Diffusion theory finale
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Diffusion theory finale
Diffusion theory was first studied in the early 20th century by French, German, and Australian anthropologists. It was later developed and popularized in 1962 by Everett Rogers in his book "Diffusion of Innovations", which proposed that new ideas and technologies spread through populations via communication channels over time. The theory describes the process by which an innovation is adopted by individuals in a social system, following a common pattern: knowledge, persuasion, decision, implementation, and confirmation. Key elements include the innovation itself, communication channels, time, and the social system.
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This document contains rules related to mines and mining in India from 1955. Some key points:
- It establishes committees to oversee mines safety and administration with members from government, owners, and workers.
- It outlines procedures for committee meetings including notice, agenda, voting, and record keeping.
- Courts of inquiry are to publicly investigate accidents and incidents to find causes and enable reporting.
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Diffusion theory finale
Diffusion theory was first studied in the early 20th century by French, German, and Australian anthropologists. It was later developed and popularized in 1962 by Everett Rogers in his book "Diffusion of Innovations", which proposed that new ideas and technologies spread through populations via communication channels over time. The theory describes the process by which an innovation is adopted by individuals in a social system, following a common pattern: knowledge, persuasion, decision, implementation, and confirmation. Key elements include the innovation itself, communication channels, time, and the social system.
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This document contains rules related to mines and mining in India from 1955. Some key points:
- It establishes committees to oversee mines safety and administration with members from government, owners, and workers.
- It outlines procedures for committee meetings including notice, agenda, voting, and record keeping.
- Courts of inquiry are to publicly investigate accidents and incidents to find causes and enable reporting.
- Expenses of an inquiry can be recovered from management if negligence is found.
Lesson 15 AS Media Studies - media effects
The document discusses the hypodermic needle theory, which suggests that media has a direct and powerful influence over passive audiences. It was influenced by several factors in the early-to-mid 20th century, including the rise of popular media like radio and television, the advertising industry, and propaganda studies. The theory proposes that media can uniformly influence large groups of people by "injecting" them with targeted messages designed to trigger a desired response. It cites the 1938 War of the Worlds radio broadcast as an example that allegedly caused mass hysteria and panic among listeners who believed the fictional account of a Martian invasion. While the theory assumed audiences were passive, it continues to influence perspectives on how media can shape ideas and behaviors through moral
Bullet theory
The Hypodermic Needle Theory originated in the 1920s and posits that media has the power to directly inject influential messages into passive audiences, similar to how a hypodermic needle injects a substance. It assumes media can strongly impact public opinion and behavior in a uniform way. While influential early on, it is now seen as too simplistic given that audiences can reject messages and media effects vary between individuals and are influenced by other factors.
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The document summarizes the key aspects of the Enlightenment, including that it was an 18th century philosophical movement that stressed human reasoning over blind faith. It originated from the Scientific Revolution, which demonstrated reason's power. Enlightenment thinkers believed reason could solve human problems. Philosophes were free thinkers who analyzed society's evils and proposed reforms. Enlightenment ideals spread due to growing literacy and a new print culture.
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This document discusses media and propaganda. It defines propaganda as misleading information used to publicize a particular point of view. The document then outlines the history of propaganda, including its early uses in ancient Greece and religious contexts. It describes how propaganda has evolved through different media over time, from vocal to digital. The document also discusses different types of propaganda like wartime, religious, and political propaganda. Finally, it introduces the propaganda model of communication developed by Herman and Chomsky, which describes how propaganda operates through mass media to manipulate populations and shape public attitudes.
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This document discusses various aspects of propaganda including definitions, origins, types, techniques and theories. It begins by defining propaganda as information spread intentionally to help or harm a person, group or nation. It originates from the Catholic Church in the 1600s. The three main types are black, white and grey propaganda depending on the truthfulness of the information. It also discusses several propaganda techniques like name-calling, glittering generalities and bandwagon. Key theorists discussed include Lasswell and his campaign strategy theory, Lippmann's public opinion formation theory, and Herman and Chomsky's five filters model of modern propaganda.
