Jeff Swystun presented these insights and observations at the International Design Symposium in China. Now in the form of a white paper from Swystun Communications, find out how you can design so each consumer believes what you produced had them specifically in mind.
The document discusses creating persuasive interactions between brands and consumers. It argues that both content and design are important, and that the most effective approach is to have a clear business goal and logical yet creative process. Three key questions are proposed to guide content and design: what is unique about the brand, who wants or needs it, and how do customers like to be engaged. Several examples are provided of campaigns that effectively answered these questions to build trust and connections with consumers.
Small and medium sized agencies have always represented an interesting alternative to the big brands. Now they have a refreshed value proposition. This study can help any agency build their brand.
This paper from Swystun Communications focuses on the lost art and science of creating tangible go-to-market strategies. Too often marketing plans are just calendarized events and that is not the way to engage the most desired customers.
The document discusses cloud computing, defining it as enabling on-demand access to a shared pool of configurable computing resources over a network. It describes the front end that users see and back end cloud components of data storage, application servers, and control nodes. The document also outlines key characteristics of cloud computing like elasticity and scalability, and categories of cloud services including Infrastructure as a Service, Platform as a Service, and Software as a Service.
Much of the new business process in professional services involves "the pitch". This paper provides creative and practical ideas on how to win (or not lose) your pitch.
A company's website is one of the most visible manifestations of the brand. The study ranks and rates the top ten consulting firm sites and provides best practices in website branding.
Every time a rich idea is oversimplified we have done it a disservice. That is especially true in marketing. Soundbites and tag lines have their place but consumers are craving more information to make informed decisions. We hope you enjoy this paper from Swystun Communications.
Jeff Swystun presented these insights and observations at the International Design Symposium in China. Now in the form of a white paper from Swystun Communications, find out how you can design so each consumer believes what you produced had them specifically in mind.
The document discusses creating persuasive interactions between brands and consumers. It argues that both content and design are important, and that the most effective approach is to have a clear business goal and logical yet creative process. Three key questions are proposed to guide content and design: what is unique about the brand, who wants or needs it, and how do customers like to be engaged. Several examples are provided of campaigns that effectively answered these questions to build trust and connections with consumers.
Small and medium sized agencies have always represented an interesting alternative to the big brands. Now they have a refreshed value proposition. This study can help any agency build their brand.
This paper from Swystun Communications focuses on the lost art and science of creating tangible go-to-market strategies. Too often marketing plans are just calendarized events and that is not the way to engage the most desired customers.
The document discusses cloud computing, defining it as enabling on-demand access to a shared pool of configurable computing resources over a network. It describes the front end that users see and back end cloud components of data storage, application servers, and control nodes. The document also outlines key characteristics of cloud computing like elasticity and scalability, and categories of cloud services including Infrastructure as a Service, Platform as a Service, and Software as a Service.
Much of the new business process in professional services involves "the pitch". This paper provides creative and practical ideas on how to win (or not lose) your pitch.
A company's website is one of the most visible manifestations of the brand. The study ranks and rates the top ten consulting firm sites and provides best practices in website branding.
Every time a rich idea is oversimplified we have done it a disservice. That is especially true in marketing. Soundbites and tag lines have their place but consumers are craving more information to make informed decisions. We hope you enjoy this paper from Swystun Communications.
The document discusses the evolution of conferences and TED talks over time. It notes that conferences used to involve longer, more complex presentations but have shifted towards shorter, more story-based talks modeled after TED. While TED talks have become hugely popular by sharing ideas quickly online, some criticize that they prioritize narrative over substance. The document also examines how the emphasis on speed in business has impacted decision-making, often resulting in poorer quality decisions made under pressure without proper consideration.
Creative agencies are often called in to brand their clients but have a difficult time doing this to themselves. This paper from Swystun Communication provides highly practical and creative lessons for standing out.
We all share...news, gossip, photos, milestones and brand recommendations. Marketers who understand why people share what they share have a better chance of success. Enjoy this highly entertaining and practical paper from Swystun Communications.
