More than 2 million cat videos were uploaded to YouTube in 2014, receiving over 26 billion views. This document outlines insights and strategies for a social media campaign focused on cats. It notes that cat owners are passionate about their pets and enjoy sharing about them online. The campaign will create engaging cat-related content to share on Twitter and WordPress to build a following of cat enthusiasts. Geographic targeting and exploring local versus global communities are also discussed.
NRB Convention 2010 in Nashville - Social Media workshop discussing Facebook, Twitter, YouTube and other social media with tips and best practices for ministries and non-profits
Social Media for Realtors by Karen KefauverKaren Kefauver
Social Media can Help Realtors - How to Gain a Marketing Advantage
You'll learn:
• Overview of top social media networks and their key features, social media trends (as of June 2012)
• Examples of how Realtors are using these networks successfully
• Time saving tips for using social media
In an endeavor to support vibrant art and culture, Tata Housing in association with DDB Mudra Max presented Indikaleido 2012, a three-day festival (2nd - 4th November) organized at Horiman Circle in Mumbai. The event encapsulated a variety of music, dance, theatre, puppetry, astronomy programs and workshops
The event was a huge success and saw participation from approximately over 20,000 people from all walks of life. Moreover Tata Housing hastag Switch2Green was trending in Mumbai on Twitter and the company’s Facebook page saw an increase by over 8000 new fans.
Tata Housing unveiled its Green CSR Campaign Beautiful Is Green (BIG) at the event, which was an extremely engaging initiative. Over 1000 people pledged to live a greener tomorrow. This campaign also received a great response on Tata Housing’s Facebook & Twitter pages which were filled with personalised experiences at Indikaleido.
Introduction to social media for the Town of Cardston, AB. Created in 2010 and without being able to consult with the client (subcontracted work), I concluded they weren't ready for Facebook (at the time, they had blocked access to Facebook from the town web site). Happy to say I was wrong - the Facebook group page they created for the town now has more members than the town has residents.
Presented by:
Alison Eldridge, WA State GEAR UP
Sean Brennan, CA State GEAR UP
Daniel Bremer-Wirtig, NCCEP
Presented at:
2012 NCCEP/GEAR UP Annual Conference
July 22-25, 2012
Washington, DC
Description:
Learn which social media tools are easy to setup, manage and give you the most "bang for your buck." Tweet by tweet, GEAR UP programs are doing exceptional work sharing their stories and achievements nationwide. With so many programs and organizations competing for funding, media attention, and partnerships, it’s important for your program to stand out. A social media strategy helps you tell your story and communicate easily and effectively with families, educators, legislators, and the community. We will go over the how to’s of choosing & activating specific social media channels while creating an engaging and effective message. No previous “social media” expertise is necessary.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
Follow us on: Pinterest
Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
NRB Convention 2010 in Nashville - Social Media workshop discussing Facebook, Twitter, YouTube and other social media with tips and best practices for ministries and non-profits
Social Media for Realtors by Karen KefauverKaren Kefauver
Social Media can Help Realtors - How to Gain a Marketing Advantage
You'll learn:
• Overview of top social media networks and their key features, social media trends (as of June 2012)
• Examples of how Realtors are using these networks successfully
• Time saving tips for using social media
In an endeavor to support vibrant art and culture, Tata Housing in association with DDB Mudra Max presented Indikaleido 2012, a three-day festival (2nd - 4th November) organized at Horiman Circle in Mumbai. The event encapsulated a variety of music, dance, theatre, puppetry, astronomy programs and workshops
The event was a huge success and saw participation from approximately over 20,000 people from all walks of life. Moreover Tata Housing hastag Switch2Green was trending in Mumbai on Twitter and the company’s Facebook page saw an increase by over 8000 new fans.
Tata Housing unveiled its Green CSR Campaign Beautiful Is Green (BIG) at the event, which was an extremely engaging initiative. Over 1000 people pledged to live a greener tomorrow. This campaign also received a great response on Tata Housing’s Facebook & Twitter pages which were filled with personalised experiences at Indikaleido.
Introduction to social media for the Town of Cardston, AB. Created in 2010 and without being able to consult with the client (subcontracted work), I concluded they weren't ready for Facebook (at the time, they had blocked access to Facebook from the town web site). Happy to say I was wrong - the Facebook group page they created for the town now has more members than the town has residents.
Presented by:
Alison Eldridge, WA State GEAR UP
Sean Brennan, CA State GEAR UP
Daniel Bremer-Wirtig, NCCEP
Presented at:
2012 NCCEP/GEAR UP Annual Conference
July 22-25, 2012
Washington, DC
Description:
Learn which social media tools are easy to setup, manage and give you the most "bang for your buck." Tweet by tweet, GEAR UP programs are doing exceptional work sharing their stories and achievements nationwide. With so many programs and organizations competing for funding, media attention, and partnerships, it’s important for your program to stand out. A social media strategy helps you tell your story and communicate easily and effectively with families, educators, legislators, and the community. We will go over the how to’s of choosing & activating specific social media channels while creating an engaging and effective message. No previous “social media” expertise is necessary.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
Follow us on: Pinterest
Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
25. INSIGHT #3
• Cat owners are cat enthusiasts
– Passionate
– Obsessed
– Love to talk about their cats!
