Diesel Be Stupid
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Collection of prints from the Be Stupid campaign of Diesel. Part of our series to foster creativity and design thinking at DMA Yellow Works
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Award winning diesel campaign banned by asa | media | guardian.co.uk
The ASA banned Diesel's award-winning "Be Stupid" advertising campaign from appearing on posters. While the ads were allowed to run in magazines, the ASA said posters are a more public medium likely to be seen by children. One poster depicted a woman flashing her breasts at a CCTV camera, which the ASA said encouraged antisocial behavior. Diesel defended the campaign as tackling society's obsession with surveillance in a non-exploitative way.
Diesel - Competitive situation
The document discusses Diesel's "Be Stupid" campaign and two of its competitors, G-Star and Energie. It positions "Be Stupid" as promoting a courageous, creative, and provocative attitude against the status quo. G-Star targets style-conscious customers and positions itself around high-quality fabrics and cuts, while Energie targets 18-30 year olds seeking unique casual styles and positions itself around quality, experimentation, and a cool attitude without trends. Both competitors promote through print ads, social media, and stores worldwide.
Diesel 'Be Stupid' Campaign Analysis
The document describes Diesel's "Be Stupid" marketing campaign. The campaign's goal was to engage younger customers and establish Diesel's brand personality as courageous, creative, and provocative. Some key tactics included print and digital advertising, events, guerrilla marketing, and social media initiatives like Foursquare check-ins and a Facebook app called Facepark. The campaign was largely effective at attracting customers and building the brand but could have been improved by strengthening brand linkage in some elements and exploring additional mobile marketing opportunities.
Smart Customers, Stupid Companies
The document discusses how companies need to keep up with an increasingly digital world where customers have more information and power. It argues that four forces - digital sensors, pervasive memory, social influence, and the physical web - are making customers smarter and more demanding. It claims companies that ignore these forces and fail to innovate risk becoming "stupid" compared to their customers. Instead, "smart companies" leverage these forces to better serve customers through breaking down silos, using customer data, and prioritizing excellent customer experiences.
advertising theory
This document discusses several advertising theories including the hierarchy of effects model, means-end theory, and visual and verbal imagery. The hierarchy of effects model outlines six steps consumers go through to purchase a product from awareness to purchase. Means-end theory examines how advertisements link product attributes to personal values through a means-end chain. Visual and verbal imagery analyzes the emphasis on visual versus verbal elements in ads and how visuals lead to more favorable attitudes. Examples are provided for each theory to illustrate how advertisers apply these concepts.
Jeans fm ppt
Levi's is a popular jeans brand that offers a wide range of fits and styles. It sells products through major retailers and its own stores located in various cities. Levi's targets customers of all ages and sizes through promotions, advertisements, and magazine placements. While it faces competition from other denim brands, Levi's maintains a strong market position through its classic styles and widespread availability.
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The campaign was launched to help Adidas gain market share in the US and reenergize its brand by positioning itself as the most inspirational sports brand. It featured stories from 22 athletes sharing their struggles and successes to inspire viewers. The $50 million multi-channel campaign was successful in communicating its message that nothing is impossible and helped boost Adidas' brand perception.
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Award winning diesel campaign banned by asa | media | guardian.co.uk
The ASA banned Diesel's award-winning "Be Stupid" advertising campaign from appearing on posters. While the ads were allowed to run in magazines, the ASA said posters are a more public medium likely to be seen by children. One poster depicted a woman flashing her breasts at a CCTV camera, which the ASA said encouraged antisocial behavior. Diesel defended the campaign as tackling society's obsession with surveillance in a non-exploitative way.
Diesel - Competitive situation
The document discusses Diesel's "Be Stupid" campaign and two of its competitors, G-Star and Energie. It positions "Be Stupid" as promoting a courageous, creative, and provocative attitude against the status quo. G-Star targets style-conscious customers and positions itself around high-quality fabrics and cuts, while Energie targets 18-30 year olds seeking unique casual styles and positions itself around quality, experimentation, and a cool attitude without trends. Both competitors promote through print ads, social media, and stores worldwide.
