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Presentation: Making money (and winning hearts) from social media
Presented by: Graham Wall, Financial Services Lead, North America, Brandwatch
Conversation on the social web only continues to grow, and with that growth has come unprecedented levels of sharing of personal information by consumers - everything from having babies to paying college tuition and announcing retirement. This presents a huge opportunity for wealth management companies to use social media listening and engagement platforms to find new leads and prospects, grow existing customers, and develop long-term relationships.