The document defines development as the process of growth and change towards advancement. Communication is defined as sharing information, ideas, thoughts, and feelings with others through words, sounds, signs, or behaviors. Development communication refers to using communication to facilitate social development and is the science of linking human communication to enable a society's transformation from poverty to economic growth, greater equality, and empowering individuals. Examples provided include the Pak-China economic corridor and campaigns against polio and corruption in Pakistan. Key features are that development communication applies broadly at a national scale, uses open-ended and technology-oriented methods, and can effectively enable development goals.

1. DEVELOPMENT
COMMUMICATION

2. CONTENTS
DEVELOPMENT
COMMUNICATION
DEVELOPMENT COMMUNICATION
EXAMPLES
MAIN FEATURES

3. DEVELOPMENT
The process in which someone or something
grows or changes and becomes more
advanced.

4. COMMUNICATION
Communication means to ‘‘share’’.

5. The act or process of using words, sounds,
signs, or behaviors to express or exchange
information or to express your ideas,
thoughts, feelings, etc. to someone else.

6. DEVELOPMENT
COMMUNICATION
Refers to the use of communication to
facilitate social development.
The art and science of human
communication linked to a society’s
planned transformation from a state of
poverty to one dynamic socio-economic
growth that makes for greater equality and
the larger unfolding of individual potentials

7. EXAMPLES
Pak-China economic corridor

9. Polio Free Pakistan

10. Say No To Corruption

11. MAIN FEATURES

12. DC represents a large universe.

13. It applies to national development at Macro
level.

14. DC,s campaigns are not directed towards a
specific development goal.

15. It works in an open ended form.

16. DC relays more on technological oriented
communication media.

17. Dc is an effective field of communication for
development.

18. Thank You
For
Listening…