Detroit Tigers Digital Marketing Strategy

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The 2011 digital marketing strategy aims to increase the Detroit Tigers season ticket base from 13,000 in 2010 to over 15,000 in 2011 through a digital marketing campaign offering exclusive video access to those who purchase season tickets. The strategy will utilize the 2011 marketing budget.

Business News & Politics

2011 Digital Marketing Strategy

“This year has the chance to unleash the most complete Tigers team since the 2006 squad went to the World Series.” -Jason Beck, MLB.com

2010 Season Ticket Base: ~13,000[1] 2011 Season Ticket Base Goal: 15,000+ 1 The Detroit News, 2011

“Order your tickets today for exclusive video access!”

2011 Marketing Budget

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Detroit Tigers Digital Marketing Strategy

1. 2011 Digital Marketing Strategy

2. “This year has the chance to unleash the most complete Tigers team since the 2006 squad went to the World Series.” -Jason Beck, MLB.com

3. 2010 Season Ticket Base: ~13,000[1] 2011 Season Ticket Base Goal: 15,000+ 1 The Detroit News, 2011

4.

5.

6. “Order your tickets today for exclusive video access!”

7.

8.

9. 2011 Marketing Budget