DY Works branding has over the last two years worked with Air India (across disciplines and departments) to arrive at a multi- disciplinary branding and design solutions for it's rejuvenation.
Brand Flash :Parachute Advansed Tender Coconut Hair OilDY Works
DY Works works with Parachute to launch a brand in the light hair oil segment, leveraging the equity built by Parachute Advansed over the years yet without the baggage of being an old fashioned, thick & sticky oil.
A glimpse into how DY Works evolved a brand strategy for 'Bingo' , manifested through design, creating mouth watering concepts to bring the innovative flavors alive - from identity creation, pack graphics and visual architecture
DY Works Approach to Internet Retail BrandingDY Works
This document discusses why branding online is important and how different business types have different branding needs. It focuses on how brands can leverage communication and physical evidence across the consumer's online journey. The DY Works 6 Box Model is presented as a framework for understanding how to meet branding needs through differentiation, tangibility, and experience.
Brand Flash :Parachute Advansed Tender Coconut Hair OilDY Works
DY Works works with Parachute to launch a brand in the light hair oil segment, leveraging the equity built by Parachute Advansed over the years yet without the baggage of being an old fashioned, thick & sticky oil.
A glimpse into how DY Works evolved a brand strategy for 'Bingo' , manifested through design, creating mouth watering concepts to bring the innovative flavors alive - from identity creation, pack graphics and visual architecture
DY Works Approach to Internet Retail BrandingDY Works
This document discusses why branding online is important and how different business types have different branding needs. It focuses on how brands can leverage communication and physical evidence across the consumer's online journey. The DY Works 6 Box Model is presented as a framework for understanding how to meet branding needs through differentiation, tangibility, and experience.
A glimpse into how DY Works helped Kurkure refresh & redefine its brand identity and establish a strong visual architecture strategy to straddle different extensions.
Container branding, also known as capsule branding, involves incorporating a company's logo into genre-based content. This technique was first used by a Belgian supermarket in the 1960s and became famous through MTV's work with ad legend George Lois. Many agencies and brands have since used this concept, applying it to projects for Waterstone's, Eurostar, and the San Francisco Asian Art Museum. While clients appreciate its flexibility, the author argues it has become an overused and easy approach.
Mathematics and statistics are increasingly being used to analyze and make sense of large amounts of data. However, there are also risks to over relying on numbers and quantitative analysis without also considering qualitative factors. Overall quantitative analysis should be used as a tool to help inform decisions, but not replace human judgment, common sense, ethics and other important qualitative considerations.
Various food and beverage brands such as Amul butter, Maggi, Horlicks, Real Juice, and Bournvita placed promotional materials at the Army Museum in Leh, Ladakh to increase their brand presence in the region. The brands impressively copied their logos and messages to fit with the context of an army museum.
This document discusses 5 potential packaging designs for a chocolate drink created by DMA Branding in 2005. Route 1 focuses on making the drink look more appealing. Route 2 explores how combining two opposing properties can create something unique. Route 3 aims to give the drink attitude from the packaging to entice young drinkers. Route 4 is inspired by Harry Potter and aims to set a new standard. Route 5 promotes a positive attitude and attempts to create a future-ready brand vocabulary.
Myths and Reality at the Bottom of the PyramidDY Works
5-6 years since the late CK Prahlad sexed up this demographic, Bottom of the Pyramid has been hotly discussed and grossly misrepresented. Here is DMA Yellow Works' view on the subject.
This document provides information on 11 logo designs created by various designers for different clients. It lists the logos for Canadian National Railway designed by Allan Fleming in 1960, Frost & Reed designed by Atelier Works in 2006, the National Theatre designed by Studio Hyde in 1974, Newspaper Marketing Agency designed by SomeOne in 2000, University College for the Creative Arts designed by Blast in 2005, the London Symphony Orchestra designed by The Partners in 2001, Rabih Hage designed by Hat-Trick in 2002, the Victoria & Albert Museum designed by Alan Fletcher in 1989, conEdison designed by Arnell Group in 2000, and the F1 logo designed by Carter Wong Tomlinson.
A glimpse into how DY Works helped Kurkure refresh & redefine its brand identity and establish a strong visual architecture strategy to straddle different extensions.
Container branding, also known as capsule branding, involves incorporating a company's logo into genre-based content. This technique was first used by a Belgian supermarket in the 1960s and became famous through MTV's work with ad legend George Lois. Many agencies and brands have since used this concept, applying it to projects for Waterstone's, Eurostar, and the San Francisco Asian Art Museum. While clients appreciate its flexibility, the author argues it has become an overused and easy approach.
Mathematics and statistics are increasingly being used to analyze and make sense of large amounts of data. However, there are also risks to over relying on numbers and quantitative analysis without also considering qualitative factors. Overall quantitative analysis should be used as a tool to help inform decisions, but not replace human judgment, common sense, ethics and other important qualitative considerations.
Various food and beverage brands such as Amul butter, Maggi, Horlicks, Real Juice, and Bournvita placed promotional materials at the Army Museum in Leh, Ladakh to increase their brand presence in the region. The brands impressively copied their logos and messages to fit with the context of an army museum.
This document discusses 5 potential packaging designs for a chocolate drink created by DMA Branding in 2005. Route 1 focuses on making the drink look more appealing. Route 2 explores how combining two opposing properties can create something unique. Route 3 aims to give the drink attitude from the packaging to entice young drinkers. Route 4 is inspired by Harry Potter and aims to set a new standard. Route 5 promotes a positive attitude and attempts to create a future-ready brand vocabulary.
Myths and Reality at the Bottom of the PyramidDY Works
5-6 years since the late CK Prahlad sexed up this demographic, Bottom of the Pyramid has been hotly discussed and grossly misrepresented. Here is DMA Yellow Works' view on the subject.
This document provides information on 11 logo designs created by various designers for different clients. It lists the logos for Canadian National Railway designed by Allan Fleming in 1960, Frost & Reed designed by Atelier Works in 2006, the National Theatre designed by Studio Hyde in 1974, Newspaper Marketing Agency designed by SomeOne in 2000, University College for the Creative Arts designed by Blast in 2005, the London Symphony Orchestra designed by The Partners in 2001, Rabih Hage designed by Hat-Trick in 2002, the Victoria & Albert Museum designed by Alan Fletcher in 1989, conEdison designed by Arnell Group in 2000, and the F1 logo designed by Carter Wong Tomlinson.