Uploaded byAgroByte LTD
Concepts of Digital Marketing
Digital marketing is about communicating with target audiences using digital platforms like social media, blogs, and mobile marketing. It has several key components - the audience, content, context/message, and the medium of the internet. Digital marketing can be segmented into search engine marketing and social media marketing. It is more affordable, effective, and easy than traditional marketing. Common digital marketing tactics include SEO, content creation, social media engagement, email marketing, and advertising on platforms like Google, Facebook, and YouTube.
More Related Content
Similar to Concepts of Digital Marketing
Concepts of Digital Marketing
- 1.
- 2.
- 3. Vice President SAU EntrepreneurshipDevelopment Club - Digital Marketing Accreditation from BASIS Institute of Training & Management & LinkedIn Learning - Search Engine Optimization Accreditation from LinkedIn Learning - Running one of the most visited Bengali Agricultural Content Platform, Greeniculture Ahmed Imran Halimi
- 4.
- 5.
- 6.
- 7. Marketing is allabout communicating right messages to the right people using right channel.
- 8.
- 9.
- 10.
- 11.
- 12.
- 13.
- 14.
- 15.
- 16.
- 17.
- 18.
- 19. Digital Marketing is allabout using Digital Platforms like social media, Blogs, mobile marketing to What is Digital Marketing?
- 20. 03 02 01 AFFORDABLE Less Expensive than traditional Marketing EFFECTIVE Moreeffective than traditional marketing. EASY It is easy to start, manage and monitoring. Digital Marketing & Digital Advertising
- 21.
- 22. Components of Digital Maketing • Audience • Content •Context • Medium
- 23. • Audience Audience meansthe real people who will either read your content, watch your video, or listen your audio.
- 24.
- 25. • Content Content is allabout that audiences consume.
- 26. • Context Context will definesubject or objective of content.
- 27.
- 28. Different types of content • Text • Audio •Video • Images
- 29. • Medium Internet is theright medium to reach your target audiences
- 30. “Our Blades arefu**ing Great!” -Dollar Shave Club YouTube Campaign • Case Study 7% of US share 200m sales in 5 years 3M YT Subs
- 31. 34% 20% 18% 12% 10% 6% ROI from differentchannel in $1 Investment Email - $38 Search - $22 Internet Display Advertising -$20 Social Media - $ 13 Mobile- $ 11 Catalogue - $7
- 32. Digital Marketing segmented in two parts •Search Engine Marketing • Social Media Marketing
- 33. Search engine marketing helptarget audience find what they are looking for • Search Engine Marketing
- 34. Social Media Marketing helpbrands engage the target audiences. • Social Media Marketing
- 35. 2414 2000 1600 1300 1000 500 330 330 310 300 0 500 10001500 2000 2500 3000 Facebook YouTube WhatsApp Messenger Instagram TikTok Reddit Twitter LinkedIn Pinterest Active users of top social platforms(Millions) Date: 20 October 2019
- 36. Getting started withDigital Marketing Objectives 1 Channels 2 Target Audience 3 Audit 4 Optimize 5 Define your marketing objective like branding, lead generation and sales. Identify Digital Marketing channels Define target audience and message Conduct Digital Marketing audit Optimize your Digital Marketing channels & assets
- 37. 4 POINTPOINT 3 POINT 2 POINT 1 SEO & AdWords More Trafficwith SEO, More visitors with GA Create Content Create content with blogs, video, Visuals SM, Email Marketing Create Social Media Profile, Integrate Email Marketing Promote Content Start Promotion using Social Media, blog & Email Objectives & Channel
- 38. SEO Foundations SEO: KeywordStrategy Advertising on Facebook Branding on LinkedIn Content Marketing YouTube Marketing Newsletters Email Marketing Google Analytics Online Marketing Google AdWords Mobile Marketing You need to learn these things
- 39.