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The document discusses several historical influences on modern government from the 14th century to the 18th century: the Renaissance promoted intellectual life, individual rights, and social mobility; the Protestant Reformation challenged the Catholic Church and allowed more access to the Bible; nation-states emerged with sovereignty over religion and institutions; capitalism increased private property and economic opportunities; and the Age of Enlightenment applied scientific reasoning to religion, politics, and philosophy.
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2) Examples of how the theory has been applied to accelerate adoption of important public health programs and interventions.
3) Limitations of relying too heavily on the theory for public health program development and implementation.
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Intellectual revolutions that defined society
This document outlines several intellectual revolutions that have defined society: the Copernican revolution shifted the view of the Earth's place in the universe by proving the heliocentric model; the Darwinian revolution impacted biology by introducing evolution; and the Freudian revolution transformed psychiatry through psychoanalysis and the theory of personality development. It also discusses the information revolution brought by computer technology, contributions to archaeology from Meso-American civilizations, the development of freedom and nationhood in Asian countries, factors leading to revolutions in the Middle East, and Africa's fight against colonialism.
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This document discusses the four eras of mass communication theories:
1) Era of mass society theory from 1850-1940 where new media was seen as disruptive.
2) Era of scientific perspective from 1940-1950 where Lazarsfeld conducted experiments showing media had limited effects.
3) Era of limited effects from 1950-1960s where research supported this perspective.
4) Era of cultural criticism from 1960-1980s where European theorists argued media enabled elites to maintain power. Theories discussed in each era include propaganda theory, limited effects theory, agenda setting theory, and cultivation theory.
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This document discusses diffusion studies and Everett Rogers' diffusion of innovations theory. It defines diffusion as the process by which an innovation is communicated over time among members of a social system. Rogers proposed that diffusion follows an S-shaped curve as innovators and early adopters are joined by the early and late majorities. Consumers can also be categorized in an adoption bell curve. The document outlines common topics in diffusion research like characteristics of innovations, the adoption decision process, characteristics of adopters, and consequences of adoption. The purpose of diffusion research is to understand and predict the spread of new ideas over time.
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The document provides an overview of the Enlightenment, including that it was an intellectual movement where thinkers used reason and science rather than religion to understand the world. It took place from the late 17th century through the 18th century, starting in Britain and spreading to France and the Americas. Before the Enlightenment, most of Europe was ruled by absolute monarchs and religious authorities, while the Enlightenment encouraged changes in government, society, and economic structures and influenced revolutions through the ideas of influential philosophers.
Social innovation and the webs of culture - Frances Westley
Frances Westley examines how culture can both enable and constrain social innovation. She discusses the work of Tostan, which facilitated dialogue to empower communities in Senegal and end female genital cutting. Westley also analyzes how religion can be a barrier or opportunity for change, using the example of funeral ritual changes in Java. Finally, she explores how creating cultures of resilience and using art can catalyze radical social transformation by empowering marginalized voices.
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This document discusses different types of cultural diffusion and how cultures spread. It defines cultural diffusion as the spread of cultural trends across locations through person-to-person transmission. There are several types of expansion diffusion where trends spread outward from their origin, including contagious, hierarchical, and stimulus diffusion. Relocation diffusion occurs when people migrate and share their culture in a new location. The document also discusses folk culture, popular culture, and how the internet has impacted the spread and blending of cultures. It concludes by explaining George Ritzer's concept of McDonaldization, where principles of efficiency, predictability, calculability and control from fast food restaurants have come to dominate many aspects of modern society.
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The document summarizes the key aspects of the Enlightenment, including that it was an 18th century philosophical movement that stressed human reasoning over blind faith. It originated from the Scientific Revolution, which demonstrated reason's power. Enlightenment thinkers believed reason could solve human problems. Philosophes were free thinkers who analyzed society's evils and proposed reforms. Enlightenment ideals spread due to growing literacy and a new print culture.