Diesel 'Be Stupid' Campaign Analysis
The document describes Diesel's "Be Stupid" marketing campaign. The campaign's goal was to engage younger customers and establish Diesel's brand personality as courageous, creative, and provocative. Some key tactics included print and digital advertising, events, guerrilla marketing, and social media initiatives like Foursquare check-ins and a Facebook app called Facepark. The campaign was largely effective at attracting customers and building the brand but could have been improved by strengthening brand linkage in some elements and exploring additional mobile marketing opportunities.
Smart Customers, Stupid Companies
The document discusses how companies need to keep up with an increasingly digital world where customers have more information and power. It argues that four forces - digital sensors, pervasive memory, social influence, and the physical web - are making customers smarter and more demanding. It claims companies that ignore these forces and fail to innovate risk becoming "stupid" compared to their customers. Instead, "smart companies" leverage these forces to better serve customers through breaking down silos, using customer data, and prioritizing excellent customer experiences.
advertising theory
This document discusses several advertising theories including the hierarchy of effects model, means-end theory, and visual and verbal imagery. The hierarchy of effects model outlines six steps consumers go through to purchase a product from awareness to purchase. Means-end theory examines how advertisements link product attributes to personal values through a means-end chain. Visual and verbal imagery analyzes the emphasis on visual versus verbal elements in ads and how visuals lead to more favorable attitudes. Examples are provided for each theory to illustrate how advertisers apply these concepts.
Jeans fm ppt
Levi's is a popular jeans brand that offers a wide range of fits and styles. It sells products through major retailers and its own stores located in various cities. Levi's targets customers of all ages and sizes through promotions, advertisements, and magazine placements. While it faces competition from other denim brands, Levi's maintains a strong market position through its classic styles and widespread availability.
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The campaign was launched to help Adidas gain market share in the US and reenergize its brand by positioning itself as the most inspirational sports brand. It featured stories from 22 athletes sharing their struggles and successes to inspire viewers. The $50 million multi-channel campaign was successful in communicating its message that nothing is impossible and helped boost Adidas' brand perception.
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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校名:学校英文全称
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
国外毕业证学位证成绩单办理流程：
1客户提供伦敦大学伦敦大学毕业证学历书办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：我们有专业老师帮你查询）；
2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。
专业服务请勿犹豫联系我！本公司是留学创业和海归创业者们的桥梁。一次办理终生受用一步到位高效服务。详情请在线咨询办理,欢迎有诚意办理的客户咨询!洽谈。
招聘代理：本公司诚聘英国加拿大澳洲新西兰美国法国德国新加坡各地代理人员如果你有业余时间有兴趣就请联系我们咨询顾问：+微信:95270640山娃很高兴夏令营就设在附近一所小学山娃发现那所小学比自己的学校更大更美操场上还铺有塑胶跑道呢里面很多小朋友一班一班的快快乐乐原来城里娃都藏这儿来了怪不得平时见不到他们山娃恍然大悟起来吹拉弹唱琴棋书画山娃都不懂却什么都想学山娃怨自己太笨什么都不会斟酌再三山娃终于选定了学美术当听说每月要交元时父亲犹豫了山娃也说爸算了吧咱学校一学期才交元呢买图画书回家咱自己练父亲摸着山娃的小平头擤了擤鼻子很感动很无奈窄
一比一原版(McGill毕业证书)麦吉尔大学毕业证如何办理
学校原件一模一样【微信：6496090 】【(McGill毕业证书)麦吉尔大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090
【主营项目】
一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(McGill毕业证书)麦吉尔大学毕业证【微信：6496090 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(McGill毕业证书)麦吉尔大学毕业证【微信：6496090 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(McGill毕业证书)麦吉尔大学毕业证【微信：6496090 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(McGill毕业证书)麦吉尔大学毕业证【微信：6496090 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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