This document provides details about an interior design business called Elegance Interior Designs. It discusses the types of interior design services offered, pricing structure, current market standing with 18% growth, and mode of operation working closely with customers. It explains why the business is pursuing digital marketing and using Instagram specifically to build awareness, growth, and engagement. The document also outlines target customers, keywords for search, and how Instagram's algorithm aims to keep users engaged.

1. Submitted by :
Kapil 738,
Bhanupriya 822,
Prince Pramanik 890,
Mohit Deshwal 899,
Priya Sharma 705
PROJECT

2. ABOUT
OUR BUSINESS
• ELEGANCE INTERIOR DESIGNS , as
the name suggests is an Interior
Design Business.
• Our business is currently dealing in :
Modular kitchens .
Lighting .
Basement remodeling .
Flooring .
Electric Work .
Civil Work .
False Ceiling .
Wall design & Painting.

3. PRICING
Our Business Pricing Strategy is in the
following way :
First of all , our Designers calculate
overall Price of the project inclusive of
products and services.
Based on the total house interior design
cost, they will charge around 6 % to 15%
as their Design fee.
This fee can be shoot up to 20% based
on the level of design and expertise
involved in particular project .

4. CURRENT MARKET STANDING
• From the past 2 years, we have seen a steady increase in our market
share.
• In future we are able to see many growth opportunities that will help
us to boost our market share
• With our management and employees suggestions, we are planning
to change the pricing and marketing strategies to enjoy the first
mover advantage….and will step forward with a goal to be a shining
star in interior designing world .
• currently there is a massive increase in market share of 18%

5. MODE OF
OPERATION
•As an Interior Designing
Business, our mode of
operation involves working
closely with our customers
/clients and give them best
results according to their
preference and vision.

6. WHY DIGITAL MARKETING ?
We decided to bring our interior designing
business on digital marketing because of the
following advantages of it :
oWe can interact with wider variety of
audience through digital marketing .
oScale our business further and also generate
more revenue .
oIt is efficient and fast for Brand Building.
oCost- effective promoting of business.
oEasy to measure business reach with the help
of different Analytical tools.

7. WHY INSTAGRAM FOR
ADVERTISING ?
Nowadays , INSTAGRAM is one of the widely used social media
platform of over 200 million + business profiles using Instagram
worldwide.
According to some sources , around 1.3 BILLION people use Instagram
daily.
So , the purpose of using Instagram as a social media platform for our
Business Marketing is to :
i. Drive brand awareness .
ii. Boost in business growth.
iii. Build and track audience engagement.

8. OUR LOGO
AND PUNCHLINE
Logo :
Punchline :
Transforming vision into Reality

9. • An interior decorating business most likely targets
FEMALES with an interest in home décor .
• Based on the style and types of service we are
offering , the target age and income level may vary.
• We are using certain criteria like :
 age ,
location,
gender ,
 income level ,
 education level,
 marital or famine status,
 occupation and ethnic background .
TARGET BUSINESS GENERATION

10. • An algorithm is a set of well-defined
instructions to solve a particular
problem. It takes a set of input(s) and
produces the desired output .
• Instagram describes it’s algorithm as a
“variety of algorithms, classifiers, and
processors, each with its own purpose .
• Instagram’s algorithms have one goal:
to make you stay on the app longer by
delivering content you’ll find relevant
and interesting.
INSTAGRAM
ALGORITHM

11. • ELEGANCE INTERIOR DESIGNS.
• INTERIOR DESIGNSERS IN NEW DELHI.
• HOME DESIGNER .
• EMINENT INTERIOR DESIGNER NEAR
LAKSHMINAGAR.
• SPACE MANAGER.
KEYWORDS FOR SEARCH