All the data, statistics, and trends you need to make sense of digital in Ireland in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Ireland, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Facebook Messenger Stats for Q3 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in July 2022, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022: Essential Twitter Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Twitter adoption and use around the world in January 2022, including the number of Twitter users by country, and insights into Twitter’s audience demographics (i.e. Twitter users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Belgium (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Belgium in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Belgium, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Ukraine (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Ukraine in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Ukraine, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Poland (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Poland in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Poland, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 July Global Statshot Report v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile, social media, and ecommerce in July 2021. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2022 Barbados (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Barbados in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Barbados, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Croatia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Croatia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Croatia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Facebook Messenger Stats for Q3 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in July 2022, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022: Essential Twitter Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Twitter adoption and use around the world in January 2022, including the number of Twitter users by country, and insights into Twitter’s audience demographics (i.e. Twitter users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Belgium (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Belgium in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Belgium, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Ukraine (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Ukraine in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Ukraine, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Poland (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Poland in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Poland, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 July Global Statshot Report v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile, social media, and ecommerce in July 2021. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2022 Barbados (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Barbados in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Barbados, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Croatia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Croatia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Croatia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Facebook Stats for Q1 2022 v01DataReportal
Facebook adoption and use data for Q1 2022 is presented, including global and regional user numbers and demographics. Key findings are:
- Facebook had 2.912 billion monthly active users as of Q1 2022, up 115 million (4.1%) year-over-year.
- The potential advertising audience on Facebook is 2.11 billion people or 26.7% of the global population.
- By age, 13-17 year olds comprise the largest portion of Facebook's advertising audience at 13.3% of the total.
Digital 2023 Qatar (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Qatar in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Qatar, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Snapchat Stats for Q3 2022 v01DataReportal
This presentation contains DataReportal’s update on Snapchat adoption and use around the world in July 2022, including the number of Snapchat users by country, and insights into Snapchat’s audience demographics (i.e. Snapchat users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2021 South Korea (January 2021) v01DataReportal
This document provides important notes about changes to data sources and calculations in the Digital 2021 reports. It notes that internet user numbers no longer include data from social media platforms, and as a result may appear lower than previous reports. Social media user numbers also may not represent unique individuals. The report urges readers to check the footnotes and data sources section for details on changes to various metrics.
Digital 2021 Costa Rica (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Costa Rica in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Costa Rica, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Hong Kong (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Hong Kong in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Hong Kong, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Nicaragua (February 2022) v01DataReportal
The document provides an overview of digital adoption and connectivity in Nicaragua based on latest available data:
- Nicaragua has a total population of 6.74 million as of 2022, up 1.2% year-over-year. It has 8.21 million mobile connections, 2.98 million internet users, and 3.80 million active social media users.
- All measured metrics saw annual growth in the range of 4-9% for mobile connections, internet users, and social media users between 2021-2022.
- Nicaragua's urbanization rate of 59.6% is lower than its mobile and internet penetration rates of over 100% and 45% respectively, indicating connectivity extends beyond urban areas
Digital 2022 United Kingdom (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Kingdom in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Kingdom, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Pinterest Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Pinterest adoption and use around the world in January 2022, including the number of Pinterest users by country, and insights into Pinterest’s audience demographics (i.e. Pinterest users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2021 April Global Statshot Report v01DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile, social media, and ecommerce in April 2021. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2023 Ireland (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Ireland in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Ireland, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Zimbabwe (February 2022) v01DataReportal
The document provides an overview of digital adoption and connectivity in Zimbabwe in 2022. Key metrics included:
- Total population of 15.21 million, up 1.6% year-over-year.
- 13.64 million mobile connections, up 3.4% year-over-year.
- 4.65 million internet users, up 6.0% year-over-year.
- 1.55 million active social media users, up 19.2% year-over-year.
The document contains statistics on digital trends in Zimbabwe and provides year-over-year changes in key metrics.
Digital 2023 Poland (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Poland in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Poland, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Thailand (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Thailand in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Thailand, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Spain (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in Spain in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Spain, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Instagram Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Instagram adoption and use around the world in January 2022, including the number of Instagram users by country, and insights into Instagram’s audience demographics (i.e. Instagram users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Qatar (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Qatar in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Qatar, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Reunion (February 2022) v01DataReportal
The document provides an overview and analysis of global digital trends in 2022, including key metrics on population, internet users, mobile connections, and social media users. It features data on adoption rates and growth at the global, regional, and country level for Réunion. The data shows that while Réunion has near universal mobile connectivity and high urbanization, internet usage and active social media users have seen significant yearly growth but have not yet reached 70% of the population.
Digital 2022: Essential YouTube Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on YouTube adoption and use around the world in January 2022, including the number of YouTube users by country, and insights into YouTube’s audience demographics (i.e. YouTube users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2023 April Global Statshot Report v01 (April 2023)DataReportal
All the stats, data, and trends you need to understand how the world uses the internet, social media, mobile devices, and ecommerce in April 2023. For more reports in this series, and our in-depth analysis of the trends in this report, please visit https://datareportal.com/
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2022: Essential Facebook Stats for Q1 2022 v01DataReportal
Facebook adoption and use data for Q1 2022 is presented, including global and regional user numbers and demographics. Key findings are:
- Facebook had 2.912 billion monthly active users as of Q1 2022, up 115 million (4.1%) year-over-year.
- The potential advertising audience on Facebook is 2.11 billion people or 26.7% of the global population.
- By age, 13-17 year olds comprise the largest portion of Facebook's advertising audience at 13.3% of the total.
Digital 2023 Qatar (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Qatar in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Qatar, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Snapchat Stats for Q3 2022 v01DataReportal
This presentation contains DataReportal’s update on Snapchat adoption and use around the world in July 2022, including the number of Snapchat users by country, and insights into Snapchat’s audience demographics (i.e. Snapchat users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2021 South Korea (January 2021) v01DataReportal
This document provides important notes about changes to data sources and calculations in the Digital 2021 reports. It notes that internet user numbers no longer include data from social media platforms, and as a result may appear lower than previous reports. Social media user numbers also may not represent unique individuals. The report urges readers to check the footnotes and data sources section for details on changes to various metrics.
Digital 2021 Costa Rica (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Costa Rica in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Costa Rica, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Hong Kong (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Hong Kong in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Hong Kong, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Nicaragua (February 2022) v01DataReportal
The document provides an overview of digital adoption and connectivity in Nicaragua based on latest available data:
- Nicaragua has a total population of 6.74 million as of 2022, up 1.2% year-over-year. It has 8.21 million mobile connections, 2.98 million internet users, and 3.80 million active social media users.
- All measured metrics saw annual growth in the range of 4-9% for mobile connections, internet users, and social media users between 2021-2022.
- Nicaragua's urbanization rate of 59.6% is lower than its mobile and internet penetration rates of over 100% and 45% respectively, indicating connectivity extends beyond urban areas
Digital 2022 United Kingdom (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Kingdom in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Kingdom, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Pinterest Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Pinterest adoption and use around the world in January 2022, including the number of Pinterest users by country, and insights into Pinterest’s audience demographics (i.e. Pinterest users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2021 April Global Statshot Report v01DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile, social media, and ecommerce in April 2021. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2023 Ireland (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Ireland in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Ireland, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Zimbabwe (February 2022) v01DataReportal
The document provides an overview of digital adoption and connectivity in Zimbabwe in 2022. Key metrics included:
- Total population of 15.21 million, up 1.6% year-over-year.
- 13.64 million mobile connections, up 3.4% year-over-year.
- 4.65 million internet users, up 6.0% year-over-year.
- 1.55 million active social media users, up 19.2% year-over-year.
The document contains statistics on digital trends in Zimbabwe and provides year-over-year changes in key metrics.
Digital 2023 Poland (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Poland in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Poland, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Thailand (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Thailand in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Thailand, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Spain (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in Spain in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Spain, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Instagram Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Instagram adoption and use around the world in January 2022, including the number of Instagram users by country, and insights into Instagram’s audience demographics (i.e. Instagram users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Qatar (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Qatar in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Qatar, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Reunion (February 2022) v01DataReportal
The document provides an overview and analysis of global digital trends in 2022, including key metrics on population, internet users, mobile connections, and social media users. It features data on adoption rates and growth at the global, regional, and country level for Réunion. The data shows that while Réunion has near universal mobile connectivity and high urbanization, internet usage and active social media users have seen significant yearly growth but have not yet reached 70% of the population.
Digital 2022: Essential YouTube Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on YouTube adoption and use around the world in January 2022, including the number of YouTube users by country, and insights into YouTube’s audience demographics (i.e. YouTube users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2023 April Global Statshot Report v01 (April 2023)DataReportal
All the stats, data, and trends you need to understand how the world uses the internet, social media, mobile devices, and ecommerce in April 2023. For more reports in this series, and our in-depth analysis of the trends in this report, please visit https://datareportal.com/
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2023 Libya (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Libya in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Libya, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Zimbabwe (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Zimbabwe in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Zimbabwe, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Zambia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Zambia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Zambia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Western Sahara (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Western Sahara in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Western Sahara, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Wallis and Futuna (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Wallis and Futuna in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Wallis and Futuna, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Vanuatu (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vanuatu in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vanuatu, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 United States Virgin Islands (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United States Virgin Islands in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United States Virgin Islands, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Tuvalu (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tuvalu in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tuvalu, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Turks and Caicos Islands (February 2023) v01DataReportal
The document provides an overview of connected behaviors and digital adoption around the world in 2023. Some key highlights include:
- There are now over 8 billion cellular connections globally, with year-over-year growth of 0.8%. Internet users reached 4.76 billion, growing 3.0% year-over-year.
- Active social media use grew to 5.16 billion, an increase of 1.9% compared to the previous year. However, social media user figures may overestimate unique individuals.
- Internet penetration varies significantly between regions, from over 97% in Northern Europe to under 30% in Central Asia and Eastern Africa.
- China accounts for the largest share of global internet
Digital 2023 Turkmenistan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkmenistan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkmenistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Trinidad and Tobago (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Trinidad and Tobago in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Trinidad and Tobago, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Tonga (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tonga in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tonga, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Togo in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Togo, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Timor-Leste (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Timor-Leste in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Timor-Leste, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Tajikistan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tajikistan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tajikistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Suriname (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Suriname in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Suriname, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 South Sudan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in South Sudan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in South Sudan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Somalia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Somalia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Somalia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Securing BGP: Operational Strategies and Best Practices for Network Defenders...APNIC
Md. Zobair Khan,
Network Analyst and Technical Trainer at APNIC, presented 'Securing BGP: Operational Strategies and Best Practices for Network Defenders' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...APNIC
Adli Wahid, Senior Internet Security Specialist at APNIC, delivered a presentation titled 'Honeypots Unveiled: Proactive Defense Tactics for Cyber Security' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Decentralized Justice in Gaming and EsportsFederico Ast
Discover how Kleros is transforming the landscape of dispute resolution in the gaming and eSports industry through the power of decentralized justice.
This presentation, delivered by Federico Ast, CEO of Kleros, explores the innovative application of blockchain technology, crowdsourcing, and incentivized mechanisms to create fair and efficient arbitration processes.
Key Highlights:
- Introduction to Decentralized Justice: Learn about the foundational principles of Kleros and how it combines blockchain with crowdsourcing to develop a novel justice system.
- Challenges in Traditional Arbitration: Understand the limitations of conventional arbitration methods, such as high costs and long resolution times, particularly for small claims in the gaming sector.
- How Kleros Works: A step-by-step guide on the functioning of Kleros, from the initiation of a smart contract to the final decision by a jury of peers.
- Case Studies in eSports: Explore real-world scenarios where Kleros has been applied to resolve disputes in eSports, including issues like cheating, governance, player behavior, and contractual disagreements.
- Practical Implementation: Detailed walkthroughs of how disputes are handled in eSports tournaments, emphasizing speed, cost-efficiency, and fairness.
- Enhanced Transparency: The role of blockchain in providing an immutable and transparent record of proceedings, ensuring trust in the resolution process.
- Future Prospects: The potential expansion of decentralized justice mechanisms across various sectors within the gaming industry.
For more information, visit kleros.io or follow Federico Ast and Kleros on social media:
• Twitter: @federicoast
• Twitter: @kleros_io
5. !
The findings published in this report use the latest data available at the time of production. This may include revised figures
for historical data points that were not available when we published previous reports in the Global Digital Reports series.
