![Who Am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],October 21, 2010 Inapub.co.uk](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Digital marketing for Pubs - Freehouse 500
- 1. Digital Marketing Robin Brattel Founding CEO Inapub.co.uk October 21, 2010 Inapub.co.uk
- 3. What is Digital Marketing Communicating with your customers through the web, mobile and email October 21, 2010 Inapub.co.uk
- 4. Like your blackboard October 21, 2010 Inapub.co.uk
- 5. Or your printed leaflet October 21, 2010 Inapub.co.uk
- 6. Online October 21, 2010 Inapub.co.uk
- 7. In email October 21, 2010 Inapub.co.uk
- 8. On the mobile October 21, 2010 Inapub.co.uk
- 9. Where are your customers? They’re using the web and their mobile to find out what’s happening around them and sharing that information with their friends. October 21, 2010 Inapub.co.uk
- 11. On sites like October 21, 2010 Inapub.co.uk
- 12. And using October 21, 2010 Inapub.co.uk
- 13. Why should you It’s a simple low cost way to tell your customers about your events, a new beer, daily specials and promotions October 21, 2010 Inapub.co.uk
- 17. How to do it Here are 10 top tips of things to do October 21, 2010 Inapub.co.uk
- 18. Tip 1: Write down it down Form a plan – you know your offer - now plan how you want to develop that online! October 21, 2010 Inapub.co.uk
- 19. Tip 2: Your website? It may not be worthwhile investing lots on this now – but you should probably have one! October 21, 2010 Inapub.co.uk
- 20. Tip 3 – Join FB/Twitter October 21, 2010 Inapub.co.uk
- 21. Tip 4 – Join Inapub October 21, 2010 Inapub.co.uk
- 22. Tip 5 - Little and often 5-10 minutes a day, that’s all. Regularly update what you have and what you offer – we’re all information hungry! October 21, 2010 Inapub.co.uk
- 23. Tip 6 – Promote October 21, 2010 Inapub.co.uk Advertise your online presence in your pub using posters/blackboards
- 24. Tip 7 – Get email addresses October 21, 2010 Inapub.co.uk Ask for your customers email addresses so you can send them updates and offers.
- 25. Tip 8 – Run a draw Hold a monthly draw to get your customers email addresses and keep people coming back. October 21, 2010 Inapub.co.uk
- 26. Tip 9 – But be careful I’ve seen several pub owners send an email containing all their customers email addresses – you don’t want to lose customers by doing that! October 21, 2010 Inapub.co.uk
- 27. Tip 10 – Be cautious People can say very nasty things online – try to be calm and not bite back. October 21, 2010 Inapub.co.uk