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Digital analytics: Tableau (Lecture 6)

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Joni Salminen
Joni Salminen

Digital analytics lecture at Aalto University, ITP program (DIE3 Web and mobile analytics). Summer 2015, Dr. Joni Salminen Contact: joolsa@utu.fi

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Information Technology Program Aalto University, 2015 Dr. Joni Salminen joolsa@utu.fi, tel. +358 44 06 36 468 DIGITAL ANALYTICS 1
TABLEAU ♥ 1
TABLEAU ♥ 2
Let’s watch a video http://www.tableau.com/learn/tutorials/on- demand/tableau-interface 3
Now, let’s see how it works… 1. Open Tableau 2. Open exercise 1. 3. Follow the instructions! 4
Versatility of Tableau • Facebook + Tableau • GA + Tableau • MySQL + Tableau • Any data goes in! 5
There are two types of graphs a. static = user cannot manipulate parameters to change how and what data is shown b. interactive = user can do that • which one is better? • The interactive is always better when possible. Use e.g. Shiny or Tableau to build one. • here’s an example: https://www.youtube.com/watch?v=8Z4xTfgkkF4 6
Other tools • plot.ly • shiny (yes, I absolutely love the idea behind it) • infogr.am 7

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Digital analytics: Tableau (Lecture 6)

  • 1. Information Technology Program Aalto University, 2015 Dr. Joni Salminen joolsa@utu.fi, tel. +358 44 06 36 468 DIGITAL ANALYTICS 1
  • 4. Let’s watch a video http://www.tableau.com/learn/tutorials/on- demand/tableau-interface 3
  • 5. Now, let’s see how it works… 1. Open Tableau 2. Open exercise 1. 3. Follow the instructions! 4
  • 6. Versatility of Tableau • Facebook + Tableau • GA + Tableau • MySQL + Tableau • Any data goes in! 5
  • 7. There are two types of graphs a. static = user cannot manipulate parameters to change how and what data is shown b. interactive = user can do that • which one is better? • The interactive is always better when possible. Use e.g. Shiny or Tableau to build one. • here’s an example: https://www.youtube.com/watch?v=8Z4xTfgkkF4 6
  • 8. Other tools • plot.ly • shiny (yes, I absolutely love the idea behind it) • infogr.am 7