Total Reporting Solutions
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The document discusses how organizations can effectively communicate through various reporting channels such as annual reports, shareholder reviews, sustainability reports, and half yearly reports. It recommends a "total reporting solutions" approach that involves assessing the audience profile, examining stakeholder communication preferences, establishing the content message, determining the right mix of online and print delivery methods, and delivering it all through strong communication design by partnering with reporting specialists.
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The purpose of this assignment is to apply a comprehensive planning tool to help create a communications plan for an organization. The organization is
APPLE
In 350 words write a summary of your findings based on your research. Address each of the following:
Key Stakeholders:
Who will help you?
Who are the primary stakeholders to consider in the communications plan? Are they internal or external to the organization?
Key Activities:
How do you do it?
What are the primary tasks to consider in the plan?
Communications Team:
Who do you need?What skills need to be represented on the team to address various messaging and deployment needs?
Communication Goals:
What do you need to accomplish?
What is the primary messaging to convey? Define secondary messaging to deploy if pivoting is needed
Key Messages and Stories:
What will you communicate?
Create samples of the messages and stories that will be conveyed. Are the messages independent, or do they build on each other? What are the primary takeaways the target personas should receive? What emotion, principles, etc. should be received? How will the messages and stories persuade recipients towards acceptance?
Target Personas:
How do you describe your recipients?
Describe the details of each persona group to address. Are these personas currently targeted or are any of the groups new?
Communication Channels and Techniques:
How do you reach them?
Through which logistical/media channels do you reach recipients? Which channels work best? How can they be integrated into the organizations' and the audiences' routines?
Communications Budget:
What will it cost?
· What are the most important costs in your work?
· Which key resources/activities are most expensive?
· At what scale of production would the cost per product/service be profitable?
Tracking/Measuring Results:
How will you know the message was successfully deployed and received?
· What metrics will be tracked? How will responses be tracked?
· What target personas and stakeholders will be assessed?
· What tracking methods will be applied?
R
eference and cite four or five research sources within the summary
.
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Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
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Total Reporting Solutions
- 1. How can your organisation effectively communicate through the variety of reporting channels available?
- 2. Annual Reports, Shareholder Reviews, Sustainability Reports, Corporate Responsibility Reports, Half Yearly Reports...
- 5. Where do you start?
- 6. The ‘Total Reporting Solutions’ approach
- 7. 1. Assess your audience profile
- 8. 1. Assess your audience profile Who are they?
- 9. 2. Examine your Stakeholder communication preferences
- 10. 2. Examine your Stakeholder communication preferences What do they want?
- 11. 3. Establish the message (content)
- 12. 3. Establish the message (content) What are you going to say to them?
- 13. 4. Determine the online and print mix (delivery)
- 14. 4. Determine the online and print mix (delivery) How are you going to deliver it?
- 15. 5. Deliver this through strong communication design
- 16. 5. Deliver this through strong communication design Partner with specialists in Reporting