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This document discusses media and propaganda. It defines propaganda as misleading information used to publicize a particular point of view. The document then outlines the history of propaganda, including its early uses in ancient Greece and religious contexts. It describes how propaganda has evolved through different media over time, from vocal to digital. The document also discusses different types of propaganda like wartime, religious, and political propaganda. Finally, it introduces the propaganda model of communication developed by Herman and Chomsky, which describes how propaganda operates through mass media to manipulate populations and shape public attitudes.
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This document discusses various aspects of propaganda including definitions, origins, types, techniques and theories. It begins by defining propaganda as information spread intentionally to help or harm a person, group or nation. It originates from the Catholic Church in the 1600s. The three main types are black, white and grey propaganda depending on the truthfulness of the information. It also discusses several propaganda techniques like name-calling, glittering generalities and bandwagon. Key theorists discussed include Lasswell and his campaign strategy theory, Lippmann's public opinion formation theory, and Herman and Chomsky's five filters model of modern propaganda.
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The document discusses several historical influences on modern government from the 14th century to the 18th century: the Renaissance promoted intellectual life, individual rights, and social mobility; the Protestant Reformation challenged the Catholic Church and allowed more access to the Bible; nation-states emerged with sovereignty over religion and institutions; capitalism increased private property and economic opportunities; and the Age of Enlightenment applied scientific reasoning to religion, politics, and philosophy.
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Diffusion of Innovation Theory in Health
The document summarizes key aspects of Diffusion of Innovation theory, including its historical perspective, constructs, limitations, and applications in public health. Specifically, it discusses:
1) The theory's four main constructs - innovation, communication channels, time, and social system - and how they relate to the diffusion process.
2) Examples of how the theory has been applied to accelerate adoption of important public health programs and interventions.
3) Limitations of relying too heavily on the theory for public health program development and implementation.
Week 15: Collective Behavior and Social Change
Collective behavior involves large groups acting together in an unplanned manner and can take various forms such as crowds, mass behavior, social movements, and social change. Crowds are temporary gatherings that share a focus and can become suggestible, while dispersed collectives like mass behavior involve people spread over a wide area sharing common information sources. Social movements aim to promote or resist social change through organized collective action. Theories of social movements examine factors like deprivation, resources, and the social construction of issues. Frame analysis explores how social movements define problems, solutions, and motivations to mobilize participants.
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This document discusses neo-liberalism as the dominant theory in globalization. It describes neo-liberalism as promoting individual liberty and free markets with limited state intervention. The document outlines key thinkers in neo-liberalism like Friedrich Hayek and Milton Friedman. It also discusses how neo-liberal policies were implemented in Chile in the 1970s and then spread globally through organizations like the IMF and World Bank, though with negative consequences like inequality. The document closes by noting the decline of neo-liberalism since the late 1990s financial crises and rise of opposition movements.
Intellectual revolutions that defined society
This document outlines several intellectual revolutions that have defined society: the Copernican revolution shifted the view of the Earth's place in the universe by proving the heliocentric model; the Darwinian revolution impacted biology by introducing evolution; and the Freudian revolution transformed psychiatry through psychoanalysis and the theory of personality development. It also discusses the information revolution brought by computer technology, contributions to archaeology from Meso-American civilizations, the development of freedom and nationhood in Asian countries, factors leading to revolutions in the Middle East, and Africa's fight against colonialism.
Four eras of communication (2)
This document discusses the four eras of mass communication theories:
1) Era of mass society theory from 1850-1940 where new media was seen as disruptive.
2) Era of scientific perspective from 1940-1950 where Lazarsfeld conducted experiments showing media had limited effects.
3) Era of limited effects from 1950-1960s where research supported this perspective.
4) Era of cultural criticism from 1960-1980s where European theorists argued media enabled elites to maintain power. Theories discussed in each era include propaganda theory, limited effects theory, agenda setting theory, and cultivation theory.