From time to time, we may also change the data sources that we use to inform specific data points, and we may also change
how we calculate certain values. Similarly, our data partners may change the ways in which they source, calculate, or report
the data that they share with us. As a result, findings published in this report may not correlate with findings published
in our previous reports, especially where such findings represent change over time (e.g. annual growth). Where we report
figures for change over time, such figures will use the latest available data, so we recommend using the values published
in this report, rather than trying to recalculate such values using data from previous reports. Wherever we’re aware of the
potential for historical mismatches, we’ve included a note on comparability in the footnotes of each relevant slide. Please
read these advisories carefully to understand how data sources or calculations have changed since previous reports, and
beware of making any comparisons with historical data. In addition to changes in data sources and calculations, please
note that social media user numbers may not represent unique individuals. This is because some people may manage
multiple social media accounts, and because some social media accounts may represent ‘non-human’ entities (e.g. businesses,
animals, bands, etc.). As a result, the figures we publish for social media users may exceed the figures we publish for total
population or for internet users. This may seem counter-intuitive, but such differences do not represent mistakes. For more
information, please read our notes on data variance, mismatches, and curiosities: https://datareportal.com/notes-on-data.
IMPORTANT NOTES ON COMPARING DATA
7. 7
7.91 8.28 4.95 4.62
BILLION BILLION BILLION BILLION
+1.0% +2.9% +4.0% +10.1%
57.0% 104.6% 62.5% 58.4%
TOTAL
POPULATION
MOBILE
CONNECTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
URBANISATION TOTAL vs. POPULATION TOTAL vs. POPULATION TOTAL vs. POPULATION
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES.
GLOBAL OVERVIEW
GLOBAL OVERVIEW
OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES AT A WORLDWIDE LEVEL
GLOBAL DIGITAL HEADLINES
FEB
2022
13. ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT
THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
GLOBAL OVERVIEW REPORT
DIGITAL 2022
CLICK HERE TO READ OUR DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT, WITH
ESSENTIAL STATS FOR DIGITAL ADOPTION
IN EVERY COUNTRY AROUND THE WORLD
CLICK HERE TO READ OUR FLAGSHIP DIGITAL
2022 GLOBAL OVERVIEW REPORT, PACKED
WITH ALL THE NUMBERS YOU NEED TO MAKE
SENSE OF THE CURRENT STATE OF DIGITAL
EXPLORE OUR COMPLETE COLLECTION OF DIGITAL 2022 GLOBAL DATA
16. 16
5.00 4.89 4.95 3.95
MILLION MILLION MILLION MILLION
64.2% 97.8% 99.0% 79.0%
URBANISATION vs. POPULATION vs. POPULATION vs. POPULATION
TOTAL
POPULATION
CELLULAR MOBILE
CONNECTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES.
IRELAND
OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES
ESSENTIAL DIGITAL HEADLINES
FEB
2022
17. 17
+0.8% +0.4% +8.5% +4.2%
+41 THOUSAND +22 THOUSAND +388 THOUSAND +160 THOUSAND
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
TOTAL
POPULATION
CELLULAR MOBILE
CONNECTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT
ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES.
IRELAND
CHANGE IN THE USE OF CONNECTED DEVICES AND SERVICES OVER TIME
DIGITAL GROWTH
FEB
2022
18. 18
64.2% 72.6 99.0% 99.0% 99.0%
5.00 50.3% 49.7% +0.8% 39.0
MILLION +41 THOUSAND
URBAN
POPULATION
POPULATION DENSITY
(PEOPLE PER KM2
)
OVERALL LITERACY
(ADULTS AGED 15+)
FEMALE LITERACY
(ADULTS AGED 15+)
MALE LITERACY
(ADULTS AGED 15+)
TOTAL
POPULATION
FEMALE
POPULATION
MALE
POPULATION
YEAR-ON-YEAR CHANGE
IN TOTAL POPULATION
MEDIAN AGE OF
THE POPULATION
SOURCES: UNITED NATIONS; LOCAL GOVERNMENT AUTHORITIES; WORLD BANK; UNESCO; CIA WORLD FACTBOOK; OUR WORLD IN DATA; INDEXMUNDI; KNOEMA.
IRELAND
DEMOGRAPHICS AND OTHER KEY INDICATORS
POPULATION ESSENTIALS
FEB
2022
19. 19
4.60 M 4.61 M 4.62 M 4.64 M 4.67 M 4.72 M 4.79 M 4.85 M 4.91 M 4.96 M 5.00 M
+0.3% +0.2% +0.4% +0.7% +1.1% +1.3% +1.4% +1.2% +1.0% +0.8%
JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; LOCAL GOVERNMENT AUTHORITIES; KEPIOS ANALYSIS. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, “K” DENOTES THOUSANDS
(E.G. “123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000), AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS.
COMPARABILITY: SOURCE CHANGES AND BASE REVISIONS. FIGURES MAY NOT CORRELATE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS.
IRELAND
TOTAL POPULATION AND YEAR-ON-YEAR CHANGE
POPULATION OVER TIME
FEB
2022
DATAREPORTAL
20. 20
11.5% 15.1% 14.3% 11.1% 15.2%
5.00 5.9% 11.3% 7.0% 8.5%
MILLION
65+
55-64
45-54
35-44
25-34
18-24
13-17
5-12
0-4
POPULATION
AGED 25-34
POPULATION
AGED 35-44
POPULATION
AGED 45-54
POPULATION
AGED 55-64
POPULATION
AGED 65+
TOTAL
POPULATION
POPULATION
AGED 0-4
POPULATION
AGED 5-12
POPULATION
AGED 13-17
POPULATION
AGED 18-24
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; LOCAL GOVERNMENT AUTHORITIES.
IRELAND
SHARE OF THE TOTAL POPULATION BY AGE GROUP
POPULATION BY AGE
FEB
2022
21. 21
32.6% 39.0% 29.9% 22.4% 3.5%
-9.2% (-330 BPS) +36.4% (+1,040 BPS) +25.1% (+600 BPS) +42.7% (+670 BPS) -23.9% (-110 BPS)
96.0% 95.4% 4.8% 77.4% 50.1%
-0.4% (-40 BPS) -0.5% (-50 BPS) -7.7% (-40 BPS) -5.8% (-480 BPS) +3.1% (+150 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
GAMES
CONSOLE
SMART WATCH OR
SMART WRISTBAND
TV STREAMING
DEVICE
SMART HOME
DEVICE
VIRTUAL REALITY
DEVICE
ANY KIND OF
MOBILE PHONE
SMART
PHONE
FEATURE
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
NOTE: PERCENTAGE CHANGE VALUES REFLECT RELATIVE CHANGE. “BPS” VALUES SHOW THE CHANGE IN BASIS POINTS, AND REFLECT ABSOLUTE CHANGE.
IRELAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN EACH KIND OF DEVICE
DEVICE OWNERSHIP
FEB
2022
22. 22
1H 28M 1H 24M 0H 53M 0H 55M
+6.0% (+5 MINS) +18.3% (+13 MINS) +43.2% (+16 MINS) +14.6% (+7 MINS)
6H 30M 3H 21M 1H 59M 1H 21M
[UNCHANGED] [UNCHANGED] +3.5% (+4 MINS) +22.7% (+15 MINS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
TIME SPENT LISTENING TO
MUSIC STREAMING SERVICES
TIME SPENT LISTENING
TO BROADCAST RADIO
TIME SPENT LISTENING
TO PODCASTS
TIME SPENT USING
A GAMES CONSOLE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
TIME SPENT USING
THE INTERNET
TIME SPENT WATCHING TELEVISION
(BROADCAST AND STREAMING)
TIME SPENT USING
SOCIAL MEDIA
TIME SPENT READING PRESS MEDIA
(ONLINE AND PHYSICAL PRINT)
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: CONSUMPTION OF DIFFERENT MEDIA
MAY OCCUR CONCURRENTLY. TELEVISION INCLUDES BOTH LINEAR (BROADCAST AND CABLE) TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. PRESS INCLUDES
BOTH ONLINE AND PHYSICAL PRINT MEDIA. BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO.
IRELAND
THE AVERAGE AMOUNT OF TIME EACH DAY THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES
DAILY TIME SPENT WITH MEDIA
FEB
2022
24. 24
4.95 99.0% +8.5% 6H 30M 90.9%
MILLION +388 THOUSAND [UNCHANGED]
TOTAL
INTERNET
USERS
INTERNET USERS AS
A PERCENTAGE OF
TOTAL POPULATION
YEAR-ON-YEAR CHANGE
IN THE NUMBER OF
INTERNET USERS
AVERAGE DAILY TIME SPENT
USING THE INTERNET BY
EACH INTERNET USER
PERCENTAGE OF USERS
ACCESSING THE INTERNET
VIA MOBILE PHONES
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. TIME SPENT AND MOBILE SHARE DATA
FROM GWI (Q3 2021), BASED ON A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR MORE DETAILS. NOTES: “YOY” FIGURES SHOW YEAR-ON-YEAR GROWTH. FOR CHANGE IN TIME,
“H” DENOTES HOURS AND “M” DENOTES MINUTES. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT ACTUAL
TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES.
IRELAND
ESSENTIAL INDICATORS OF INTERNET ADOPTION AND USE
OVERVIEW OF INTERNET USE
FEB
2022
25. 25
3.54 M 3.64 M 3.70 M
3.87 M 3.90 M 4.02 M 4.03 M
4.22 M
4.47 M 4.56 M
4.95 M
+2.9% +1.5% +4.8% +0.7% +2.9% +0.2% +4.8% +5.9% +2.1% +8.5%
JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES
ABOVE BARS, “K” DENOTES THOUSANDS (E.G. “123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000), AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS
PRESENT, VALUES ARE SHOWN AS IS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH AFTER 2020 MAY UNDER-REPRESENT ACTUAL
TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES. FIGURES MAY NOT MATCH OR CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
IRELAND
INTERNET USERS OVER TIME
NUMBER OF INTERNET USERS AND YEAR-ON-YEAR CHANGE
FEB
2022
DATAREPORTAL
26. 26
4.60 4.60 4.45
MILLION MILLION MILLION
92.0% 92.0% 89.0%
vs. POPULATION vs. POPULATION vs. POPULATION
INTERNET USERS:
ITU
INTERNET USERS:
CIA WORLD FACTBOOK
INTERNET USERS:
INTERNETWORLDSTATS
SOURCES: AS STATED ABOVE EACH ICON. NOTES: WHERE SOURCES PUBLISH INTERNET ADOPTION AS A PERCENTAGE (I.E. PENETRATION), WE COMPARE THE LATEST PUBLISHED ADOPTION RATES IN EACH
COUNTRY TO OUR LATEST FIGURES FOR POPULATION TO DERIVE ABSOLUTE USER NUMBERS. WHERE SOURCES PUBLISH ABSOLUTE USER NUMBERS, WE COMPARE THESE ABSOLUTE USER FIGURES TO OUR LATEST
FIGURES FOR POPULATION TO DERIVE VALUES FOR “vs. POPULATION”. COMPARABILITY: POTENTIAL MISMATCHES. INTERNET USER FIGURES QUOTED ELSEWHERE IN THIS REPORT USE DATA FROM MULTIPLE
SOURCES, INCLUDING SOURCES NOT FEATURED ON THIS SLIDE.
