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2. INTRODUCTION TO DIGITAL
MARKETING
Digital marketing, also called online marketing, is the promotion of brands to connect with
customers using the internet and other forms of digital communication. This includes not only
email, social media, and web-based advertising, but also text and multimedia messages as a
marketing channel.
3. Types Of Digital Marketing:
Search Engine Optimization (SEO) ...
Pay-per-Click (PPC) ...
Social Media Marketing. ...
Content Marketing. ...
Email Marketing. ...
Mobile Marketing. ...
Marketing Analytics. ...
Affiliate Marketing.