The document summarizes Fiji Brand Campaign from 2010-2011. It introduced new brand ambassadors to associate the brand with young Fijian sports personalities. It brought a new standard to outdoor advertising with 3D die-cut billboards and looked for iconic locations. The campaign applied large street pennants and welcome signs with brand ambassadors. It reinforced the rural reach with village signs. Innovative top up kiosks were added and campaigns kept the brand fresh. The brand campaign received extensive media coverage in Fiji.

1. Fiji Brand Campaign 2010/11
October 2010

2. New Brand Campaign – Brand Ambassadors
We identified young Fijian sports personalities to sponsor and associate our brand with
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3. New Brand Campaign – 3D treatments
We brought a new standard to outdoor advertising in Fiji with die-cut billboards
Before
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4. New Brand Campaign – 3D treatments
We have brought a new standard to outdoor advertising in Fiji with die-cut billboards
After
Central Nadi
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5. New Brand Campaign – 3D treatments
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6. New Brand Campaign – 3D treatments
Valelevu, Suva
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7. New Brand Campaign – 3D treatments
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8. New Brand Campaign – Iconic locations
We looked for the best possible locations in Fiji for our brand
3D effect site – largest outdoor site in the region 8
Civic Carpark building, central Suva

9. New Brand Campaign – Iconic locations
We applied our message to street pennants in Fiji in a way that had never been done before
Pennants are large format: 1.0m x 1.5m (see next slide)
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10. New Brand Campaign – Iconic locations
We applied our message to street pennants in Suva and Nadi.
Pennants on Sydney Parade, Central Suva
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11. New Brand Campaign – Iconic locations
Welcome Signs with new Brand Ambassadors, Suva
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12. New Brand Campaign – Iconic locations
Major junctions: Harris Rd, Nadi
Entrance, Royal Yacht Club
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13. New Brand Campaign – Iconic locations
5 Airbridges: Nadi International
Suva CBD
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14. New Brand Campaign – Rural reach
We reinforced our message and network coverage strength in key rural locations with
our Village Sign rollout
10 key locations: Double Sided Village Signs contain the new logotype as well as a
subtle coverage message.
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15. New Brand Campaign – Rural reach, top up kiosks
We added the new campaign design to innovative new recharge kiosks
Top Up Kiosks Mega Kiosk
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16. Keeping it Fresh
We are keeping our Fiji campaign alive by continuing to push distinctive and
creative advertising in Fiji.
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Die Cut Outdoor Billboard – Digicel Fiji Sevens

17. Media Coverage
The brand campaign received huge attention and was a major talking point in Fiji
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18. Media Coverage (2)
Business Section
Full Back Page Sports Section
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19. Media Coverage (3)
Business Section
Full Back Page Sports Section
Sports Section
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