IRELAND
INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES
INTERNET USER PERSPECTIVES
FEB
2022
27. 27
6H 30M 3H 05M 3H 26M 47.3%
DAILY TIME SPENT USING THE
INTERNET ACROSS ALL DEVICES
TIME SPENT USING THE
INTERNET ON MOBILE PHONES
TIME SPENT USING THE INTERNET
ON COMPUTERS AND TABLETS
MOBILE’S SHARE OF TOTAL
DAILY INTERNET TIME
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
IRELAND
AMOUNT OF TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY
DAILY TIME SPENT USING THE INTERNET
FEB
2022
28. 28
76.0%
66.5%
66.3%
61.3%
55.9%
54.2%
54.0%
52.5%
48.9%
47.7%
44.1%
41.6%
41.1%
25.0%
24.2%
FINDING INFORMATION
RESEARCHING HOW TO DO THINGS
STAYING IN TOUCH WITH FRIENDS AND FAMILY
FOLLOWING NEWS AND CURRENT EVENTS
WATCHING VIDEOS, TV SHOWS, AND MOVIES
FINDING NEW IDEAS AND INSPIRATION
RESEARCHING BRANDS
LISTENING TO MUSIC
RESEARCHING PLACES AND TRAVEL
FILLING UP SPARE TIME
EDUCATION AND STUDY
MANAGING FINANCES
RESEARCHING HEALTH ISSUES AND PRODUCTS
ORGANISING DAILY LIFE
BUSINESS RESEARCH
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
IRELAND
PRIMARY REASONS WHY INTERNET USERS AGED 16 TO 64 USE THE INTERNET
MAIN REASONS FOR USING THE INTERNET
FEB
2022
29. 29
74.0% 33.0% 38.4% 25.1% 18.7%
-4.8% (-370 BPS) +5.1% (+160 BPS) +16.0% (+530 BPS) [NEW DATA POINT] -13.8% (-300 BPS)
90.9% 80.9% 89.4% 4.0% 42.1%
+0.6% (+50 BPS) -4.1% (-350 BPS) +0.2% (+20 BPS) +33.3% (+100 BPS) +2.4% (+100 BPS)
MOBILE
PHONE (ANY)
LAPTOP OR
DESKTOP (ANY)
SMART
PHONE
FEATURE
PHONE
TABLET
DEVICE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
PERSONAL LAPTOP
OR DESKTOP
WORK LAPTOP
OR DESKTOP
CONNECTED
TELEVISION
SMART HOME
DEVICE
GAMES
CONSOLE
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: “MOBILE PHONE (ANY)” INCLUDES
USERS WHO ACCESS VIA A SMARTPHONE OR A FEATURE PHONE. “LAPTOP OR DESKTOP (ANY)” INCLUDES USERS WHO ACCESS VIA THEIR OWN COMPUTER OR A COMPUTER PROVIDED BY THEIR EMPLOYER.
PERCENTAGE CHANGE VALUES REFLECT RELATIVE CHANGE. “BPS” VALUES SHOW THE CHANGE IN BASIS POINTS, AND REFLECT ABSOLUTE CHANGE.
IRELAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH KIND OF DEVICE TO ACCESS THE INTERNET
DEVICES USED TO ACCESS THE INTERNET
FEB
2022
30. 30
27.96 +78.0% 65.29 +32.1%
MBPS +12.25 MBPS MBPS +15.85 MBPS
MEDIAN DOWNLOAD SPEED
OF CELLULAR MOBILE
INTERNET CONNECTIONS
YEAR-ON-YEAR CHANGE
IN MEDIAN CELLULAR MOBILE
INTERNET CONNECTION SPEED
MEDIAN DOWNLOAD
SPEED OF FIXED
INTERNET CONNECTIONS
YEAR-ON-YEAR CHANGE
IN MEDIAN FIXED INTERNET
CONNECTION SPEED
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS IN MEGABITS PER SECOND (MBPS) IN NOVEMBER 2021. COMPARABILITY: THE VALUES FOR INTERNET CONNECTION SPEEDS THAT
WE FEATURED IN PREVIOUS REPORTS REFLECTED MEAN CONNECTION SPEEDS, WHEREAS WE NOW FEATURE MEDIAN CONNECTION SPEEDS, WHICH OFFER A MORE REPRESENTATIVE INDICATION OF THE
CONNECTION SPEEDS THAT “TYPICAL” USERS CAN EXPECT. AS A RESULT, VALUES SHOWN HERE ARE NOT COMPARABLE WITH THE VALUES PUBLISHED IN OUR PREVIOUS REPORTS.
IRELAND
MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) OF MOBILE AND FIXED INTERNET CONNECTIONS
INTERNET CONNECTION SPEEDS
FEB
2022
31. 31
51.27% 45.71% 2.98% 0.05%
-5.6% (-306 BPS) +10.4% (+430 BPS) -28.0% (-116 BPS) -58.3% (-7 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
MOBILE
PHONES
LAPTOP AND
DESKTOP COMPUTERS
TABLET
DEVICES
OTHER
DEVICES
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED
TO BROWSERS RUNNING ON ANY DEVICE IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%,
NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
IRELAND
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON EACH KIND OF DEVICE
SHARE OF WEB TRAFFIC BY DEVICE
FEB
2022
32. 32
3.46% 0.64% 0.04% 1.25%
-13.5% (-54 BPS) +30.6% (+15 BPS) -20.0% (-1 BP) -50.6% (-128 BPS)
47.50% 32.06% 12.76% 2.29%
-14.0% (-772 BPS) -0.2% (-5 BPS) +343% (+988 BPS) -15.8% (-43 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SAMSUNG INTERNET OPERA UC BROWSER OTHER
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
CHROME SAFARI MICROSOFT EDGE FIREFOX
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEWS SERVED TO EACH BROWSER AS A PERCENTAGE OF TOTAL PAGE VIEWS SERVED TO WEB BROWSERS RUNNING ON ANY KIND
OF DEVICE IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
“BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
IRELAND
PERCENTAGE OF TOTAL WEB PAGES SERVED TO EACH BRAND OF WEB BROWSER RUNNING ON ANY DEVICE
SHARE OF WEB TRAFFIC BY BROWSER
FEB
2022
33. 33
11 REDDIT.COM 148M 30.4% 69.6% 10M 45S 7.24
12 INDEPENDENT.IE 141M 80.7% 19.3% 3M 14S 2.23
13 XVIDEOS.COM 139M 91.3% 8.7% 12M 18S 10.86
14 NETFLIX.COM 133M 7.5% 92.5% 10M 39S 4.28
15 PORNHUB.COM 131M 90.3% 9.7% 8M 22S 6.61
16 AMAZON.CO.UK 131M 41.5% 58.5% 6M 52S 8.53
17 BBC.COM 112M 72.5% 27.5% 4M 50S 2.77
18 THEJOURNAL.IE 103M 80.7% 19.3% 3M 08S 2.00
19 LIVE.COM 101M 41.9% 58.1% 9M 13S 6.75
20 YAHOO.COM 100.0M 38.8% 61.2% 7M 34S 5.15
01 GOOGLE.COM 3.23B 60.2% 39.8% 12M 12S 9.22
02 YOUTUBE.COM 1.07B 23.2% 76.8% 21M 03S 11.93
03 FACEBOOK.COM 706M 60.0% 40.0% 9M 16S 7.04
04 TWITTER.COM 294M 52.5% 47.5% 10M 35S 8.68
05 GOOGLE.IE 287M 52.0% 48.0% 8M 28S 9.28
06 WIKIPEDIA.ORG 247M 60.6% 39.4% 4M 20S 2.92
07 RTE.IE 225M 76.9% 23.1% 3M 06S 2.63
08 IRISHTIMES.COM 179M 76.6% 23.4% 2M 28S 2.32
09 INSTAGRAM.COM 175M 58.5% 41.5% 6M 38S 10.50
10 STRIPCHAT.COM 150M 98.0% 2.0% 0M 38S 1.58
# WEBSITE
TOTAL
VISITS
MOBILE
SHARE
DESKTOP
SHARE
TIME
PER VISIT
PAGES
PER VISIT
# WEBSITE
TOTAL
VISITS
MOBILE
SHARE
DESKTOP
SHARE
TIME
PER VISIT
PAGES
PER VISIT
SOURCE: SIMILARWEB. FIGURES REPRESENT TRAFFIC VALUES BETWEEN JANUARY AND DECEMBER 2021. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE
CAUTION WHEN VISITING UNKNOWN DOMAINS.
IRELAND
MOST-VISITED WEBSITES: SIMILARWEB RANKING
RANKING OF THE MOST-VISITED WEBSITES ACCORDING TO SIMILARWEB, BASED ON ANNUAL WEBSITE TRAFFIC FOR FULL-YEAR 2021
FEB
2022
34. 34
0.02% 0.37% 0.12% 0.04%
[UNCHANGED] -35.1% (-20 BPS) -33.3% (-6 BPS) -42.9% (-3 BPS)
57.82% 41.00% 0% 0.63%
-39.3% (-3,740 BPS) +1,249% (+3,796 BPS) -100% (-1 BP) -29.2% (-26 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YANDEX DUCKDUCKGO ECOSIA OTHER
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
GOOGLE BING BAIDU YAHOO!
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM
SEARCH ENGINES IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT
70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
IRELAND
PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM EACH SEARCH SERVICE
SEARCH ENGINE MARKET SHARE
FEB
2022
35. 35
01 IRELAND 100
02 NEWS 25
03 WEATHER 24
04 FACEBOOK 20
05 RIP 18
06 GOOGLE 17
07 YOUTUBE 14
08 RTE 11
09 TRANSLATE 8
10 TWITTER 8
11 PREMIER LEAGUE 7
12 BBC 7
13 AMAZON 7
14 DEATH NOTICES 6
15 RTE NEWS 6
16 COVID IRELAND 6
17 DUNNES STORES 5
18 DONE DEAL 5
19 ARGOS 5
20 LIVERPOOL 5
# SEARCH QUERY INDEX # SEARCH QUERY INDEX
SOURCE: GOOGLE TRENDS, BASED ON SEARCHES CONDUCTED BETWEEN 01 JANUARY 2021 AND 31 DECEMBER 2021. NOTES: ANY SPELLING ERRORS OR LANGUAGE INCONSISTENCIES IN SEARCH QUERIES
ARE AS PUBLISHED BY GOOGLE TRENDS, AND ARE SHOWN “AS IS”, TO ENABLE READERS TO IDENTIFY POTENTIAL CHANGES IN HOW PEOPLE ENTER WRITTEN LANGUAGE IN DIGITAL ENVIRONMENTS. GOOGLE
DOES NOT PUBLISH ABSOLUTE SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS RELATIVE SEARCH VOLUMES FOR EACH QUERY COMPARED WITH THE SEARCH VOLUME OF THE TOP QUERY.
ADVISORY: GOOGLE TRENDS USES DYNAMIC SAMPLING, SO RANK ORDER AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED, EVEN FOR THE SAME TIME PERIOD.
