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Dieter Rams - Less, But Better
소셜인어스의 디자인 스터디에서 발표한 내용입니다만 혹시 도움이 되시는 분들이 계실까 싶어서 공유합니다.
디터 람스(Dieter Rams)는 미국 전자기기 업체인 Braun사에서 40년이라는 세월을 보낸 독일 출신의 산업 디자이너입니다. 그는 이 곳에서 간결하면서도 핵심에 집중하는 혁신적인 디자인들을 선보였는데, 이 디자인 경향은 세계적으로 큰 반향을 일으키며 그를 세계적인 디자이너로 부각시켰습니다.
재미있는 것은 1955년부터 시작된 그의 작품들은 2000년대를 살고 있는 지금도 그다지 어색하거나 구태스럽지 않다는 것입니다. 오히려 심플한 구성에 대단히 직관적인 배치는 제품 디자인의 본질을 잘 보여주고 있는 것 같습니다.
이 자료는 디터 람스가 주창한 '좋은 디자인을 위한 10가지 원칙'에 대해서 소개합니다. 그리고 이러한 디자인 경향이 현대에도 강력한 영향력을 미치고 있다는 점을 애플과 WTHR앱을 예로 들어 증명합니다. 애플의 핵심 디자이너인 조나단 아이브가 디터 람스의 강력한 지지자이며 그의 디자인 컨셉 중 많은 부분이 Braun사의 것들을 차용했다는 점은 잘 알려진 사실입니다. 또한 dribbble.com에서 시작된 작은 디자인 프로젝트인 날씨 앱 'WTHR'이 디터 람스의 원칙을 따라 제작되어 엄청난 인기를 모으게 된 사실도 소개합니다.
마지막으로 세계의 유명 디자이너들에게 '디자인이란?' 을 묻는 'Objectified'라는 다큐멘터리 영화를 소개하며 마무리짓습니다.
디자인씽킹과 앙터프러너십: 숨겨진 니즈와 지속가능한 솔류션을 위한 통합모델과 사례
pxd에서의 발표내용. 디자인씽킹(공감)과 앙터프러너십(주인의식)을 바탕으로 발굴되고 추진되는 적정제품, 적정서비스에 대한 사례와 방법론입니다.
Recommended
Dieter Rams - Less, But Better
소셜인어스의 디자인 스터디에서 발표한 내용입니다만 혹시 도움이 되시는 분들이 계실까 싶어서 공유합니다.
디터 람스(Dieter Rams)는 미국 전자기기 업체인 Braun사에서 40년이라는 세월을 보낸 독일 출신의 산업 디자이너입니다. 그는 이 곳에서 간결하면서도 핵심에 집중하는 혁신적인 디자인들을 선보였는데, 이 디자인 경향은 세계적으로 큰 반향을 일으키며 그를 세계적인 디자이너로 부각시켰습니다.
재미있는 것은 1955년부터 시작된 그의 작품들은 2000년대를 살고 있는 지금도 그다지 어색하거나 구태스럽지 않다는 것입니다. 오히려 심플한 구성에 대단히 직관적인 배치는 제품 디자인의 본질을 잘 보여주고 있는 것 같습니다.
이 자료는 디터 람스가 주창한 '좋은 디자인을 위한 10가지 원칙'에 대해서 소개합니다. 그리고 이러한 디자인 경향이 현대에도 강력한 영향력을 미치고 있다는 점을 애플과 WTHR앱을 예로 들어 증명합니다. 애플의 핵심 디자이너인 조나단 아이브가 디터 람스의 강력한 지지자이며 그의 디자인 컨셉 중 많은 부분이 Braun사의 것들을 차용했다는 점은 잘 알려진 사실입니다. 또한 dribbble.com에서 시작된 작은 디자인 프로젝트인 날씨 앱 'WTHR'이 디터 람스의 원칙을 따라 제작되어 엄청난 인기를 모으게 된 사실도 소개합니다.
마지막으로 세계의 유명 디자이너들에게 '디자인이란?' 을 묻는 'Objectified'라는 다큐멘터리 영화를 소개하며 마무리짓습니다.
디자인씽킹과 앙터프러너십: 숨겨진 니즈와 지속가능한 솔류션을 위한 통합모델과 사례
pxd에서의 발표내용. 디자인씽킹(공감)과 앙터프러너십(주인의식)을 바탕으로 발굴되고 추진되는 적정제품, 적정서비스에 대한 사례와 방법론입니다.
