This document discusses the disruption that is occurring in the media world as the internet becomes the single largest medium. It identifies three trends that are impacting companies: 1) the digital economy, 2) disruptive software, and 3) the democratization of media. Newspapers and magazines are experiencing declines in circulation from -1.8% to -20%. New software is enabling more niche content and democratizing who can participate in media. The digital economy is creating new business models based around volume and the "long tail" of niche interests.

1. Det är inte framtid.
Det händer just nu.
2008-04-16

2. DISRUPTION
Dis*ruption, n. [L. disruptio, diruptio.]
The act or rending asunder, or the state of being
rent asunder or broken in pieces; breach; rent;
dilaceration; rupture; as, the disruption of rocks
in an earthquake; disruption of a state.
Webster's Revised Unabridged Dictionary

3. Vad händer i
mediavärlden?

4. Prognos:
Internet enskilt
största medium
2008.

5. Trendbrott 2007
‣ Dagspress -1,8%
‣ Expressen -7,2%
‣ Aftonbladet -6%
‣ Sveriges Radio -2,5%
‣ Damernas Värld -10%
‣ Slitz -20%

6. 3 utvecklingsspår
som påverkar ditt företag
★ Digital ekonomi
★ Omskakande mjukvara
★ Demokratisering av media