26.
27.
28.
29. MOVING FORWARD
• Seed content on
WordPress site
• Continue to post
content and connect
with cat owners on
Twitter
30. AREAS TO EXPLORE
• Geo-targeting through Twitter’s
Advanced Search feature
• Local vs. Global
– Local: “Find a shelter” feature
– Global: Larger community
32. THE END!
T H A N K S F O R L I S T E N I N G
@Cat_titudeHQ
Editor's Notes
Adopt a Cattitude!!
The Internet loves cats.
reserved
withholding personalities
Funny
seduce us into paying closer attention to them
Cat videos have more views per video than any other category of YouTube content
Industry
Merchandise
Grumpy cat has made its own $100 million dollars.
Cat Film Festival held by RSPCA where attendees can watch adorable video clips, get a cat tattoo or dress up as their favourite cat
Glebe bicenenntial park on October 4
RSPCA, Australia’s largest animal welfare organization release statistics
A total of 49,000 cats were received nationally by the RSPCA
31.1% of these cats were euthanized
46,000 dogs – 15.9% euthanased
An alarming stat
RSPCA, Australia’s largest animal welfare organization release statistics
A total of 49,000 cats were received nationally by the RSPCA
31.1% of these cats were euthanized
46,000 dogs – 15.9% euthanased
An alarming stat
leverage people’s love of watching cat related media online into encouraging people to consider adopting a cat
Difficult !
PERCEPTIONS + STEREOTYPES
Cats animals doing weird and funny things.
independent, unfriendly, temperamental, don’t make good pets, solitary
wonderful companions, they are very loving, and they are very loyal.
A philosophy that recognizes a message is best received within entertainment – the candy
Finding the right tone of voice is difficult.
VIDEO!!!!!
Created a Facebook page
Unsuccessful. A flop
Mostly family & family friends – nobody who I didn’t ask -
130 post reach BUT limited engagement
9 people engaged – 3 people who like, my dad, brother and Nyssa!
reach and exposure.
Follow train
total of 121 engagements – 100 engagements
Engaging with people – sent a photo of their cat conversation…meme out of.
One of my largest engagements rates – conversation
60 engagements – Tweet with 3rd largest engagement
Traffic
Ongoing conversations
Twitter is a more open ecosystem because you meet new people all the time
Facebook reach limited to friends
Very personal platform.
Twitter public conversation – anonymous
flow in and out of conversations
Power for page owners to censor things they don’t like about them – Facebook
Twitter has searchable conversations.
Posts without hashtags outperform those with hashtags.
Social media platforms become a walled garden disconnected to the open web
Twitter has added native image hosting, native video hosting and a whole stack of cards to ensure that people spend more time in the stream and less time clicking out to YouTube or Imgur or anywhere else.
walled garden where interactions take place primarily Twitter
Fundamentally its advantage
exist because it is easy to share interests shared interests
People are easily distracted - short attention spans – forces you to be brief
2) Cat media – overload of cat stuff on the Internet – look pay attention to my content – competing for attention
How do I make my content noticeable? Different?
Few mini experiments
When this is the only mouse you need – benefits of owning a cat – pest control
The catfather – parody - an offer you cant refuse
600+ followers – cat lovers
Implying – emotional benefit – appealing -
‘Some people own cats and go on to lead normal lives’ – hit home!
Increase engagement – resonates with cat owners
Retweet, share – all friends – goes out!
Key influencers
Why – encouraging cat adoption - creating content to people who already own cats?!!
Few things to consider here
Internet is a virtual cat park
“The Net enables lives that were previously impossible, or inconvenient, or uncommon.” – Lawrence Lessig – cyberspace
It allows cat lovers to have a dedicated space to celebrate cats the way actual, physical dog parks have long given dog lovers a space to celebrate dogs.
drawn to the Internet because they lack other public valves where they can express their affection
Community-building
Network society paradigm – a culture of openness and sharing , people are decentralised, organised in networks
cats have own dedicated social media presence –– huge Grumpy Cat ,, Lil Bub – huge following
LONG TAIL POWER LAW DISTRIBUTION
relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
effect of the technologies that have made it easier for consumers to find niches
Travis mentioned a really good point - profiles about cats to adopt – This is Dora and Rocky, and Tess – what about rescue stories?
Well this could work. Cats owners – brand ambassadors - the best people to inspire adoption.
From my own personal experience – just watching a video or seeing meme – encourage you to adopt a cat
Emotional, deeper level
connection- to their own cats, to other peoples cats –
Who is better to inspire other people to adopt than cat owners themselves
Collective intelligence – power of the masses – power of stories! – one individual person doing some content generaiton
Simple survey
‘Gatekeeper’ –
Aggregating and curating content
Gatekeeper
People find it more enjoyable – someone elses take on it.
Particpaotry culture – distributed control of the production of content – it is hard to get people to be producers of content – without any direct gain – money ,
Value - community, find a cat,
Incentive – be part of community, have someone write about their cat
