Francisco Montejo en Mozo legally founded the village of San Francisco de Campeche on October 4, 1540. The state of Campeche has a rich popular culture expressed through festivals, culinary arts, and handicrafts. Some of Campeche's cultural traditions include colorful carnival celebrations, jazz and theater festivals, dances, and crafts like embroidery, woodcarving, and objects made from seashells and bull horns.