IRELAND
QUERIES WITH THE GREATEST VOLUME OF GOOGLE SEARCH ACTIVITY BETWEEN 01 JANUARY 2021 AND 31 DECEMBER 2021
TOP GOOGLE SEARCHES
FEB
2022
36. 36
19.8% 33.9% 16.3% 25.5%
USE VOICE ASSISTANTS (E.G. SIRI,
GOOGLE ASSISTANT) TO FIND
INFORMATION EACH WEEK
VISIT SOCIAL NETWORKS
TO LOOK FOR INFORMATION
ABOUT BRANDS AND PRODUCTS
USE IMAGE RECOGNITION TOOLS
(E.G. GOOGLE LENS, PINTEREST
LENS) ON MOBILE EACH MONTH
USE ONLINE TOOLS TO
TRANSLATE TEXT INTO DIFFERENT
LANGUAGES EACH WEEK
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
IRELAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO ENGAGE IN EACH KIND OF ONLINE ACTIVITY
ACCESSING ONLINE INFORMATION
FEB
2022
37. 37
22.5% 20.0% 23.7% 15.0% 19.6%
86.7% 41.1% 40.7% 34.6% 18.0%
EDUCATIONAL
VIDEO
PRODUCT
REVIEW VIDEO
SPORTS CLIP OR
HIGHLIGHTS VIDEO
GAMING
VIDEO
INFLUENCER
VIDEOS AND VLOGS
ANY KIND
OF VIDEO
MUSIC
VIDEO
COMEDY, MEME,
OR VIRAL VIDEO
TUTORIAL OR
HOW-TO VIDEO
VIDEO
LIVESTREAM
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
IRELAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH EACH KIND OF VIDEO CONTENT VIA THE INTERNET EACH WEEK
WATCHING ONLINE VIDEO CONTENT
FEB
2022
38. 38
90.9% 92.1% 1H 17M 38.3%
PERCENTAGE OF INTERNET USERS
AGED 16 TO 64 WHO STREAM TV
CONTENT OVER THE INTERNET
INTERNET USERS WHO STREAM
TV CONTENT vs. INTERNET USERS
WHO WATCH ANY KIND OF TV
AVERAGE DAILY TIME INTERNET
USERS AGED 16 TO 64 SPEND
WATCHING STREAMING TV
TIME SPENT WATCHING STREAMING
TV AS A PERCENTAGE OF TOTAL
TIME SPENT WATCHING TV
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
IRELAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH TV CONTENT VIA STREAMING SERVICES (E.G. NETFLIX) EACH MONTH
STREAMING TV CONTENT VIA THE INTERNET
FEB
2022
39. 39
39.6% 24.9% 29.3% 13.7%
LISTEN TO MUSIC
STREAMING SERVICES
LISTEN TO ONLINE RADIO
SHOWS OR STATIONS
LISTEN TO
PODCASTS
LISTEN TO
AUDIO BOOKS
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
IRELAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO EACH KIND OF AUDIO CONTENT VIA THE INTERNET EACH WEEK
LISTENING TO ONLINE AUDIO CONTENT
FEB
2022
40. 40
20.4% 6.3% 4.8% 5.8%
71.9% 51.7% 27.3% 26.5%
TABLET HAND-HELD GAMING DEVICE MEDIA STREAMING DEVICE VIRTUAL REALITY HEADSET
ANY DEVICE SMARTPHONE LAPTOP OR DESKTOP GAMES CONSOLE
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
IRELAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON EACH KIND OF DEVICE
DEVICES USED TO PLAY VIDEO GAMES
FEB
2022
41. 41
$9.51 $9.90 $6.31 $9.51
MILLION MILLION MILLION MILLION
+42.1% (+$2.8 MILLION) +34.7% (+$2.6 MILLION) +50.7% (+$2.1 MILLION) +42.9% (+$2.9 MILLION)
188.1 $83.44 $37.33 $10.89
THOUSAND MILLION MILLION MILLION
+24.7% (+37 THOUSAND) +45.4% (+$26 MILLION) +48.5% (+$12 MILLION) +47.7% (+$3.5 MILLION)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
VALUE OF SMART HOME
SECURITY DEVICE MARKET
VALUE OF SMART HOME
ENTERTAINMENT DEVICE MARKET
VALUE OF SMART HOME
COMFORT & LIGHTING MARKET
VALUE OF SMART HOME
ENERGY MANAGEMENT MARKET
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
NUMBER OF HOMES WITH
SMART HOME DEVICES
TOTAL ANNUAL VALUE OF THE
SMART HOME DEVICES MARKET
VALUE OF SMART HOME
APPLIANCES MARKET
VALUE OF SMART HOME CONTROL
& CONNECTIVITY DEVICE MARKET
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: “SMART HOME DEVICES” INCLUDE: DIGITALLY CONNECTED AND CONTROLLED HOME DEVICES THAT CAN BE
REMOTELY CONTROLLED; SENSORS, ACTUATORS AND CLOUD SERVICES THAT ENABLE HOME AUTOMATION; CONTROL HUBS THAT CONNECT SENSORS AND ACTUATORS TO REMOTE CONTROLS AND TO EACH
OTHER; AND SMART HOME-RELATED SOFTWARE SALES (INCLUDING SUBSCRIPTION FEES). DOES NOT INCLUDE SMART TVS, OR B2B OR C2C SALES. FIGURES REPRESENT ESTIMATES OF FULL-YEAR REVENUES FOR
2021 IN U.S. DOLLARS, AND COMPARISONS WITH EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. COMPARABILITY: BASE CHANGES.
IRELAND
VALUE OF THE MARKET FOR SMART HOME DEVICES (U.S. DOLLARS)
SMART HOME MARKET OVERVIEW
FEB
2022
42. 42
$181 $175 $112 $161
+20.3% (+$30.60) +14.6% (+$22.21) +25.5% (+$22.67) +14.3% (+$20.11)
9.8% $444 $1,135 $138
+23.2% (+123 BPS) +16.6% (+$63.06) +27.0% (+$241) +20.5% (+$23.50)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
ARPU: SMART HOME
SECURITY DEVICES
ARPU: SMART HOME
ENTERTAINMENT DEVICES
ARPU: SMART HOME
COMFORT & LIGHTING
ARPU: SMART HOME
ENERGY MANAGEMENT
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
PENETRATION OF
SMART HOME DEVICES
ARPU: SPEND ON ALL
SMART HOME DEVICES
ARPU: SMART
HOME APPLIANCES
ARPU: SMART HOME CONTROL
& CONNECTIVITY DEVICES
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: “SMART HOME DEVICES” INCLUDE: DIGITALLY CONNECTED AND CONTROLLED HOME DEVICES THAT CAN BE
REMOTELY CONTROLLED; SENSORS, ACTUATORS AND CLOUD SERVICES THAT ENABLE HOME AUTOMATION; CONTROL HUBS THAT CONNECT SENSORS AND ACTUATORS TO REMOTE CONTROLS AND TO EACH
OTHER; AND SMART HOME-RELATED SOFTWARE SALES (INCLUDING SUBSCRIPTION FEES). DOES NOT INCLUDE SMART TVS, OR B2B OR C2C SALES. FIGURES REPRESENT ESTIMATES OF FULL-YEAR SPEND PER
SMART HOME FOR 2021 IN U.S. DOLLARS, AND COMPARISONS WITH EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. COMPARABILITY: BASE CHANGES.
IRELAND
AVERAGE ANNUAL SPEND ON SMART HOME DEVICES PER SMART HOME (U.S. DOLLARS)
AVERAGE ANNUAL REVENUE PER SMART HOME
FEB
2022
43. 43
40.5% 26.1% 11.1%
USE A BANKING, INVESTMENT,
OR INSURANCE WEBSITE OR
MOBILE APP EACH MONTH
USE A MOBILE PAYMENT
SERVICE (E.G. APPLE PAY,
SAMSUNG PAY) EACH MONTH
OWN ANY FORM
OF CRYPTOCURRENCY
(E.G. BITCOIN, ETHER)
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
IRELAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN OR USE EACH KIND OF DIGITAL FINANCIAL SERVICE
USE OF ONLINE FINANCIAL SERVICES
FEB
2022
44. 44
65.2% 43.5% 40.5% 31.6% 23.7%
EXPRESS CONCERN
ABOUT WHAT IS REAL
vs. WHAT IS FAKE
ON THE INTERNET
WORRY ABOUT
HOW COMPANIES
MIGHT USE THEIR
ONLINE DATA
DECLINE COOKIES
ON WEBSITES
AT LEAST SOME
OF THE TIME
USE A TOOL TO BLOCK
ADVERTISEMENTS ON
THE INTERNET AT LEAST
SOME OF THE TIME
USE A VIRTUAL PRIVATE
NETWORK (VPN) TO
ACCESS THE INTERNET AT
LEAST SOME OF THE TIME
SOURCES: DATA FOR “CONCERNS ABOUT WHAT IS REAL vs WHAT IS FAKE ON THE INTERNET” VIA REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM’S “DIGITAL NEWS REPORT 2021”. FIGURES REPRESENT THE
FINDINGS OF A GLOBAL STUDY OF ONLINE NEWS CONSUMERS AGED 18+ IN 46 COUNTRIES AROUND THE WORLD (SEE DIGITALNEWSREPORT.ORG FOR MORE DETAILS). DATA FOR ALL OTHER DATA POINTS VIA
GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
IRELAND
PERSPECTIVES AND ACTIVITIES OF ONLINE ADULTS RELATING TO THEIR ONLINE DATA PRIVACY AND SECURITY
ONLINE PRIVACY AND SECURITY
FEB
2022
46. 46
79.0% 95.4% 79.8% 53.9% 46.1%
3.95 +4.2% 1H 59M +3.5% 6.7
MILLION +160 THOUSAND +4 MINS
SOCIAL MEDIA USERS
vs. TOTAL POPULATION
SOCIAL MEDIA USERS
vs. POPULATION AGE 13+
SOCIAL MEDIA USERS
vs. TOTAL INTERNET USERS
FEMALE SOCIAL MEDIA USERS
vs. TOTAL SOCIAL MEDIA USERS
MALE SOCIAL MEDIA USERS
vs. TOTAL SOCIAL MEDIA USERS
NUMBER OF SOCIAL
MEDIA USERS
YEAR-ON-YEAR CHANGE
IN SOCIAL MEDIA USERS
AVERAGE DAILY TIME SPENT
USING SOCIAL MEDIA
YEAR-ON-YEAR CHANGE IN TIME
SPENT USING SOCIAL MEDIA
AVERAGE NUMBER OF SOCIAL
PLATFORMS USED EACH MONTH
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH; U.N.; U.S. CENSUS BUREAU. DATA FOR TIME SPENT AND AVERAGE NUMBER OF
PLATFORMS: GWI (Q3 2021). SEE GWI.COM FOR MORE DETAILS. NOTE: FIGURE FOR “AVERAGE NUMBER OF SOCIAL PLATFORMS USED EACH MONTH” INCLUDES DATA FOR YOUTUBE. ADVISORY: SOCIAL
MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA
REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. SEE NOTES ON DATA FOR FURTHER DETAILS.
IRELAND
HEADLINES FOR SOCIAL MEDIA ADOPTION AND USE (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS)
OVERVIEW OF SOCIAL MEDIA USE
FEB
2022
47. 47
CHANGE
IN
DATA
SOURCE
2.40 M
2.60 M 2.60 M
2.80 M
3.10 M 3.20 M 3.20 M
3.79 M
3.95 M
+8.3% 0% +7.7% +10.7% +3.2% 0% [N/A] +4.2%
JAN JAN JAN JAN JAN JAN JAN JAN JAN
2014 2015 2016 2017 2018 2019 2020 2021 2022
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND EARNINGS ANNOUNCEMENTS. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, “K” DENOTES THOUSANDS (E.G.
“123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000), AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS. ADVISORY:
SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: CHANGES TO DATA SOURCES AND SIGNIFICANT BASE REVISIONS IN SOURCE DATA MAY MEAN THAT FIGURES ARE NOT
COMPARABLE BETWEEN CERTAIN YEARS.
IRELAND
NUMBER OF SOCIAL MEDIA USERS AND YEAR-ON-YEAR CHANGE
SOCIAL MEDIA USERS OVER TIME
FEB
2022
DATAREPORTAL
48. 48
1.9%
1.5%
10.7%
9.5%
12.5%
12.0% 12.3%
9.8%
8.6%
6.6%
4.9%
3.5% 3.6%
2.6%
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCES: KEPIOS ANALYSIS; META’S ADVERTISING RESOURCES. NOTE: META ONLY PERMITS PEOPLE AGED 13 AND ABOVE TO USE ITS PLATFORMS, SO WHILE THERE MAY BE USERS BELOW THE AGE OF 13, THEY
DO NOT FEATURE IN THE AVAILABLE DATA. META’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”. COMPARABILITY: IMPORTANT BASE DATA REVISIONS AND SOURCE
REPORTING CHANGES. VALUES ARE NOT COMPARABLE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS.
IRELAND
SHARE OF COMBINED, DEDUPLICATED POTENTIAL ADVERTISING REACH ACROSS FACEBOOK, INSTAGRAM, AND MESSENGER, BY AGE AND GENDER
DEMOGRAPHIC PROFILE OF META’S AD AUDIENCE
FEB
2022
DATAREPORTAL
49. 49
58.5%
42.6%
35.6%
29.6%
28.8%
27.8%
20.1%
19.9%
19.2%
19.0%
18.8%
18.1%
17.3%
16.4%
16.1%
KEEPING IN TOUCH WITH FRIENDS AND FAMILY
FILLING SPARE TIME
READING NEWS STORIES
SEEING WHAT’S BEING TALKED ABOUT
FINDING CONTENT
LOOKING FOR THINGS TO DO OR BUY
FINDING PRODUCTS TO PURCHASE
AVOIDING MISSING OUT (FOMO)
FINDING LIKE-MINDED PEOPLE
FINDING CONTENT FROM BRANDS
POSTING ABOUT YOUR LIFE
FOLLOWING SPORTS
CELEBRITIES AND INFLUENCERS
WATCHING LIVE STREAMS
SHARING OPINIONS
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
IRELAND
PRIMARY REASONS WHY INTERNET USERS AGED 16 TO 64 USE SOCIAL MEDIA PLATFORMS
MAIN REASONS FOR USING SOCIAL MEDIA
FEB
2022
50. 50
84.6%
75.9%
65.9%
64.8%
44.1%
37.5%
36.9%
33.5%
33.3%
28.8%
21.9%
20.0%
13.7%
13.0%
10.6%
WHATSAPP
FACEBOOK
FACEBOOK MESSENGER
INSTAGRAM
TWITTER
TIKTOK
SNAPCHAT
PINTEREST
LINKEDIN
IMESSAGE
REDDIT
SKYPE
VIBER
DISCORD
TELEGRAM
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: YOUTUBE IS NOT OFFERED AS AN
ANSWER OPTION FOR THIS QUESTION IN GWI’S SURVEY. COMPARABILITY: A VERSION OF THIS CHART THAT APPEARED IN OUR PREVIOUS REPORTS WAS BASED ON A PREVIOUS QUESTION IN GWI’S SURVEY
THAT INCLUDED YOUTUBE AS AN ANSWER OPTION. GWI’S CURRENT SURVEY FEATURES A REVISED VERSION OF THIS QUESTION THAT DOES NOT INCLUDE YOUTUBE AS AN ANSWER OPTION, WHILE OTHER
CHANGES TO THE QUESTION’S WORDING MAY MEAN THAT THE VALUES AND RANK ORDER SHOWN HERE ARE NOT DIRECTLY COMPARABLE WITH THOSE SHOWN ON A SIMILAR CHART IN PREVIOUS REPORTS.
IRELAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH PLATFORM EACH MONTH
MOST-USED SOCIAL MEDIA PLATFORMS
FEB
2022
52. 52
9.6% 6.4% 7.5% 8.4%
62.5% 33.9% 21.6% 17.9%
ANY KIND OF SOCIAL
MEDIA PLATFORM
SOCIAL
NETWORKS
QUESTION & ANSWER
SITES (E.G. QUORA)
FORUMS AND
MESSAGE BOARDS
MESSAGING AND
LIVE CHAT SERVICES
MICRO-BLOGS
(E.G. TWITTER)
VLOGS (BLOGS IN
A VIDEO FORMAT)
ONLINE PINBOARDS
(E.G. PINTEREST)
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: VALUES FOR “ANY KIND OF SOCIAL
MEDIA PLATFORM” INCLUDE AT LEAST ONE OF: SOCIAL NETWORKS, QUESTION AND ANSWER SITES (E.G. QUORA), FORUMS AND MESSAGE BOARDS, MESSAGING AND LIVE CHAT SERVICES, MICRO-BLOGS
(E.G. TWITTER), BLOGS ON PRODUCTS / BRANDS (NOT SHOWN AS AN INDIVIDUAL VALUE ON THIS CHART), VLOGS (I.E. BLOGS RECORDED IN A VIDEO FORMAT), AND ONLINE PINBOARDS (E.G. PINTEREST).
IRELAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH SOCIAL MEDIA CHANNEL TO FIND INFORMATION ABOUT BRANDS AND PRODUCTS
USE OF SOCIAL MEDIA FOR BRAND RESEARCH
FEB
2022
53. 53
61.8%
33.0%
32.6%
32.5%
31.6%
29.0%
28.8%
28.2%
26.0%
23.3%
21.5%
20.9%
18.6%
18.6%
17.3%
FRIENDS, FAMILY, AND PEOPLE YOU KNOW
BANDS, SINGERS, AND MUSICIANS
TV SHOWS OR CHANNELS
ACTORS, COMEDIANS, AND PERFORMERS
RESTAURANTS, CHEFS, AND FOODIES
ENTERTAINMENT & MEMES
BRANDS YOU BUY FROM
SPORTS PEOPLE AND TEAMS
INFLUENCERS AND EXPERTS
BRANDS YOU’RE RESEARCHING
FITNESS EXPERTS OR ORGANISATIONS
JOURNALISTS OR NEWS COMPANIES
BEAUTY EXPERTS
WORK-RELATED CONTACTS
WILDLIFE ORGANISATIONS OR ANIMALS
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
IRELAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO FOLLOW EACH TYPE OF ACCOUNT ON SOCIAL MEDIA
TYPES OF SOCIAL MEDIA ACCOUNTS FOLLOWED
FEB
2022
54. 54
0.42% 0.08% 0.13% [N/A] 0.03%
+133% (+24 BPS) -46.7% (-7 BPS) [UNCHANGED] [N/A] +50.0% (+1 BP)
93.07% 3.49% 0.68% 1.75% 0.36%
+2.3% (+212 BPS) -27.0% (-129 BPS) -73.1% (-185 BPS) +122% (+96 BPS) -20.0% (-9 BPS)
REDDIT TUMBLR LINKEDIN VKONTAKTE OTHER
FACEBOOK TWITTER PINTEREST INSTAGRAM YOUTUBE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: STATCOUNTER. NOTES: SHARE DOES NOT INCLUDE TRAFFIC FROM MESSENGER PLATFORMS. DATA ARE ONLY AVAILABLE FOR A SELECTION OF PLATFORMS, AND PERCENTAGES REFLECT SHARE OF
AVAILABLE PLATFORMS ONLY. FIGURES REPRESENT THE NUMBER OF WEB PAGE REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL WEB PAGE REFERRALS ORIGINATING FROM THE
AVAILABLE SELECTION OF SOCIAL MEDIA PLATFORMS ON ANY DEVICE IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A
STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
IRELAND
SHARE OF WEB TRAFFIC ARRIVING ON THIRD-PARTY WEBSITES VIA CLICKS OR TAPS ON LINKS PUBLISHED IN SOCIAL MEDIA PLATFORMS (ANY DEVICE)
WEB TRAFFIC REFERRALS FROM SOCIAL MEDIA
FEB
2022
56. !
In Q4 2021, Meta made some important changes to how its self-service tools report the
potential advertising reach of its platforms, including a move to publishing audience figures as
a range instead of as an absolute number. Our analysis suggests that Meta also revised its base
data, resulting in some important corrections to published audience figures for Facebook and
Messenger. As a result, we are currently unable to provide any figures for changes over time in
these platforms’ audiences, and we advise readers not to compare the advertising audience
figures for Facebook and Messenger contained within this report with figures published for
those platforms in previous reports. For more information, please read our complete notes on
data variance, potential mismatches, and curiosities: https://datareportal.com/notes-on-data.
CHANGES IN META’S DATA REPORTING
57. 57
2.50 50.0% 60.4% 54.2% 45.8%
MILLION
POTENTIAL AUDIENCE
THAT META REPORTS
CAN BE REACHED WITH
ADS ON FACEBOOK
FACEBOOK’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
TOTAL POPULATION
FACEBOOK’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
POPULATION AGED 13+
PERCENTAGE OF
ITS AD AUDIENCE
THAT FACEBOOK
REPORTS IS FEMALE
PERCENTAGE OF
ITS AD AUDIENCE
THAT FACEBOOK
REPORTS IS MALE
SOURCE: META’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE.
NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. META’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”. COMPARABILITY: META HAS SIGNIFICANTLY REVISED ITS
BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
IRELAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK
FACEBOOK: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
58. 58
98.3% 1.7% 27.9% 70.4%
USE ANY KIND OF
MOBILE PHONE
ONLY USE LAPTOP OR
DESKTOP COMPUTER
USE BOTH COMPUTERS
AND MOBILE PHONES
ONLY USE MOBILE
PHONES (ANY TYPE)
SOURCE: META’S ADVERTISING RESOURCES, BASED ON DATA PUBLISHED IN JUNE 2021. NOTE: FIGURES REPRESENT VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE.
IRELAND
PERCENTAGE OF FACEBOOK’S ADVERTISING AUDIENCE THAT USES EACH DEVICE TO ACCESS THE PLATFORM, EITHER VIA AN APP OR A WEB BROWSER
DEVICES USED TO ACCESS FACEBOOK
FEB
2022
59. 59
1 1 14 9 7 3 1 1 23 16
1 12 5 1 19
FACEBOOK PAGES
“LIKED” (LIFETIME)
POSTS “LIKED” IN THE
PREVIOUS 30 DAYS
COMMENTS MADE IN
THE PREVIOUS 30 DAYS
POSTS SHARED IN THE
PREVIOUS 30 DAYS
ADS CLICKED OR TAPPED
IN THE PREVIOUS 30 DAYS
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: META’S ADVERTISING RESOURCES, BASED ON DATA PUBLISHED IN JUNE 2021. NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE. “ADS” MAY INCLUDE
ANY KIND OF PAID CONTENT PUBLISHED TO FACEBOOK, INCLUDING SPONSORED POSTS.
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THE NUMBER OF TIMES A “TYPICAL” USER AGED 18+ PERFORMS EACH ACTIVITY ON FACEBOOK
FACEBOOK ACTIVITY FREQUENCY
FEB
2022
60. 60
0.06% 0.09% 0.12% 0.03% 0.07%
AVERAGE FACEBOOK POST
ENGAGEMENTS vs. PAGE
FANS: ALL POST TYPES
AVERAGE FACEBOOK POST
ENGAGEMENTS vs. PAGE
FANS: PHOTO POSTS
AVERAGE FACEBOOK POST
ENGAGEMENTS vs. PAGE
FANS: VIDEO POSTS
AVERAGE FACEBOOK POST
ENGAGEMENTS vs. PAGE
FANS: LINK POSTS
AVERAGE FACEBOOK POST
ENGAGEMENTS vs. PAGE
FANS: STATUS POSTS
SOURCE: LOCOWISE. FIGURES REPRESENT AVERAGES BETWEEN 01 SEPTEMBER 2021 AND 30 NOVEMBER 2021. NOTES: PERCENTAGES COMPARE THE COMBINED TOTAL OF REACTIONS, COMMENTS, AND
SHARES WITH THE TOTAL NUMBER OF PAGE FANS. FIGURES ARE AVERAGES BASED ON A WIDE VARIETY OF DIFFERENT KINDS OF PAGE, WITH DIFFERENT AUDIENCE SIZES, IN VARIOUS COUNTRIES AROUND THE
WORLD. VALUES MAY NOT SUM TO 100% DUE TO ROUNDING.
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FACEBOOK PAGE POST ENGAGEMENTS (REACTIONS, COMMENTS, AND SHARES) AS A PERCENTAGE OF TOTAL PAGE FANS
FACEBOOK POST ENGAGEMENT BENCHMARKS
FEB
2022
61. 61
3.34 88.1% 50.6% 49.4%
MILLION
3.95 79.0% 79.8% +4.2%
MILLION +160 THOUSAND
POTENTIAL REACH OF
ADS ON YOUTUBE
YOUTUBE AD REACH
vs. TOTAL POPULATION
YOUTUBE AD REACH vs.
TOTAL INTERNET USERS
YEAR-ON-YEAR CHANGE
IN YOUTUBE AD REACH
YOUTUBE’S ADVERTISING
REACH: USERS AGED 18+
YOUTUBE’S AD REACH AGE 18+
vs. TOTAL POPULATION AGE 18+
FEMALE YOUTUBE AD REACH AGE 18+
vs. TOTAL YOUTUBE AD REACH AGE 18+
MALE YOUTUBE AD REACH AGE 18+
vs. TOTAL YOUTUBE AD REACH AGE 18+
SOURCES: GOOGLE’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE LOCATIONS ONLY. GOOGLE’S ADVERTISING RESOURCES ONLY PUBLISH GENDER AND AGE DATA FOR
USERS AGED 18 AND ABOVE, AND ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”. FIGURE FOR POTENTIAL REACH AGE 18+ USES A DIFFERENT AUDIENCE TOTAL TO THE ONE USED FOR REACH OF
TOTAL POPULATION.
IRELAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON YOUTUBE
YOUTUBE: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
62. 62
01 SONG 100
02 SONGS 81
03 MUSIC 54
04 MINECRAFT 43
05 FORTNITE 34
06 TIKTOK 30
07 NORRIS NUTS 30
08 CHRISTMAS 30
09 ROBLOX 29
10 NO 22
11 MOVIES 21
12 MRBEAST 18
13 PEPPA PIG 17
14 AMONG US 15
15 ASMR 14
16 DREAM 13
17 COCOMELON 11
18 DHAR MANN 11
19 SIDEMEN 11
20 BABY SHARK 11
# SEARCH QUERY INDEX # SEARCH QUERY INDEX
SOURCE: GOOGLE TRENDS, BASED ON SEARCHES CONDUCTED ON YOUTUBE BETWEEN 01 JANUARY 2021 AND 31 DECEMBER 2021. NOTE: ANY SPELLING ERRORS OR LANGUAGE INCONSISTENCIES
IN SEARCH QUERIES ARE AS PUBLISHED BY GOOGLE TRENDS, AND ARE SHOWN “AS IS”, TO ENABLE READERS TO IDENTIFY POTENTIAL CHANGES IN HOW PEOPLE ENTER WRITTEN LANGUAGE IN DIGITAL
ENVIRONMENTS. GOOGLE DOES NOT PUBLISH ABSOLUTE SEARCH VOLUMES, BUT THE “INDEX” COLUMN SHOWS RELATIVE SEARCH VOLUMES FOR EACH QUERY COMPARED WITH THE SEARCH VOLUME OF THE
TOP QUERY. ADVISORY: GOOGLE TRENDS USES DYNAMIC SAMPLING, SO RANK ORDER AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED, EVEN FOR THE SAME TIME PERIOD.
