Detail and provide evidentiary support for WHAT each element is and WHY it is important for this brand. THE BRAND IS TARGET AND THE ELEMENTS ARE TARGET'S WIDE SELECTIONS AND CONVENIENCE. Evidentiary support of the brand analysis can come from: o Firm materials (marketing, website) o Publications (online articles, magazines) o Third Parties (Social media, Trip Advisor Yelp) Evidentiary support should be embedded throughout the paper and can include: o Website Screenshots o Pictures o Menus o Infographics o Statistics o Charts.