2024 State of Marketing Report – by Hubspot
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Everything You Need To Know About ChatGPT
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
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How Race, Age and Gender Shape Attitudes Towards Mental Health
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
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This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
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A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summary
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
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The six step guide to practical project management
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If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
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the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
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2024 State of Marketing Report – by Hubspot
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Everything You Need To Know About ChatGPT
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage Engineerings
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental Health
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
PEPSICO Presentation to CAGNY Conference Feb 2024
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Presented 1/4/2024
Visit Albert's List: https://bit.ly/findyournextjob
Social Media Marketing Trends 2024 // The Global Indie Insights
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summary
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
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Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project management
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
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A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
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Dieter Rams
- 1. Dieter Rams About Philosophy GalleryConcept Company
- 2. About Philosophy GalleryConcept Dieter Rams 1932.5.20 출생 독일 비스바덴 출신 미니멀리즘, 이용성, 단순함, 견고함 추구 독일 디자인 르네상스의 핵심인물 Keyword Activity BraunKeyword
- 3. About Philosophy GalleryConcept Keyword Activity Braun 1955년 디터 람스는 비스바덴 공작 미술학교에서 건 축을 공부한 뒤 otto Apel 건축사무소에서 근무하였다. 그 후, 한 스 구겔로트와 함께 1955년에 브라운사에 입사하였다 브라운 제품 디자인팀 으로 근무하면서 'SK4 record player'등을 제 작 1956년 1958년 1960년 1961년 T시리즈 라디오 제작 '606 Universal Shelving System' 디자인 디자인팀장으로써, 'T1000 World Receiver'와 'TG60' 브라운 첫 번째 테 이프 리코더를 디 자인 Activity 1988년 은퇴할 때까 지 브라운사에서 오 디오 시스템뿐만 아 니라, 라이터, 계산 기, 텔레비전, 시계 등 500여 개의 제품 을 디자인하며 브라 운사의 수석 디자이 너로 활동하였다. 1988~
- 4. About Philosophy GalleryConcept Keyword Activity Braun 브로운]은 1921년 설립된 독일의 소비재 제조 기업이다. 제품의 깔끔한 디자인으 로 유명하다. 1950년 대 중반 이래로, 기 능주의적으로 디자인된 생활 가전 제품 들을 제조/판매하고 있다. 브로운 브랜드는, 기능성과 기술을 접목 한 독일의 현대적 산업 디자인 개념과 긴 밀히 관련되었다. 당시, 가장 영향을 많이 끼친 디자이너는 브로운 디자인 부서 의 디터 람스였다. 브로운 사 입사 후 디 터 람스는 끝내 브로운 디자인 부서의 부 서장이 되었다. 디터 람스의 영향력은 많 은 제품에서 엿볼 수 있다. 브로운의 유 명한 SK-4 레코드 플레이어 및 고품격 36mm 슬라이드 프로젝터인 "D"-시리즈 (D45, D46, D47)가 "기능주의적" 디자인 의 대표적인 예이다. 잘 알려져 있지는 않지만 다른 대표적 디 자인은 QUAD에서 전자 회로 부분을 라 이선스 받은 일렉트로스태틱 라우드스피 커 유닛인 LE1이다. 디터 람스는 1997년 은퇴할 때까지 약 30년간 브로운의 디자 인 수장으로 근무하였다. 그가 디자인한 제품들 - 맵시 있는 커피 메이커, 계산기, 라디오, 면도기 등은 그의 제품을 소장 중인 뮤지움 오브 모던 아트관에서 볼 수 있다. Braun
- 5. About Philosophy GalleryConcept “Less but better.” 사람들이 제게 말합니다. 애플의 디자이너 조너선 아이브가 당신 디자인을 베꼈어, 라고요. 그건 아닙니다. 애플의 디자인과 제 디자인은 분명 연결되어 있지만, 그것은 “덜할수록 더 좋다”라는 제 디자인 철학의 연장 선상이며 저에 대한 찬사 입니다. 미니멀리즘(MINIMALISM) 최소주의(minimalism)는 최소한의 표현을 추구하는 예술 및 문화 사조이다. 1960-70년대 미국의 시각 예술과 음악을 중심으로 일어났으며, 모든 기교를 지양하고 근본적인 것을 표현하려 한다. 가전제품들에 대한 소비 자들의 선호는 더욱 각이 지고 색상은 메탈, 검정 등 으로 차분하고 매우 고급 스런 분위기를 주는 제품 들로 기울어지고 있다. 이제는 가전제품이 주택 내부의 환경에 녹아 들어 가기를 소비자들은 원하고 있다고 설명한다. 따라서 전자제품 기능도 이제는 매우 기본적인 기능만을 장착해 가전제품이기 보다 는 조각품처럼 느껴지도록 디자인하고 있다고 말한다. Minimalism 10
- 6. About Philosophy GalleryConcept Good design is innovative (좋은 디자인은 혁신적이다.) Good design makes a product useful (좋은 디자인은 제품을 유용하게 한다.) Good design is aesthetic (좋은 디자인은 아름답다.) Good design makes a product understandable (좋은 디자인은 제품을 이해하기 쉽도록 한다.) Good design is honest (좋은 디자인은 정직하다.) Good design is unobtrusive (좋은 디자인은 불필요한 관심을 끌지 않는다.) Good design is long-lasting (좋은 디자인은 오래 지속된다.) Good design is thorough down to the last detail (좋은 디자인은 마지막 디테일까지 철저하다.) Good design is environmentally friendly (좋은 디자인은 환경 친화적이다.) Good design is as little design as possible (좋은 디자인은 할 수 있는 한 최소한으로 디자인한다.) 디터 람스의 디자인 10계명
- 8. About Philosophy GalleryConcept Braun Tonarmwaage, 1962 ET 66 Calculator, 1987 SK4 Music Center,1956