Case Study:Twitter as Customer Service (aka: Drinking From the Fire Hose)
Presented by: Jenny Dervin, Vice President of Corporate Communications, JetBlue Airways
Customer expectations for service are the same, but their ability to hold companies accountable is changing rapidly. Learn how JetBlue harnesses the power of social media to better serve customers, and how the New York-based airline ensures their social media presence isn’t bogged down by complaints
www.bdionline.com
Case Study:Twitter as Customer Service (aka: Drinking From the Fire Hose)
Presented by: Jenny Dervin, Vice President of Corporate Communications, JetBlue Airways
Customer expectations for service are the same, but their ability to hold companies accountable is changing rapidly. Learn how JetBlue harnesses the power of social media to better serve customers, and how the New York-based airline ensures their social media presence isn’t bogged down by complaints
www.bdionline.com
Presentation: The Use of Webcasting to Engage with Internal Stakeholders
Presented by: Trevor Loe, Vice President, Sales, Vintage Filings, a PR Newswire Company
www.bdionline.com
Case Study: More Than Just Facebook for Business: Translating Social Interactions into Actionable Social Intelligence
Presented by: Alan Nugent, CEO, Mzinga
Business is inherently social—and accordingly, many brands around the world have already embraced social technologies as a way to engage customers and raise brand awareness. But social solutions are more than just Facebook for business. A comprehensive, well-planned social ecosystem can provide enormous benefits that span the enterprise—and can help organizations gain valuable insight into meeting customer needs, improving loyalty, and sustaining and growing revenue.
www.bdionline.com
Case Study: Social Collaboration: Managing Engagement Before, During and After Events
Presented by: Kelli Carlson-Jagersma, Vice President, Collaboration Strategist, Wholesale Social Strategy, Wells Fargo Bank
Social collaboration: managing engagement before, during and after events Practical applications of social media in the organization. How do you get the best out of social media tools, both in terms of managing an event and in terms of capturing what goes on at the event? Presentation will cover integrating a collaboration model into the design of a large (internal) conference to raise awareness and education for long term adoption and collaboration. Topics included:
Before, during and after – selecting the right technology (or bundle) to use at your event
Inside-out approach
Test and learn in a safe environment
Top-down engagement to boost adoption
Photobooth and storybooth
Gamification
www.bdionline.com
Presentation: Great Content + Social Relevance = Search Gold
Presented by: Richard Giordano, Strategic Business Development, PR Newswire
www.bdionline.com
Presentation: Making money (and winning hearts) from social media
Presented by: Graham Wall, Financial Services Lead, North America, Brandwatch
Conversation on the social web only continues to grow, and with that growth has come unprecedented levels of sharing of personal information by consumers - everything from having babies to paying college tuition and announcing retirement. This presents a huge opportunity for wealth management companies to use social media listening and engagement platforms to find new leads and prospects, grow existing customers, and develop long-term relationships.
Presentation: The Use of Webcasting to Engage with Internal Stakeholders
Presented by: Trevor Loe, Vice President, Sales, Vintage Filings, a PR Newswire Company
www.bdionline.com
Case Study: More Than Just Facebook for Business: Translating Social Interactions into Actionable Social Intelligence
Presented by: Alan Nugent, CEO, Mzinga
Business is inherently social—and accordingly, many brands around the world have already embraced social technologies as a way to engage customers and raise brand awareness. But social solutions are more than just Facebook for business. A comprehensive, well-planned social ecosystem can provide enormous benefits that span the enterprise—and can help organizations gain valuable insight into meeting customer needs, improving loyalty, and sustaining and growing revenue.
www.bdionline.com
Case Study: Social Collaboration: Managing Engagement Before, During and After Events
Presented by: Kelli Carlson-Jagersma, Vice President, Collaboration Strategist, Wholesale Social Strategy, Wells Fargo Bank
Social collaboration: managing engagement before, during and after events Practical applications of social media in the organization. How do you get the best out of social media tools, both in terms of managing an event and in terms of capturing what goes on at the event? Presentation will cover integrating a collaboration model into the design of a large (internal) conference to raise awareness and education for long term adoption and collaboration. Topics included:
Before, during and after – selecting the right technology (or bundle) to use at your event
Inside-out approach
Test and learn in a safe environment
Top-down engagement to boost adoption
Photobooth and storybooth
Gamification
www.bdionline.com
Presentation: Great Content + Social Relevance = Search Gold
Presented by: Richard Giordano, Strategic Business Development, PR Newswire
www.bdionline.com
Presentation: Making money (and winning hearts) from social media
Presented by: Graham Wall, Financial Services Lead, North America, Brandwatch
Conversation on the social web only continues to grow, and with that growth has come unprecedented levels of sharing of personal information by consumers - everything from having babies to paying college tuition and announcing retirement. This presents a huge opportunity for wealth management companies to use social media listening and engagement platforms to find new leads and prospects, grow existing customers, and develop long-term relationships.