IRELAND
QUERIES WITH THE GREATEST VOLUME OF YOUTUBE SEARCH ACTIVITY BETWEEN 01 JANUARY 2021 AND 31 DECEMBER 2021
TOP YOUTUBE SEARCHES
FEB
2022
63. 63
48.5% 58.0% 57.3% 42.7%
2.40 48.0% +14.3% +9.1%
MILLION +300 THOUSAND +200 THOUSAND
90
INSTAGRAM AD REACH
vs. TOTAL INTERNET USERS
INSTAGRAM AD REACH
vs. POPULATION AGED 13+
FEMALE INSTAGRAM AD REACH
vs. TOTAL INSTAGRAM AD REACH
MALE INSTAGRAM AD REACH
vs. TOTAL INSTAGRAM AD REACH
TOTAL POTENTIAL REACH
OF ADS ON INSTAGRAM
INSTAGRAM AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN INSTAGRAM AD REACH
YEAR-ON-YEAR CHANGE
IN INSTAGRAM AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE MAY NOT BE COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
IRELAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON INSTAGRAM
INSTAGRAM: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
64. 64
38.0% 49.6% 57.4% 42.6%
1.88 37.6% +7.3% [N/A]
MILLION +128 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOTAL INTERNET USERS
TIKTOK AD REACH AGE 18+
vs. POPULATION AGE 18+
FEMALE TIKTOK AD REACH
vs. TOTAL TIKTOK AD REACH
MALE TIKTOK AD REACH
vs. TOTAL TIKTOK AD REACH
POTENTIAL REACH OF ADS
ON TIKTOK (AGE 18+ ONLY)
TIKTOK AD REACH AGE 18+
vs. TOTAL POPULATION
QUARTER-ON-QUARTER
CHANGE IN TIKTOK AD REACH
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
SOURCES: BYTEDANCE’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE
TOTAL ACTIVE USER BASE. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE LOCATIONS ONLY. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. BYTEDANCE’S
ADVERTISING RESOURCES ONLY PUBLISH AUDIENCE DATA FOR USERS AGED 18 AND ABOVE, BUT ALLOW MARKETERS TO TARGET ADS TO USERS AGED 13 AND ABOVE. BYTEDANCE’S ADVERTISING RESOURCES
ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”.
IRELAND
THE POTENTIAL AUDIENCE AGED 18+ THAT MARKETERS CAN REACH WITH ADS ON TIKTOK
TIKTOK: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
65. 65
1.90 38.0% 45.9% 55.0% 45.0%
MILLION
POTENTIAL AUDIENCE
THAT META REPORTS
CAN BE REACHED WITH
ADS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
TOTAL POPULATION
MESSENGER’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
POPULATION AGED 13+
PERCENTAGE OF
ITS AD AUDIENCE
THAT MESSENGER
REPORTS IS FEMALE
PERCENTAGE OF
ITS AD AUDIENCE
THAT MESSENGER
REPORTS IS MALE
SOURCE: META’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE.
SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN AUSTRALIA, CANADA, FRANCE, AND THE UNITED STATES, AND THIS MAY HAVE A SIGNIFICANT IMPACT ON POTENTIAL ADVERTISING REACH
FIGURES IN THOSE COUNTRIES. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. META’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”. COMPARABILITY: META
HAS SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
IRELAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
MESSENGER: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
66. 66
50.5% 66.0% 47.8% 52.2%
2.50 50.0% +4.2% +8.7%
MILLION +100 THOUSAND +200 THOUSAND
90
LINKEDIN AD REACH
vs. TOTAL INTERNET USERS
LINKEDIN AD REACH
vs. POPULATION AGED 18+
FEMALE LINKEDIN AD REACH
vs. TOTAL LINKEDIN AD REACH
MALE LINKEDIN AD REACH
vs. TOTAL LINKEDIN AD REACH
TOTAL POTENTIAL REACH
OF ADS ON LINKEDIN
LINKEDIN AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN LINKEDIN AD REACH
YEAR-ON-YEAR CHANGE
IN LINKEDIN AD REACH
SOURCES: MICROSOFT’S LINKEDIN ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES
FOR THE TOTAL ACTIVE USER BASE OR REGISTERED MEMBER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN
DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTE: REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: THE FIGURES
PUBLISHED IN LINKEDIN’S ADVERTISING RESOURCES REFLECT TOTAL REGISTERED MEMBERS (NOT ACTIVE USERS), SO FIGURES SHOWN HERE ARE NOT DIRECTLY COMPARABLE WITH OTHER PLATFORMS.
IRELAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON LINKEDIN
LINKEDIN: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
67. 67
39.4% 47.1% 53.1% 46.9%
1.95 39.0% +5.4% 0%
MILLION +100 THOUSAND [UNCHANGED]
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
IRELAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SNAPCHAT: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
68. 68
1.35 27.0% 32.6% 27.3% 0%
MILLION [UNCHANGED]
90
POTENTIAL AUDIENCE
THAT TWITTER REPORTS
CAN BE REACHED WITH
ADS ON TWITTER
TWITTER’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
TOTAL POPULATION
TWITTER’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
POPULATION AGED 13+
TWITTER’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
TOTAL INTERNET USERS
QUARTER-ON-
QUARTER CHANGE IN
TWITTER’S POTENTIAL
ADVERTISING REACH
SOURCES: TWITTER’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. FIGURES PUBLISHED IN TWITTER’S ADVERTISING RESOURCES ARE SUBJECT TO SIGNIFICANT FLUCTUATION, EVEN WITHIN SHORT PERIODS OF TIME.
NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. DUE TO ANOMALIES IN SOURCE DATA, WE ARE CURRENTLY UNABLE TO OFFER DATA FOR TWITTER USE BY GENDER. COMPARABILITY: BASE CHANGES.
IRELAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON TWITTER
TWITTER: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
69. 69
14.9% 17.8% 75.8% 17.3%
737.5 14.7% -9.0% -1.4%
THOUSAND -73 THOUSAND -11 THOUSAND
90
PINTEREST AD REACH
vs. TOTAL INTERNET USERS
PINTEREST AD REACH
vs. POPULATION AGED 13+
FEMALE PINTEREST AD REACH
vs. TOTAL PINTEREST AD REACH
MALE PINTEREST AD REACH
vs. TOTAL PINTEREST AD REACH
TOTAL POTENTIAL REACH
OF ADS ON PINTEREST
PINTEREST AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN PINTEREST AD REACH
YEAR-ON-YEAR CHANGE
IN PINTEREST AD REACH
SOURCES: PINTEREST’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE
TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
PINTEREST’S TOOLS ALSO PUBLISH DATA FOR USER OF “UNSPECIFIED” GENDER, SO VALUES FOR “FEMALE” AND “MALE” REACH SHOWN HERE MAY NOT SUM TO 100%.
IRELAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON PINTEREST
PINTEREST: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
71. 71
4.89 97.8% +0.4% 93.1%
MILLION +22 THOUSAND
NUMBER OF CELLULAR
MOBILE CONNECTIONS
(EXCLUDING IOT)
NUMBER OF CELLULAR MOBILE
CONNECTIONS COMPARED
WITH TOTAL POPULATION
YEAR-ON-YEAR CHANGE
IN THE NUMBER OF CELLULAR
MOBILE CONNECTIONS
SHARE OF CELLULAR MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G, 4G, 5G)
SOURCE: GSMA INTELLIGENCE. NOTES: TOTAL CELLULAR CONNECTIONS INCLUDE DEVICES OTHER THAN MOBILE PHONES, BUT EXCLUDE CELLULAR IOT CONNECTIONS. FIGURES MAY SIGNIFICANTLY EXCEED
FIGURES FOR POPULATION DUE TO MULTIPLE CONNECTIONS AND CONNECTED DEVICES PER PERSON. COMPARABILITY: BASE CHANGES. VERSIONS OF THIS CHART PUBLISHED IN SOME OF OUR PREVIOUS
REPORTS FEATURED CELLULAR CONNECTION FIGURES THAT INCLUDED CELLULAR IOT CONNECTIONS. FIGURES SHOWN HERE DO NOT INCLUDE CELLULAR IOT CONNECTIONS.
IRELAND
USE OF MOBILE PHONES AND DEVICES THAT CONNECT TO CELLULAR NETWORKS
MOBILE CONNECTIVITY
FEB
2022
72. 72
4.77 M 4.67 M 4.72 M 4.88 M 4.87 M 4.89 M
-2.3% +1.1% +3.5% -0.3% +0.4%
Q4 2016 Q4 2017 Q4 2018 Q4 2019 Q4 2020 Q4 2021
SOURCE: GSMA INTELLIGENCE. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, “K” DENOTES THOUSANDS (E.G. “123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000),
AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS. COMPARABILITY: BASE REVISIONS. NUMBERS MAY NOT CORRELATE WITH VALUES
PUBLISHED IN OUR PREVIOUS REPORTS.
IRELAND
NUMBER OF CELLULAR MOBILE CONNECTIONS AND YEAR-ON-YEAR CHANGE
CELLULAR MOBILE CONNECTIONS OVER TIME
FEB
2022
73. 73
$60.27 1.1% $1.42 0.03%
PRICE OF THE
CHEAPEST SMARTPHONE
HANDSET (IN USD)
PRICE OF THE CHEAPEST
SMARTPHONE HANDSET
vs. AVERAGE INCOME
AVERAGE PRICE OF
1GB OF CELLULAR
MOBILE DATA (IN USD)
AVERAGE PRICE OF 1GB
OF CELLULAR MOBILE DATA
vs. AVERAGE INCOME
SOURCES: HANDSET PRICES: ALLIANCE FOR AFFORDABLE INTERNET; ACCESS THE FULL DATASET AT A4AI.ORG. MOBILE DATA PRICES: CABLE.CO.UK; WORLD BANK. COMPARABILITY: VALUE FOR HANDSET PRICES
vs. MONTHLY INCOME AS PUBLISHED BY A4AI, AND MAY USE A DIFFERENT VALUE FOR AVERAGE MONTHLY INCOME COMPARED WITH THE DATA USED TO CALCULATE THE PRICE OF 1GB OF MOBILE DATA vs.
MONTHLY INCOME. AS A RESULT, VALUES MAY NOT CORRELATE ACROSS DATA POINTS.
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THE COST OF BUYING A SMARTPHONE HANDSET AND 1GB OF CELLULAR MOBILE DATA, AND COMPARISONS WITH AVERAGE MONTHLY INCOME
AFFORDABILITY OF MOBILE INTERNET ACCESS
FEB
2022
74. 74
49.00% 50.54% 0.39% 0% 0.07%
-9.7% (-529 BPS) +11.2% (+508 BPS) +160% (+24 BPS) [UNCHANGED] -30.0% (-3 BPS)
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM ANDROID DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM APPLE IOS DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING FROM
SAMSUNG OS DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM KAI OS DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM OTHER OS DEVICES
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS ON MOBILE PHONES RUNNING EACH OPERATING SYSTEM COMPARED WITH THE TOTAL NUMBER
OF WEB PAGES SERVED TO MOBILE BROWSERS IN NOVEMBER 2021. FIGURES FOR SAMSUNG OS REFER ONLY TO THOSE DEVICES RUNNING OPERATING SYSTEMS DEVELOPED BY SAMSUNG (E.G. BADA AND
TIZEN), AND DO NOT INCLUDE SAMSUNG DEVICES RUNNING ANDROID. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD
EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
IRELAND
PERCENTAGE OF WEB PAGE REQUESTS ORIGINATING FROM MOBILE HANDSETS RUNNING EACH MOBILE OPERATING SYSTEM
SHARE OF MOBILE WEB TRAFFIC BY MOBILE OS
FEB
2022
76. 76
95.3% 95.4% 49.6% 52.2% 84.5% 85.0% [N/A] [N/A]
93.4% 93.7% 58.7% 60.3% 36.7% 47.6% 50.7% 54.2%
93.5% 59.5% 42.0% 52.4%
95.3% 50.9% 84.7% [N/A]
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
MADE OR RECEIVED DIGITAL
PAYMENTS IN THE PAST YEAR
MADE A PURCHASE ON THE
INTERNET IN THE PAST YEAR
USED ONLINE BANKING
IN THE PAST YEAR
USED THE INTERNET TO
PAY BILLS IN THE PAST YEAR
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
ACCOUNT WITH A
FINANCIAL INSTITUTION
CREDIT CARD
OWNERSHIP
DEBIT CARD
OWNERSHIP
MOBILE MONEY ACCOUNT
(E.G. MPESA, GCASH)
SOURCE: WORLD BANK. NOTES: SOME FIGURES HAVE NOT BEEN UPDATED IN THE PAST YEAR, SO MAY BE LESS REPRESENTATIVE OF CURRENT BEHAVIOURS. PERCENTAGES ARE OF ADULTS AGED 15 AND ABOVE,
NOT OF TOTAL POPULATION. MOBILE MONEY ACCOUNTS ONLY REFER TO SERVICES THAT STORE FUNDS IN AN ELECTRONIC WALLET LINKED DIRECTLY TO A PHONE NUMBER, SUCH AS MPESA, GCASH, AND
TIGO PESA. FIGURES FOR MOBILE MONEY ACCOUNTS DO NOT INCLUDE PEOPLE WHO USE ‘OVER-THE-TOP’ MOBILE PAYMENT SERVICES SUCH AS APPLE PAY, GOOGLE PAY, OR SAMSUNG PAY.