This document discusses why people share information and experiences. It suggests that sharing is a fundamental human behavior that predates social media. While social media has made sharing more convenient, the underlying motivation is to connect with others through conversation. The document then examines some common psychological reasons why people share, such as seeking affirmation, insecurity in a changing world, and the desire to construct an identity and gain attention. It argues sharing is an important behavior for marketers to understand to identify consumer insights.
This 2014 study looks at consumer behaviour as it pertains to the purchase of wine. This commissioned study from Swystun Communications provides the main drivers and influencers of choice. Enjoy it with a glass of vino!
They have long been dominated by their bigger, more famous cousins but small and medium-sized agencies have fresh, new value proposition that makes them more viable competitors.
This paper provides both practical and creative approaches for driving better brand performance. It focuses on the art and science of pricing and the perception it has on consumer decisions.
El documento habla sobre los desafíos de vivir juntos en sociedad de manera cívica y ética, respetando la libertad y el pluralismo. Propone aprender a convivir mediante el conocimiento mutuo, la interdependencia, la comunicación, la solidaridad, la cooperación, la creatividad y el trabajo. También advierte sobre la discriminación por motivos como el origen étnico, el sexo o la discapacidad, y promueve resolver los conflictos de manera no violenta.
Este documento presenta las instrucciones para un proyecto sobre la identidad personal. Los estudiantes deben investigar 3 generaciones de su familia e incluir fotografías y escudos familiares en un árbol genealógico. Usarán corcholatas, tapas y esferas pintadas de diferentes colores para representar características de su identidad social, moral, psicológica, física e ideológica. Deberán incluir datos generales, conclusión y originalidad/creatividad en la base del árbol.
The document discusses the evolution of conferences and TED talks over time. It notes that conferences used to involve longer, more complex presentations but have shifted towards shorter, more story-based talks modeled after TED. While TED talks have become hugely popular by sharing ideas quickly online, some criticize that they prioritize narrative over substance. The document also examines how the emphasis on speed in business has impacted decision-making, often resulting in poorer quality decisions made under pressure without proper consideration.
Creative agencies are often called in to brand their clients but have a difficult time doing this to themselves. This paper from Swystun Communication provides highly practical and creative lessons for standing out.
We all share...news, gossip, photos, milestones and brand recommendations. Marketers who understand why people share what they share have a better chance of success. Enjoy this highly entertaining and practical paper from Swystun Communications.
This document discusses why people share information and experiences. It suggests that sharing is a fundamental human behavior that predates social media. While social media has made sharing more convenient, the underlying motivation is to connect with others through conversation. The document then examines some common psychological reasons why people share, such as seeking affirmation, insecurity in a changing world, and the desire to construct an identity and gain attention. It argues sharing is an important behavior for marketers to understand to identify consumer insights.
This 2014 study looks at consumer behaviour as it pertains to the purchase of wine. This commissioned study from Swystun Communications provides the main drivers and influencers of choice. Enjoy it with a glass of vino!
They have long been dominated by their bigger, more famous cousins but small and medium-sized agencies have fresh, new value proposition that makes them more viable competitors.
This paper provides both practical and creative approaches for driving better brand performance. It focuses on the art and science of pricing and the perception it has on consumer decisions.
El documento habla sobre los desafíos de vivir juntos en sociedad de manera cívica y ética, respetando la libertad y el pluralismo. Propone aprender a convivir mediante el conocimiento mutuo, la interdependencia, la comunicación, la solidaridad, la cooperación, la creatividad y el trabajo. También advierte sobre la discriminación por motivos como el origen étnico, el sexo o la discapacidad, y promueve resolver los conflictos de manera no violenta.
Este documento presenta las instrucciones para un proyecto sobre la identidad personal. Los estudiantes deben investigar 3 generaciones de su familia e incluir fotografías y escudos familiares en un árbol genealógico. Usarán corcholatas, tapas y esferas pintadas de diferentes colores para representar características de su identidad social, moral, psicológica, física e ideológica. Deberán incluir datos generales, conclusión y originalidad/creatividad en la base del árbol.