The document provides a 10 step guide for developing digital dialogue and engagement through digital marketing. It recommends preparing the ground by choosing audiences and channels, showing your best side and sharing your story. It then advises starting engagement by being visible, findable, integrating and being interesting. It suggests growing and influencing by increasing reach, being valuable, fast and clever, using video. It proposes monitoring and responding using tools, responding to keywords, being where conversations happen, initiating dialogue and being accessible. It recommends entering the conversation by not fearing audiences, engaging in relationships, being open and talking one-on-one. It suggests getting feedback, developing through feedback, testing and verifying, engaging and rewarding. It advises multiplying by increasing

1. DIGITAL
DIALOGUE
1 0 Z A S A D D O B R E G O D I A L O G U
W D I G I T A L M A R K E T I N G U
Dominika Nawrocka

2. PRZYGOTUJ GRUNT
* W Y B I E R Z O D B I O R C Ó W
* W Y B I E R Z K A N A Ł Y
* P O K A Ż S I Ę Z D O B R E J S T R O N Y
* O P O W I E D Z H I S T O R I Ę
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3. WYSTARTUJ
* B Ą D Ź W I D O C Z N Y
* D A J S I Ę Z N A L E Ź Ć
* Z I N T E G R U J S I Ę
* B Ą D Ź I N T E R E S U J Ą C Y
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4. ROZWIJAJ I WPŁYWAJ
* Z W I Ę K S Z A J Z A S I Ę G
* B Ą D Ź W A R T O Ś C I O W Y
* B Ą D Ź S Z Y B K I I S P R Y T N Y
* V I D E O
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5. MONITORUJ I REAGUJ
* U Ż Y W A J N A R Z Ę D Z I
* R E A G U J N A S Ł O W A K L U C Z E
* B Ą D Ź T A M , G D Z I E D U Ż O S I Ę D Z I E J E
* I N I C J U J D I A L O G
* B Ą D Ź D O S T Ę P N Y
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6. WEJDŹ DO RZEKI
* N I E B Ó J S I Ę O D B I O R C Ó W
* W E J D Ź W R E L A C J Ę
* B Ą D Ź O T W A R T Y
* R O Z M A W I A J 1 T O 1
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7. FEEDBACK
* C Z E R P O D I N N Y C H
* R O Z W I J A J S I Ę D Z I Ę K I F E E D B A C K O W I
* T E S T U J I W E R Y F I K U J
* A N G A Ż U J I N A G R A D Z A J
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8. MULTIPLIKUJ
* P O M N A Ż A J P U N K T Y S T Y K U
* T W Ó R Z K O L A B O R A C J E
* P O M A G A J I P R Z Y J M U J P O M O C
* R O Z W I J A J S I Ę D Z I Ę K I D Ź W I G N I
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9. INTEGRUJ
* L I N K I , K E Y W O R D Y , G U Z I K I
* G R O M A D Ź E M A I L E
* B Ą D Ź G O Ś C I E M U I N N Y C H
* D Z I E L S I Ę T R E Ś C I Ą
* K R Z Y Ż U J C O N T E N T
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10. ROZWIJAJ
* U Ż Y W A J T E C H N O L O G I I
* Z D O B Y W A J N O W Y C H W Y Z N A W C Ó W
* D A J S I Ę L U B I Ć
* B Ą D Ź W Y R A Z I S T Y
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11. NIE PRZESTAWAJ
* N I G D Y N I E K O Ń C Z D I A L O G U
* N I E Z N I K A J I N I E P O R Z U C A J
* W Z Y W A J D O D Z I A Ł A N I A
( C A L L T O A C T I O N )
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12. PO DORADZTWO
D O M I N I K A @ F A T R O I . C O M
N A P I S Z