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PERCENTAGE OF THE POPULATION AGED 15+ THAT OWNS OR USES EACH PRODUCT OR SERVICE
FINANCIAL INCLUSION FACTORS
FEB
2022
77. 77
52.9% 14.1% 12.3% 22.4% 4.1%
PURCHASED A PRODUCT
OR SERVICE ONLINE
ORDERED GROCERIES
VIA AN ONLINE STORE
BOUGHT A SECOND-HAND
ITEM VIA AN ONLINE STORE
USED AN ONLINE PRICE
COMPARISON SERVICE
USED A BUY NOW,
PAY LATER SERVICE
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
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PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO ENGAGE IN SELECTED ECOMMERCE ACTIVITIES EACH WEEK
WEEKLY ONLINE SHOPPING ACTIVITIES
FEB
2022
78. 78
68.5%
45.6%
41.0%
40.6%
40.1%
37.2%
36.2%
24.5%
23.4%
18.1%
15.6%
13.4%
13.1%
13.1%
8.1%
FREE DELIVERY
EASY RETURNS
COUPONS AND DISCOUNTS
NEXT-DAY DELIVERY
CUSTOMER REVIEWS
LOYALTY POINTS
SIMPLE ONLINE CHECKOUT
“GUEST” CHECK-OUT
CLICK & COLLECT
ECO-FRIENDLY CREDENTIALS
INTEREST-FREE INSTALMENT OPTION
“LIKES” AND COMMENTS ON SOCIAL
COMPETITIONS
LIVE-CHAT BOX
EXCLUSIVE CONTENT
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
IRELAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY EACH FACTOR WOULD ENCOURAGE THEM TO COMPLETE AN ONLINE PURCHASE
ONLINE PURCHASE DRIVERS
FEB
2022
79. 79
3.52 $6.83 $1,939 45.2%
MILLION BILLION
+5.0% (+167 THOUSAND) +26.1% (+$1.4 BILLION) +20.1% (+$325) +4.3% (+184 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
NUMBER OF PEOPLE
PURCHASING CONSUMER
GOODS VIA THE INTERNET
TOTAL ANNUAL SPEND
ON ONLINE CONSUMER
GOODS PURCHASES (USD)
AVERAGE ANNUAL REVENUE
PER CONSUMER GOODS
ECOMMERCE USER (USD)
SHARE OF CONSUMER GOODS
ECOMMERCE SPEND ATTRIBUTABLE TO
PURCHASES MADE VIA MOBILE PHONES
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: “CONSUMER GOODS” INCLUDE: ELECTRONICS, FASHION, FURNITURE, TOYS, HOBBY, DIY, BEAUTY, CONSUMER
HEALTHCARE, PERSONAL CARE, HOUSEHOLD CARE, FOOD, BEVERAGES, AND PHYSICAL MEDIA. FIGURES REPRESENT ESTIMATES FOR FULL-YEAR 2021, AND COMPARISONS WITH EQUIVALENT VALUES FOR THE
PREVIOUS CALENDAR YEAR. FINANCIAL VALUES ARE IN U.S. DOLLARS. PERCENTAGE CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
“BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE ABSOLUTE CHANGE. COMPARABILITY: BASE AND CATEGORY DEFINITION CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
IRELAND
HEADLINES FOR THE ADOPTION AND USE OF CONSUMER GOODS ECOMMERCE (B2C ONLY)
OVERVIEW OF CONSUMER GOODS ECOMMERCE
FEB
2022
80. 80
$598.7 $269.1 $326.8 $163.3
MILLION MILLION MILLION MILLION
+17.1% (+$88 MILLION) +23.2% (+$51 MILLION) +24.8% (+$65 MILLION) +8.7% (+$13 MILLION)
$1.21 $2.03 $1.50 $732.1
BILLION BILLION BILLION MILLION
+23.1% (+$227 MILLION) +26.8% (+$429 MILLION) +31.8% (+$361 MILLION) +32.7% (+$180 MILLION)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
PERSONAL & HOUSEHOLD CARE FOOD BEVERAGES PHYSICAL MEDIA
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
ELECTRONICS FASHION FURNITURE TOYS, HOBBY, DIY
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: FIGURES REPRESENT ESTIMATES OF FULL-YEAR REVENUES FOR 2021 IN U.S. DOLLARS, AND COMPARISONS WITH
EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. THE “PERSONAL & HOUSEHOLD CARE” CATEGORY INCLUDES BEAUTY AND CONSUMER HEALTHCARE. THE “PHYSICAL MEDIA” CATEGORY DOES NOT
INCLUDE DIGITAL DOWNLOADS OR STREAMING. COMPARABILITY: BASE AND CATEGORY DEFINITION CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
IRELAND
ANNUAL SPEND IN EACH CONSUMER GOODS ECOMMERCE CATEGORY (U.S. DOLLARS, B2C ONLY)
ECOMMERCE: CONSUMER GOODS CATEGORIES
FEB
2022
81. 81
01 AMAZON 100
02 ARGOS 64
03 SMYTHS 62
04 DUNNES STORES 34
05 EBAY 24
06 GOOGLE 17
07 FITBIT 17
08 AMAZON IRELAND 15
09 HARVEY NORMAN 13
10 MARKS AND SPENCER 13
11 ARGOS IRELAND 11
12 IPHONE 11 11
13 IPHONE XR 11
14 SPORTS DIRECT 9
15 FIDGET TOYS 9
16 YOUTUBE 7
17 BOOHOO 6
18 TRANSLATE 4
19 FACEBOOK 4
20 ELECTRIC SCOOTER 2
# SEARCH QUERY INDEX # SEARCH QUERY INDEX
SOURCE: GOOGLE TRENDS, BASED ON GOOGLE SHOPPING SEARCHES CONDUCTED BETWEEN 01 JANUARY 2021 AND 31 DECEMBER 2021. NOTES: ANY SPELLING ERRORS OR LANGUAGE INCONSISTENCIES
IN SEARCH QUERIES ARE AS PUBLISHED BY GOOGLE TRENDS, AND ARE SHOWN “AS IS”, TO ENABLE READERS TO IDENTIFY POTENTIAL CHANGES IN HOW PEOPLE USE LANGUAGE IN DIGITAL ENVIRONMENTS.
GOOGLE DOES NOT PUBLISH ABSOLUTE SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS RELATIVE SEARCH VOLUMES FOR EACH QUERY COMPARED WITH THE SEARCH VOLUME OF THE
TOP QUERY. ADVISORY: GOOGLE TRENDS USES DYNAMIC SAMPLING, SO RANK ORDER AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED, EVEN FOR THE SAME TIME PERIOD.
IRELAND
QUERIES WITH THE GREATEST VOLUME OF GOOGLE SHOPPING SEARCH ACTIVITY BETWEEN 01 JANUARY 2021 AND 31 DECEMBER 2021
TOP GOOGLE SHOPPING QUERIES
FEB
2022
82. 82
$341.8 $319.9 $142.5 $4.08
MILLION MILLION MILLION MILLION
+44% (+$104 MILLION) +68% (+$130 MILLION) +32% (+$35 MILLION) +32% (+$995 THOUSAND)
$369.4 $41.75 $4.86 $22.55
MILLION MILLION MILLION MILLION
+27% (+$78 MILLION) -8.1% (-$3.7 MILLION) -73% (-$13 MILLION) +17% (+$3.2 MILLION)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
HOTELS PACKAGE HOLIDAYS VACATION RENTALS CRUISES
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
FLIGHTS CAR RENTALS TRAINS LONG-DISTANCE BUSES
SOURCE: STATISTA DIGITAL MARKET OUTLOOK; STATISTA MOBILITY MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: FIGURES REPRESENT ESTIMATES OF FULL-YEAR REVENUES FOR 2021 IN
U.S. DOLLARS, AND COMPARISONS WITH EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. VALUES DO NOT INCLUDE REVENUES ASSOCIATED WITH PUBLIC TRANSPORT, NON-COMMERCIAL FLIGHTS,
FERRIES, TAXIS, RIDE-SHARING, RIDE-HAILING, OR CHAUFFEUR SERVICES. COMPARABILITY: BASE AND CATEGORY DEFINITION CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
IRELAND
ANNUAL SPEND ON ONLINE TRAVEL AND TOURISM SERVICES (U.S. DOLLARS)
ONLINE TRAVEL AND TOURISM
FEB
2022
83. 83
$523.2 $172.5 $165.7 $45.12 $139.8
MILLION MILLION MILLION MILLION MILLION
+20.0% (+$87 MILLION) +23.4% (+$33 MILLION) +20.5% (+$28 MILLION) +13.0% (+$5.2 MILLION) +17.7% (+$21 MILLION)
TOTAL VIDEO GAMES VIDEO-ON-DEMAND EPUBLISHING DIGITAL MUSIC
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: FIGURES REPRESENT ESTIMATES FOR FULL-YEAR SPEND IN 2021 IN U.S. DOLLARS, AND COMPARISONS WITH
EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. INCLUDES CONTENT DOWNLOADS AND SUBSCRIPTIONS TO STREAMING SERVICES AND ONLINE PUBLISHERS. DOES NOT INCLUDE PHYSICAL MEDIA
OR USER-GENERATED CONTENT. COMPARABILITY: BASE AND CATEGORY DEFINITION CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
IRELAND
ANNUAL SPEND ON DIGITAL MEDIA DOWNLOADS AND SUBSCRIPTIONS
DIGITAL MEDIA SPEND
FEB
2022
84. 84
1.10 +15.5% $222.6 +26.8% $202
MILLION +148 THOUSAND MILLION +$47 MILLION YOY: +9.8%
NUMBER OF PEOPLE
ORDERING FOOD DELIVERY
VIA ONLINE PLATFORMS
YEAR-ON-YEAR CHANGE IN
THE NUMBER OF ONLINE
FOOD DELIVERY USERS
TOTAL ANNUAL VALUE
OF ONLINE FOOD
DELIVERY ORDERS (USD)
YEAR-ON-YEAR CHANGE
IN THE VALUE OF ONLINE
FOOD DELIVERY ORDERS
AVERAGE ANNUAL VALUE
OF ONLINE FOOD DELIVERY
ORDERS PER USER (USD)
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: FIGURES REPRESENT ESTIMATES FOR FULL-YEAR 2021, AND COMPARISONS WITH EQUIVALENT VALUES FOR THE
PREVIOUS CALENDAR YEAR. FINANCIAL VALUES ARE IN U.S. DOLLARS. ONLY INCLUDES ORDERS MADE VIA ONLINE SERVICES. PERCENTAGE CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A
STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE ABSOLUTE CHANGE. COMPARABILITY: BASE AND CATEGORY DEFINITION CHANGES. FIGURES
ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
IRELAND
HEADLINES FOR THE ADOPTION AND USE OF ONLINE FOOD DELIVERY SERVICES
ONLINE FOOD DELIVERY OVERVIEW
FEB
2022
85. 85
3.59 +5.2% $13.59 +39.2% $3,790
MILLION +176 THOUSAND BILLION +$3.8 BILLION YOY: +32%
NUMBER OF
PEOPLE MAKING
DIGITAL PAYMENTS
YEAR-ON-YEAR CHANGE
IN THE NUMBER OF PEOPLE
MAKING DIGITAL PAYMENTS
TOTAL ANNUAL VALUE
OF DIGITAL PAYMENT
TRANSACTIONS (USD)
YEAR-ON-YEAR CHANGE
IN THE VALUE OF DIGITAL
PAYMENT TRANSACTIONS
AVERAGE ANNUAL VALUE
OF DIGITAL PAYMENTS
PER USER (USD)
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: “DIGITAL PAYMENTS” INCLUDE MOBILE P.O.S. PAYMENTS (E.G. PAYMENTS VIA APPLE PAY OR SAMSUNG PAY), B2C
DIGITAL COMMERCE, AND B2C DIGITAL REMITTANCES. VALUES DO NOT INCLUDE B2B TRANSACTIONS. FIGURES REPRESENT ESTIMATES FOR FULL-YEAR FOR 2021, AND COMPARISONS WITH EQUIVALENT VALUES
FOR THE PREVIOUS CALENDAR YEAR. FINANCIAL VALUES ARE IN U.S. DOLLARS. PERCENTAGE CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%,
NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE ABSOLUTE CHANGE. COMPARABILITY: BASE CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
IRELAND
HEADLINES FOR THE ADOPTION AND USE OF DIGITALLY ENABLED PAYMENT SERVICES BY END CONSUMERS
OVERVIEW OF CONSUMER DIGITAL PAYMENTS
FEB
2022
87. 87
38.0%
34.2%
32.6%
28.3%
27.6%
25.2%
23.8%
22.4%
22.0%
19.2%
18.5%
18.1%
18.0%
14.8%
14.6%
WORD-OF-MOUTH
SEARCH ENGINES
TV ADS
ONLINE RETAIL SITES
SOCIAL MEDIA ADS
IN-STORE DISPLAYS & PROMOTIONS
ADS ON WEBSITES
BRAND WEBSITES
SOCIAL MEDIA COMMENTS
RADIO ADS
CONSUMER REVIEW SITES
ADS IN MOBILE APPS
TV SHOWS AND FILMS
ONLINE VIDEO PRE-ROLL
PRODUCT SAMPLES
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
IRELAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO DISCOVER NEW BRANDS, PRODUCTS, AND SERVICES VIA EACH CHANNEL OR MEDIUM
SOURCES OF BRAND DISCOVERY
FEB
2022
88. 88
56.6% 62.9% 10.9% 14.8% 16.2%
RESEARCH BRANDS
ONLINE BEFORE
MAKING A PURCHASE
VISITED A BRAND’S
WEBSITE IN THE
PAST 30 DAYS
CLICKED OR TAPPED
ON A BANNER AD ON A
WEBSITE IN THE PAST 30 DAYS
CLICKED OR TAPPED ON A
SPONSORED SOCIAL MEDIA
POST IN THE PAST 30 DAYS
DOWNLOADED OR
USED A BRANDED MOBILE
