this power point is about the design of the Starbucks cup

1. Hello and
welcome to my
Presentation
Powerpoint!

2. Starbucks and it's
Cups
Campaign

3. How it started
In 1997, Starbucks started to grow outside of the United States and Canada, so
they came up with the first of their holiday cups to get people interested.
They changed the standard design for red cups with festive images on them.
There were different designs on the red background each year. The campaign
was a big hit with the public right away.

4. The red cups of the year
2015
For the most intriguing year of the campaign, the cups were just red
with no further artwork, which Starbucks was being accused because
of doing this
As a result of this promotion, the business achieved revenues that
were 11.9 percent more than they had been the previous year in the 13
weeks leading up to it, according to its estimates.

5. Image of
Starbucks's cup
in 2015

6. The red cups of the year
2017
This year's Starbucks red cup featured a mosaic of gifts, snowflakes, and the arms of two
individuals holding hands.
Due to confusion on the gender of the two individuals holding hands, there was a backlash
against the cup message.

7. Image of
Starbucks's cup
in 2017

8. The red cups of the year
2018
After years of backlash, Starbucks decided to provide Christmas cups decorated with candy canes,
ornaments, and holly in 2018.
A limited-edition reusable Christmas cup was also handed out for free on November 2 by Starbucks.
During the holidays, customers who brought their own reusable cup received a 50-cent discount on
winter-themed beverages.
The limited-edition cup sold out in just two hours on November 2. Starbucks fans lined up to get
their hands on one of them. Irate fans took to Twitter to vent their anger.

9. the red cups of the year
2018
For the first time in a few years, Starbucks didn't get into a fight with other people
.Starbucks ended up in hot water because it ran out of cups.
Creating controversy around your campaign may generate a situation that no amount
of money could buy to make it better, and it does come with a certain element of
danger for your brand.

10. Image of
Starbucks's cup
in 2018

11. My Point Of View
The way Starbucks has gone this far and shown its development via the design of its cups,
in my opinion, is really intriguing, even though the company has not performed admirably
in some of its campaigns, as I have indicated in my previous presentation slides.
The section of the article that I read about these campaigns where the author mentions
that Starbucks' campaign for the year 2015 has been noticed extensively on social media
and that the corporation has earned 11.9 percent more sales than the previous year ,which
is pretty impressive.

12. sources:
Campbell, K. (2019, September 19). Starbucks Red Cups Spark
Consumer Salivating (and Controversy). The BigCommerce Blog.
https://www.bigcommerce.com/blog/starbucks-red-cups-holiday-
campaign/#2017s-gender-ambiguity.
"Starbucks Taiwan 星巴克red cup add own color in" by Majiscup
Paper Cup 紙コップ美術館is licensed under
"Starbucks Taiwan 星巴克red cup houndstooth flames" by Majiscup
Paper Cup 紙コップ美術館is licensed under CC BY-NC-ND 2.0
"Starbucks red cup ombré" by Majiscup Paper Cup
紙コップ美術館is licensed under CC BY-NC-ND 2.0

13. Thank You!
Mediya Samvati
#160855193