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一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Diffusion theory finale
- 2. HISTORY OF THE THEORY CONCEPT FIRST STUDIED BY FRENCH SOCIOLOGIST: GABRIEL TRADE GERMAN ANTHROPOLOGIST: FRIEDRICH RATZEL AUSTRALIAN ANTHROPOLOGIST: LEO FROBENIUS
- 4. STARTED IN RURAL SOCIOLOGY AND APPLIED IN VARIOUS CONTEXTS MEDICAL SOCIOLOGY COMMUNICATION MARKETING DEVELOPMENT STUDIES HEALTH PROMOTIONS
- 5. INVENTION OF THE THEORY IN 1962 EVERETTE MICHAEL ROGERS, A PROFESSOR OF RURAL SOCIOLOGY, PUBLISHED HIS SEMINAR WORK ‘‘DIFFUSION OF INNOVATION THEORY’’WHICH PRODUCED A THEORY OF THE ADOPTION OF INNOVATION AMONG INDIVIDUALS AND ORGANIZATIONS, HENCE THIS LED TO DIFFUSION THEORY ALSO KNOWN AS THE DIFFUSION OF INNOVATION THEORY
- 7. BASICS OF THE THEORY •INNOVATION: SOMETHING THAT IS NEW TO AN INDIVIDUAL. THIS COULD BE NEW IDEAS, PRACTICE OR AN OBJECT
- 8. BASICS •DIFFUSION: SPREAD OF INNOVATION TO OTHERS HENCE IT’S A PROCESS OF INDIVIDUALS TO OTHER INDIVIDUALS, INTERPERSONAL
- 9. ACCORDING TO EVERETT DIFFUSION OF INNOVATION IS THE PROCESS BY WHICH AN INNOVATION IS COMMUNICATED THROUGH CERTAIN CHANNELS OVERTIME AMONG THE MEMBER OF A SOCIAL SYSTEM
- 12. ADOPTERS CATEGORIES oINNOVATORS oEARLY ADOPTERS oEARLY MAJORITY oLATE MAJORITY oLAGGARDS
- 13. THE S- SHAPED CURVE
- 14. PLANNED PARENTHOOD FEDERATION OF AMERICA 1960 (PPFA)
- 16. • IN THE 1960 PPFA INNOVATED THE USE OF FAMILY PLANNING METHODS AS BIRTH CONTROL METHODS • MEDIA REFUSAL TO ADAPT AND SELL THE COMPANY’S PRODUCT AND GOVERNMENT • PEOPLE OF LATIN AMERICA ACCEPTED THE CONTRACEPTIVE USE TO CONTROL HIGH NUMBER OF BIRTH RATES AND UNWANTED PREGNANCIES
- 17. CONT • USED OPINION LEADERS IN PRESS CONFERENCES FOR TESTIMONIES • FACE TO FACE TALK WITH PEOPLE • LATER THE MEDIA ACCEPTED THE EFFECTIVE COMPANIES WORK • SOME RELIGIONS REFUSED AND STIIL REFUSE • SPREAD LATER TO AFRICA ,ASIA
- 19. THEORY INCORPORATION • Innovators- planned federation • Early adopters –Latin America people ,opinion leaders • Early majority- the rest of Americans, opinion followers • Late majority-Asia, Africa • Laggards – some religions, government and the media(the two later converted to late majority) • At times some laggard cannot refuse things anymore since change is seen by all but some still live in denial
- 20. STEPS INCORPORATION • KNOWLEDGE;DURING INVENTIONS, CAMPAIGNS. • PERSUASION;THROUGH PUBLIC LEADERS AN FACE TO FACE COMMUNICATION • DECISION; EARLY MAJORITY MADE A DECISION • TRIAL;DONE WITH EARLY MAJORITY: THE LATIN AMERICA • ADOPTION;INTO OTHER CONTINENT AMERICA ,ASIA ,AFRICA
- 21. FAILURE AND CRITIQUE OF THE THEORY •BENEFITS VS COSTS