APP IN THE PAST 30 DAYS
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
IRELAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY ENGAGE IN EACH KIND OF ONLINE ACTIVITY
ENGAGEMENT WITH DIGITAL MARKETING
FEB
2022
89. 89
56.0%
45.0%
33.9%
33.6%
26.8%
21.6%
21.6%
17.9%
17.2%
15.4%
12.7%
11.8%
9.6%
8.4%
7.5%
SEARCH ENGINES
CONSUMER REVIEWS
SOCIAL NETWORKS
BRAND WEBSITES
PRICE COMPARISON SITES
Q&A SITES
SPECIALIST REVIEW SITES
FORUMS & MESSAGE BOARDS
MOBILE APPS
DISCOUNT COUPON SITES
VIDEO SITES
BRAND & PRODUCT BLOGS
MESSAGING & LIVE CHAT
ONLINE PINBOARDS
VLOGS
SOURCE: GWI (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
IRELAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH CHANNEL AS A PRIMARY SOURCE OF INFORMATION WHEN RESEARCHING BRANDS
MAIN CHANNELS FOR ONLINE BRAND RESEARCH
FEB
2022
90. 90
$1.15 $506.7 $375.5 $173.7 $50.26
BILLION MILLION MILLION MILLION MILLION
+22.1% (+$208 MILLION) +22.4% (+$93 MILLION) +14.2% (+$47 MILLION) +19.5% (+$28 MILLION) +9.6% (+$4.4 MILLION)
TOTAL SEARCH ADS BANNER ADS VIDEO ADS CLASSIFIEDS
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: FIGURES REPRESENT ESTIMATES FOR FULL-YEAR SPEND IN 2021 IN U.S. DOLLARS, AND COMPARISONS WITH
EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. DOES NOT INCLUDE ADVERTISING REVENUES ASSOCIATED WITH EMAIL MARKETING, AUDIO ADS, INFLUENCER MARKETING, SPONSORSHIPS,
PRODUCT PLACEMENT, OR COMMISSION-BASED AFFILIATE SYSTEMS. COMPARABILITY: BASE CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
IRELAND
ANNUAL SPEND ON DIGITAL ADVERTISING, WITH DETAIL BY ADVERTISING FORMAT (U.S. DOLLARS)
VALUE OF THE DIGITAL ADVERTISING MARKET
FEB
2022
91. 91
32.5% +0.010% $372.5 +22.1%
+0.3 BPS MILLION +$68 MILLION
SOCIAL MEDIA’S SHARE
OF TOTAL DIGITAL
ADVERTISING SPEND
YEAR-ON-YEAR CHANGE IN
SOCIAL MEDIA’S SHARE OF TOTAL
DIGITAL ADVERTISING SPEND
ANNUAL SPEND
ON SOCIAL MEDIA
ADVERTISING (USD)
YEAR-ON-YEAR CHANGE
IN SOCIAL MEDIA
ADVERTISING SPEND
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: FIGURES REPRESENT ESTIMATES FOR FULL-YEAR 2021, AND COMPARISONS WITH EQUIVALENT VALUES FOR
THE PREVIOUS CALENDAR YEAR. FINANCIAL VALUES ARE IN U.S. DOLLARS. DOES NOT INCLUDE ADVERTISING REVENUES ASSOCIATED WITH EMAIL MARKETING, AUDIO ADS, INFLUENCER MARKETING,
SPONSORSHIPS, PRODUCT PLACEMENT, OR COMMISSION-BASED AFFILIATE SYSTEMS. PERCENTAGE CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL
60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE ABSOLUTE CHANGE. COMPARABILITY: BASE CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
IRELAND
SOCIAL MEDIA’S SHARE OF THE DIGITAL ADVERTISING MARKET
SOCIAL MEDIA ADVERTISING OVERVIEW
FEB
2022
92. 92
85.5% +1.5% $980.1 +24.0%
+129 BPS MILLION +$190 MILLION
PROGRAMMATIC’S
SHARE OF TOTAL DIGITAL
ADVERTISING SPEND
YEAR-ON-YEAR CHANGE IN
PROGRAMMATIC’S SHARE OF
TOTAL DIGITAL ADVERTISING SPEND
ANNUAL SPEND ON
PROGRAMMATIC
ADVERTISING (USD)
YEAR-ON-YEAR CHANGE
IN PROGRAMMATIC
ADVERTISING SPEND (USD)
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: FIGURES REPRESENT ESTIMATES FOR FULL-YEAR 2021, AND COMPARISONS WITH EQUIVALENT VALUES FOR
THE PREVIOUS CALENDAR YEAR. FINANCIAL VALUES ARE IN U.S. DOLLARS. DOES NOT INCLUDE ADVERTISING REVENUES ASSOCIATED WITH EMAIL MARKETING, AUDIO ADS, INFLUENCER MARKETING,
SPONSORSHIPS, PRODUCT PLACEMENT, OR COMMISSION-BASED AFFILIATE SYSTEMS. PERCENTAGE CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL
60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE ABSOLUTE CHANGE. COMPARABILITY: BASE CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
IRELAND
SHARE OF DIGITAL ADVERTISING FULFILLED VIA PROGRAMMATIC TECHNOLOGIES
PROGRAMMATIC ADVERTISING OVERVIEW
FEB
2022
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104. Prior to our Digital 2021 reports, we included data
sourced from social media platforms’ self-service
advertising tools in our calculations of internet user
numbers, but we no longer include this data in our
internet user figures. This is because the user numbers
reported by social media platforms are typically based
on active user accounts, and may not represent unique
individuals. For example, one person may maintain
more than one active presence (account) on the same
social media platform. Similarly, some accounts may
represent ‘non-human’ entities, including: pets and
animals; historical figures; businesses, causes, groups,
and organisations; places of interest; etc.
As a result, the figures we report for social media users
may exceed internet user numbers. However, while this
may seem counter-intuitive or surprising, such instances
do not represent errors in the data or in our reporting.
Rather, these differences may indicate delays in the
reporting of internet user numbers, or they may indicate
higher instances of individuals managing multiple
social media accounts, or ‘non-human’ social media
accounts.
If you have any questions about specific data
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please email our reports team: reports@kepios.com.
footnotes of each relevant chart, but please use caution
when comparing data from different reports, because
changes to research samples, base data, research
methodologies, and approaches to reporting may
mean that values are not comparable.
Furthermore, due to the differing data collection and
treatment methodologies, and the different periods
during which data have been collected, there may be
significant differences in the reported metrics for similar
data points throughout this report. For example, data
from surveys often varies over time, even if that data
has been collected by the same organisation using the
same approach in each wave of their research.
In particular, reports of internet user numbers vary
considerably between different sources and over time.
In part, this is because there are significant challenges
associated with collecting, analysing, and publishing
internet user data on a regular basis, not least because
research into public internet use necessitates the use of
face-to-face surveys. Different organisations may also
adopt different approaches to sampling the population
for research into internet use, and variations in areas
such as the age range of the survey population, or the
balance between urban and rural respondents, may
play an important role in determining eventual findings.
Note that COVID-19 has limited internet user research.
Note: This page is a summary of our comprehensive
notes on data variance, potential mismatches,
and curiosities, which you can read in full at
https://datareportal.com/notes-on-data.
This report features data from a wide variety of
different sources, including market research agencies,
internet and social media companies, governments,
public bodies, news media, and private individuals, as
well as extrapolations and analysis of that data.
Wherever possible, we’ve prioritised data sources
that provide broader geographical coverage, in
order to minimise potential variations between data
points, and to offer more reliable comparison across
countries. However, where we believe that standalone
metrics provide a more reliable reference, we use such
standalone numbers to ensure more accurate reporting.
Please note that some data points may only be
available for a limited selection of countries, so we
may not be able to report the same data in all reports.
From time to time, we may also change the source(s)
that we use to inform specific data points. As a result,
some figures may appear to change in unexpected
ways from one report to another. Wherever we’re
aware of these changes, we include details in the
NOTES ON DATA VARIANCE, MISMATCHES, AND CURIOSITIES
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that relate to various geographical territories
around the world, however reference to
these territories and any associated elements
(including names and flags) does not imply
the expression of any opinion whatsoever
on the part of Kepios, We Are Social, or
any of the featured brands, nor any of those
organisations’ partners, affiliates, employees
or agents, concerning the legal status of
any country, territory, city or area or of its
authorities, or concerning the delimitation of
its frontiers or boundaries.
This report is provided with the understanding
that it does not constitute professional
advice or services of any kind and
should therefore not be substituted for
independent investigations, thought or
judgment. Accordingly, neither Kepios, nor
We Are Social, nor any of the brands and
organisations featured or cited herein, nor any
of their partners, affiliates, group companies,
employees or agents shall, to the fullest
extent permitted by law, be liable to you or
This report has been compiled by Kepios Pte.
Ltd. (“Kepios”) on behalf of We Are Social
Ltd. (“We Are Social”) for informational
purposes only, and relies on data from a wide
variety of sources, including but not limited
to public and private companies, market
research firms, government agencies, NGOs,
and private individuals.
While Kepios and We Are Social strive to
ensure that all data and charts contained in
this report are, as at the time of publishing,
accurate and up-to-date, neither Kepios, nor
We Are Social, nor any of the other featured
brands and organisations shall be responsible
for any errors or omissions contained in this
report, or for the results obtained from its use.
All information contained in this report
is provided “as is”, with no guarantee
whatsoever of its accuracy, completeness,
correctness or non-infringement of third-
party rights and without warranty of any
kind, express or implied, including without
limitation, warranties of merchantability or
fitness for any particular purpose.
DISCLAIMER AND IMPORTANT NOTES