Developing Channel and Messaging Strategies: Intrinsic vs. Extrinsic Motivators

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Prove believes in the use of smart frameworks to better select audiences and create messaging to drive strong marketing results. Our framework leveraging Intrinsic and Extrinsic Motivators is one example.

In Data We Trust
Developing Channel and Messaging
Strategies using Intrinsic and
Extrinsic Motivators
April 18, 2018

©2018 Prove Confidential & Proprietary 2

©2018 Prove Confidential & Proprietary
Step 1. Laws of Attraction
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Step 2. Parse Product/Service Appeal
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©2018 Prove Confidential & Proprietary 26

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©2018 Prove Confidential & Proprietary
Step 3. Match Appeal Motivators
to Audiences
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©2018 Prove Confidential & Proprietary
Step 4. Develop Messaging
that Matches Audience Motivators
to Product/Service
49

©2018 Prove Confidential & Proprietary 50

©2018 Prove Confidential & Proprietary 51

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©2018 Prove Confidential & Proprietary 55

Prove | 12910 Culver Blvd., Suite D, Los Angeles, CA 90066 | t 310-737-8600 | www.prove.it
David Shor, CEO
P r o v e
310-737-8600 x200
david@prove.it

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2019 08-21 Automating Privacy Management

2019 08-21 Automating Privacy Management

Recently uploaded

Adapt or Die - Jon Lakefish, Lakefish Group LLC

Adapt or Die - Jon Lakefish, Lakefish Group LLC

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

Marketing as a Primary Revenue Driver - Lee Levitt

Marketing as a Primary Revenue Driver - Lee Levitt

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Search Engine Journal

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

May 2024 - VBOUT Partners Meeting Group Session

May 2024 - VBOUT Partners Meeting Group Session

May 2024 - VBOUT Partners Meeting Group Session

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Search Engine Journal

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: - How to create content that is valuable to users (not just search engines) using E-E-A-T. - How to build links that can boost rankings and withstand algorithm updates. - Best practices for content creation and link building so you can thrive during algorithm updates. With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility. Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies. Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success. Check out this webinar and unlock the secrets to thriving in the new Google era.

Core Web Vitals SEO Workshop - improve your performance [pdf]

Core Web Vitals SEO Workshop - improve your performance [pdf]

Core Web Vitals SEO Workshop - improve your performance [pdf]

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow 2024 Consumer Financial Wellness Report

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

My Personal Brand Exploration by Mariano

The What, Why & How of 3D and AR in Digital Commerce

The What, Why & How of 3D and AR in Digital Commerce

The What, Why & How of 3D and AR in Digital Commerce

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

How to Use AI to Write a High-Quality Article that Ranks

How to Use AI to Write a High-Quality Article that Ranks

How to Use AI to Write a High-Quality Article that Ranks

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

Metaverse Marketing in the Generation of the Internet - Eugene Capon

Metaverse Marketing in the Generation of the Internet - Eugene Capon

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Coca Cola Branding Strategy and strategic marketing plan

Coca Cola Branding Strategy and strategic marketing plan

Coca Cola Branding Strategy and strategic marketing plan

De-risk Your Digital Evolution - Hannah Grap

De-risk Your Digital Evolution - Hannah Grap

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

The Old Oak - Press Kit - Cannes Film Festival 2023

The Old Oak - Press Kit - Cannes Film Festival 2023

The Old Oak - Press Kit - Cannes Film Festival 2023

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Recently uploaded (20)

Adapt or Die - Jon Lakefish, Lakefish Group LLC

Adapt or Die - Jon Lakefish, Lakefish Group LLC

Adapt or Die - Jon Lakefish, Lakefish Group LLC

Marketing as a Primary Revenue Driver - Lee Levitt

Marketing as a Primary Revenue Driver - Lee Levitt

Marketing as a Primary Revenue Driver - Lee Levitt

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

May 2024 - VBOUT Partners Meeting Group Session

May 2024 - VBOUT Partners Meeting Group Session

May 2024 - VBOUT Partners Meeting Group Session

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Core Web Vitals SEO Workshop - improve your performance [pdf]

Core Web Vitals SEO Workshop - improve your performance [pdf]

Core Web Vitals SEO Workshop - improve your performance [pdf]

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow 2024 Consumer Financial Wellness Report

My Personal Brand Exploration by Mariano

The What, Why & How of 3D and AR in Digital Commerce

The What, Why & How of 3D and AR in Digital Commerce

The What, Why & How of 3D and AR in Digital Commerce

How to Use AI to Write a High-Quality Article that Ranks

How to Use AI to Write a High-Quality Article that Ranks

How to Use AI to Write a High-Quality Article that Ranks

Metaverse Marketing in the Generation of the Internet - Eugene Capon

Metaverse Marketing in the Generation of the Internet - Eugene Capon

Metaverse Marketing in the Generation of the Internet - Eugene Capon

Coca Cola Branding Strategy and strategic marketing plan

Coca Cola Branding Strategy and strategic marketing plan

Coca Cola Branding Strategy and strategic marketing plan

De-risk Your Digital Evolution - Hannah Grap

De-risk Your Digital Evolution - Hannah Grap

De-risk Your Digital Evolution - Hannah Grap

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

The Old Oak - Press Kit - Cannes Film Festival 2023

The Old Oak - Press Kit - Cannes Film Festival 2023

The Old Oak - Press Kit - Cannes Film Festival 2023

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Developing Channel and Messaging Strategies: Intrinsic vs. Extrinsic Motivators

1. In Data We Trust Developing Channel and Messaging Strategies using Intrinsic and Extrinsic Motivators April 18, 2018

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