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25AUG202
3
:BY SANGAM KAMBOJ
Introduction
3
DIGITAL
MARKETING
Digital marketing is the modern way businesses and
individuals promote their products, services, or ideas
using digital channels.
4
.Core Components
of Digital Marketing
.Search Engine Optimization (SEO)
.Social Media Marketing
.Content Marketing
.Email Marketing
Search Engine Optimization (SEO) is a crucial
aspect of digital marketing that focuses on
enhancing a website's visibility on search
engines like Google, Bing, and Yahoo. By
optimizing various elements of a website,
businesses aim to rank higher in search
results, ultimately attracting more organic
(non-paid) traffic and potential customers.
5
Search Engine Optimization (SEO)
Social Media Marketing is a dynamic strategy
that leverages social platforms to build brand
awareness, engage with audiences, and drive
business growth. In today's digital landscape,
these platforms provide an invaluable
opportunity to connect with billions of users
worldwide.
6
Social Media
Marketing
Content Marketing is a strategic
approach that focuses on creating and
distributing valuable, relevant, and
consistent content to attract and
engage a target audience. It's about
providing value to potential customers
through informative, entertaining, or
educational content, ultimately driving
profitable actions. 7
Content Marketing
Email
Marketing
Email Marketing is a digital marketing
strategy that involves sending
targeted emails to a group of
individuals with the goal of nurturing
relationships, promoting products or
services, and driving desired actions.
It's a direct and personal way to
engage your audience and can yield
impressive results when executed
effectively.
25AUG
2023
9056415393 www.digitalaspirant.com

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Digital Marketing: Navigating the Online Landscape for Success

  • 2. Introduction 3 DIGITAL MARKETING Digital marketing is the modern way businesses and individuals promote their products, services, or ideas using digital channels.
  • 3. 4 .Core Components of Digital Marketing .Search Engine Optimization (SEO) .Social Media Marketing .Content Marketing .Email Marketing
  • 4. Search Engine Optimization (SEO) is a crucial aspect of digital marketing that focuses on enhancing a website's visibility on search engines like Google, Bing, and Yahoo. By optimizing various elements of a website, businesses aim to rank higher in search results, ultimately attracting more organic (non-paid) traffic and potential customers. 5 Search Engine Optimization (SEO)
  • 5. Social Media Marketing is a dynamic strategy that leverages social platforms to build brand awareness, engage with audiences, and drive business growth. In today's digital landscape, these platforms provide an invaluable opportunity to connect with billions of users worldwide. 6 Social Media Marketing
  • 6. Content Marketing is a strategic approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. It's about providing value to potential customers through informative, entertaining, or educational content, ultimately driving profitable actions. 7 Content Marketing
  • 7. Email Marketing Email Marketing is a digital marketing strategy that involves sending targeted emails to a group of individuals with the goal of nurturing relationships, promoting products or services, and driving desired actions. It's a direct and personal way to engage your audience and can yield impressive results when executed effectively.