Different part1
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The document discusses how competition within industries causes brands and products to become increasingly similar over time. It notes that 20 years ago, Jeep and Nissan vehicles had clear differences but today they have become much more alike. This occurs because companies focus on customer surveys and try to meet all perceived needs, but this leads to less product differentiation. The document suggests businesses need to find ways to make their products meaningfully different from competitors in order to escape this dynamic where all options become essentially the same.
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𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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Different part1
- 1. Different Escaping the Competitive Herd
- 9. Part 1 – All Became The Same
- 10. What made them the same? Competition Customer Survey
- 11. Example : Jeep vs. Nissan
- 12. Jeep vs. Nissan (20 years ago)
- 13. Jeep vs. Nissan (nowadays)
- 14. Jeep vs. Nissan (nowadays)
- 16. What would you do with this?
- 18. A Less Likely Reaction
- 20. Hedonic Treadmill New Product Customer Satisfaction Back to the Start Copycat Products Higher Expectation Lower Satisfaction More Competition
- 21. Hyper-maturity of Category Hyper-segmentation Hyper-augmentation Hyper-activity Vague difference between brands The category itself becomes like one brand Customers don’t care about brands any more
- 22. Can you see any difference?
- 23. Next… Part 2 – Making Difference
- 24. Thank you And See you next week!